Dawn J. Email and Phone Number

Providing fitness and yoga instruction to people interested in maintaining their strength and agility, but also mindful of injury prevention and a life-long movement practice. Weekly sessions are conducted in an educational atmosphere where I offer classes and workshops tailored to clients' specific goals for improving mobility, stability and over-all health. I currently work with all-levels, from beginning to advanced, to create well-rounded sessions that speak directly to a student's challenges and desires; whether it is improving physicality, coordination or maintaining a holistic lifestyle. In my classes, customers are provided with researched tips to support healthy living, balanced diet and a sustainable exercise routine. My goal is to help clients see results in increased energy levels, proficiency in yoga positions and knowledge of functional movement for physical equanimity and well-being.

Offering my expertise as a “Yoga Spotter” for an international website and online source tool for yoga teachers. Utilizing my keen eye for good form, I regularly serve as an alignment coach for Yoga Teacher Central’s photo-shoots and practicum where precision and healthy body mechanics are a must.

Offered a 1 credit Alternative Movement Studies course to UW students on Hatha Yoga within the UW Dance Department. During summer quarter, I created an introductory course which explored the somatic aspect of Hatha Yoga, through an experiential investigation of basic anatomy, body mechanics and locomotion in stationary yoga postures (asana) and movement patterns (vinyasa). Students were taught the names, fundamentals and step-by-step process for performing classical yoga positions and transitions (AKA vinyasas). Movement meditations that utilized glide and suspension were investigated for functionality, fluency and their impact on the central nervous system. The course also covered Sanskrit terms, how to work with props, modifications and tips for injury prevention.

Taught ongoing drop-in classes, series and workshops in a welcoming, inclusive and non-competitive environment that caters to a wide ranging cliental. In this supportive atmosphere, I had the opportunity to grow my teaching style and establish successful series classes including Back-care, Restorative and Yoga for Tweens (Tweeni-Yogini). Teaching Gentle Yoga, Asana Level 1-3, Vinyasa or "Flow", Master Class Sessions for over 11 years at this facility, provided me with a unique skill-set to work well with a variety of clients from young people, to athletes, to mature adults, to individuals with injuries and other conditions.Through theses years of teaching and analyzing my client's needs, my instruction evolved to include therapeutic approaches to yoga including inner core work, neutral spine, bio-mechanics and relaxation practices to support the parasympathetic nervous system.

Led classes for all-levels at a thriving community gym that offers a wide range of group exercise classes. In this energetic and vibrant atmosphere, I encountered a diverse group of patrons including young athletes, college students and working adults; and developed a routine that catered to their unique needs. From exercises to build strength and endurance, to techniques that relieve discomfort caused from prolonged sitting, my classes focused on increasing performance, vitality, health and relaxation.

Taught ongoing classes in the following formats:• Vinyasa• Core Training• Ashtanga Yoga• Rock Star Yoga• BasicsLed a special Surya Namaskara Yoga Mala Workshop- Fall, 2010

Offered Dynamic Vinyasa and Power Yoga Levels 1-4.

• Planned and executed marketing concepts and promotions for real estate sales and marketing company.• Initiated and co-managed brand positioning projects with creative and sales teams.• Co-coordinated cross-functional team (creative, printer, sales, and media) to complete competitive and highly effective project branding and marketing plans.• Collaborated with design teams to manage the development and distribution of sales centers, sales presentations, print ads, websites and marketing materials.• Co-directed media advertising, email blasts and direct mail campaigns.• Managed day to day office responsibilities in high paced environment.• Produced and designed press releases, sales and marketing memos and in-house marketingcommunications.

• Created and arranged promotional events meticulously attending to all details including space and equipment rental, catering and menu planning, displays and merchandising.• Registered and welcomed guests at sales events, assisted with reservations and Purchase and Sale processing.• Coordinated and distributed promotional materials at various Seattle locations interacting with people and merchants for guerrilla marketing campaigns.• Developed in-house target market research focus groups.• Extensively researched Seattle’s urban neighborhoods for demographic branding strategies.• Assisted Marketing Director in developing strategic sales and marketing plans and promotionaloutlines.

• Managed daily operations of yoga studio in Seattle's Queen Anne neighborhood.• Instructed daily classes, lead workshops and teacher training supplementals.• Developed and promoted studio offerings including class schedule, events and workshops.• Hired and supervised experienced yoga instructors who provided over 30 classes per week.• Managed daily reconciliations and payroll.• Created progressive and personalized instructor mentorship and work-study programs.• Maintained weekly promotions and advertising campaigns.• Updated student memberships, contact information and payments through MS Access and Excel.• Provided excellent customer service to phone, email and personal inquiries.• Handled general facility needs pertaining to cleaning, inventory and property management.• Created innovative marketing strategies to maintain and attract new members.