Dawn Bates (She/Her) Email & Phone Number

Scottsdale, AZ

Team leader for Integrated Marketing Center of Excellence team responsible for all North American consumer couponingResponsible for coaching and development, performance assessments and team salary planning Drove process improvement reducing hours spent by 75% for monthly financial forecasting

Provided day-to-day direction to Integrated Marketing Center of Excellence teams responsible for sampling and couponingLaunched the first-ever K-C Sampling Center of Excellence including selecting agency of record, defining the Center’s scope and guiding the change management requiredLed price promotion strategy for KLEENEX® Brands during the strong share.

Integrated marketing communication expert responsible for planning, implementing and analyzing strategic programsLed five external agencies to deliver integrated plans for multi-brand scale events Directed development of marketing programming including media partnerships, creative execution, POS, collateral, media buys, PR, radio spots, website.

Leader with financial accountability and experience controlling budgets of more than $50 millionIncreased dollar share for COTTONELLE® toilet paper with integrated consumer promotion Developed non-traditional targeted educational program for new COTTONELLE® For Kids product launch Negotiated a multi-year in-store promotion contract delivering significant.

Launched the first-ever KOTEX® event marketing campaign, What Fits U, responsible for building relationships with 100,000+ college-women and securing new distribution channelAs a core business team member, defined requirements, designed reports, documented and tested an SAP CRM system for managing marketing campaigns, budgets, calendars and metrics to.

Strategically realigned Canadian Consumer Promotion Marketing plan, increasing activity 300% and increasing %ACV coverageDrove innovation by developing first-of-a-kind Key Influencer Program to increase conversation around incontinence

Managed the Canadian portion of the HUGGIES® Rewards loyalty program which included a game of chance, online initiatives, FSIs, direct mail, in-packs, and premiums offers including fulfillmentDeveloped a consumer promotion launch plan for the new product launch of THE NEAT SHEET® Co-managed the strategy and execution of the corporation’s Hispanic marketing.

Consulted with internal clients to assess needs and implement marketing programsManaged marketing database for client segmentation and targetingPlanned, managed and hosted seminars, exhibitions and corporate entertainment

Taught 14 different computer application classesInstructed 1,200+ business professionals, earning an average evaluation rating of 4.79/5.00