Dawn C. Anderson Email & Phone Number

New York, New York, United States

The Paperback & Collections Product Marketing Manager is responsible for the development and deployment of comprehensive go-to-market plans and strategic marketing for our Paperback and Collections, Classroom Libraries products through research, analytics and problem-solving skills.

Marlborough, Ma

• Write and edit copy to ensure print materials and digital content/social media is clear, concise, and audience appropriate.• Work closely with team to create and develop a marketing strategy, creative briefs, social media calendar, and project timelines.• Copyedit white papers, efficacy reports, and research reports for style consistency, spelling, grammar, and punctuation.• Create slide deck presentations and up-to-date sales and marketing materials for sales team.• Use understanding of the company, its products, and customer base to create effective marketing campaigns.

Worcester, Ma

• Draft website content for company and subsidiaries, conduct pre-launch website testing for accuracy, completeness, and adherence to design and QA-ing sites prior to deployment of updates.• Research the insurance products being sold, discuss website requirements with client; create, edit, and rewriting copy based on client feedback.• Design and develop website content, event marketing materials, social media posts, and print collateral for the non-profit St. John’s Food for the Poor Program (stjohnsfoodforthepoor.org). • Drafted persuasive letters, which attracted political dignitaries, Broadway, and Hollywood celebrities to participate in two charitable fundraisers.

• Create quality content for corporate website, review and implement changes based on SEO and Google Analytics.• Manage the design, writing, and production of marketing communications materials including corporate literature, product(s)/service(s) brochures, trade show exhibit materials, and multimedia presentations for corporate events.• Collaborate with Senior Vice President of Sales and Marketing in the planning and creation of marketing plans, tactics, and budgets.

• Copywriting/editing of company marketing tactics (i.e., direct e-mail campaigns, special event marketing, international trade show exhibits, advertising, and photo shoots).• Analyze sales data, create reports for marketing management, and maintain marketing budgets. • Copyedit the overall intent and design of marketing communications materials, for grammar, spelling, syntax, and punctuation.

• Write, edit, and proof copy to meet marketing objectives of Casual Male catalogs. • Conceptualize and implement Copy Style Guide to ensure consistent branding in all collateral. • Develop Proof Checklist to ensure all required elements of print marketing are executed correctly.• Work with the production team to create and maintain schedules that meet mail dates.• Coordinate all phases of special projects as they arise.• Project manage direct mail projects for Casual Male Big & Tall and Work ‘n Gear. • Write, edit, and proof copy to meet marketing objectives of Work ‘n Gear catalog. • Create, edit, and proof all website content for thinkbig.com, casualmale.com, reppbigandtall.com from inception to completion.• Managing Editor of THINKBIG Times, a free quarterly publication for big and tall men.

• Conceptualize new book projects, work with writers from proposal and manuscript submission through content edit. • Develop manuscript, create design specification, and select art• Perform substantive content editing and copy editing/proofreading.• Manage projects from inception to completion. • Work with the production team to create and maintain schedules that meet warehouse dates.• Review manuscript proposals submitted and direct them to the best-suited editor; coordinate publishing schedule for two Senior Editors. • Write, edit, and proof catalog copy and back cover copy. • Act as a liaison between author and Senior Editors.

• Manage Foreclosure action from inception to completion, including the preparation of all documents for filing with Federal and State courts.• Coordinate all phases of Real Estate Owned post-foreclosure evictions for MA, RI, and NH; prepare, edit, and proof read all documents served upon defendants'.

B.A., English Major, Writing Concentration, History Minor

Activities and Societies: Who's Who Among Students in American Universities, three-time Recipient of Dr. Edmund J. Haughey Memorial.

Certificate, Paralegal Studies/Office Management

Activities and Societies: Dean's List 1990-1991

High School Diploma, Cosmetology, Barber/Styling, And Nail Instructor

Activities and Societies: Vocational Industrial Clubs of America Track & FieldHigh School Diploma • Cosmetology Licensed.