Dawn Needelman Email & Phone Number

Melville, New York, United States

Huntington, New York, United States

• Provide consistent, safe, and reliable care for my parent who is living with a chronic disease• Prepare fresh meals, run errands, transportation to doctor’s appointments, and conduct general hygiene• Develop fun recreational activities to provide exercise for the body and stimulation for the mind

Greater New York City Area

• Created, presented, and executed TV and Digital video campaigns (OTT, Audience Targeting, Ad Networks) which increased client performance by an average of 22%• Designed, scheduled and deployed email campaigns increasing prospecting reach, churn reduction, and retention• Initiated and created SEM/PPC and SEO efforts with clients to create effective digital campaigns across Google, Bing, Facebook, Instagram and appropriate social media platforms• Lead salesperson in selling live sports opportunities for clients – NFL, MLB, NBA, NASCAR, Olympics etc.• Collaborated with production companies for creative video campaign collateral• Campaign tracking and data analysis• CRM Management using SalesLook to aid in client relations and lead generation• Provided monthly campaign status reports to local and regional clients and advertising agenciesAdditional Responsibilities and Achievements: Consistently at or above budget goals, increase in revenue from existing clients by an average of 17%, team Sports Sales Champion, consistent market leader in Digital Sales, liaison with local Chambers of Commerce, and production of internal and external sales collateral

San Francisco, New York City Region

• Project Manager for custom promotional campaigns designed to increase client revenue with a focus on Tier 2 and 3 automotive• Digital marketing lead for SEM/PPC and SEO campaigns resulting in increased lead generation across Google, Bing and social media platforms• Negotiated client focused promotional and entertainment opportunities with media companies such as NBC Universal, A+E Networks, Disney and Fox Cable among others• Lead facilitator for brainstorming meetings to develop integrated digital marketing campaigns• Analyzed internal and external data to increase visibility of marketing initiatives to focus on customer growth, specializing in digital marketing campaigns for TV, mobile, and online promotions and branding• Collaborated with strategic teams, stakeholders, and executives to develop strategies to meet long and short-term marketing goals and evaluate accounts at time of delivery and completionAdditional Responsibilities and Achievements: • Involved in rollout of new product development to internal staff from concept through testing and commercialization to support sales monetization efforts• Collaborated with Account Executives and Sales Managers to enhance linear and digital media buys for key accounts producing $18+ million in profits• Managed local online content with focus on SEO and SEM to generate new business leads• Spearheaded event planning for large-scale client and internal events throughout the fiscal year• Leveraged internal capabilities and offerings to design more than 70 custom promotional campaigns including sponsorships, sweepstakes, and interactive campaigns• Conducted analysis on client accounts for four sales offices and 100 active accounts to understand trends and identify key areas of improvement • Networked and consulted with hundreds of local businesses to develop customized marketing solutions

San Francisco, Ca

• Manager for three direct reports – Receptionist and Executive Assistants to the President and CFO• Maintained office effectiveness and streamlined office processes to promote efficiency and increase productivity• Controlled office expenses and reduced costs through management of office supply inventory• Responsible for executing internal events to increase staff morale within budgetary guidelines• Documented office processes, corrected deficiencies, and organized operations• Worked with architects, builders, HVAC contractors etc. during office move to quickly relocate the workplace in order to reduce negative business impacts• Member of the New Business Development team which developed a strong background in cold calling and proposal creation

Sommerville, Ma & San Francisco, Ca

• Managed staff of 20-30 call center employees to meet the fundraising needs of non-profit organizations• Provided continuous training programs to help each employee reach and exceed goals• Recognized for streamlining processes leading to higher call volumes, resulting in higher funds raised per shift • Identified training opportunities to continuously grow each team member and improve service capabilities