Dawn Wotherspoon Email & Phone Number

Martensville, Sk, Ca

Martensville, Saskatchewan, Canada

I'm thrilled to share that as of the beginning of June - I've joined Nustadia Recreation Inc. (NRI) as the **Finance & Administrative Manager** for the newly constructed 145,000 square foot Martensville Recreation Centre (MRC) slated to open in the Fall 2024. I am excited to take on the new challenges of this position, and I am truly grateful for the journey that led me here! Let the next chapter begin!

Martensville, Sk

• Small business contractor specializing in social media support, marketing, and website enhancement• Create social media content, including posts, stories, and event graphics• Worked with multiple businesses, handling post schedules, and supervising ad campaigns.• Design advertisements for print media, such as guides, newspapers, magazines, and banners• Monitor and respond to customer inquiries on social media• Align social media strategies with clients' business objectives• Collaborate with external partners, agencies, and vendors as needed

Saskatoon, Sk

Sold the business in September 2020• Oversaw day-to-day operations ensuring a smooth and efficient workflow• Developed and implemented operational policies, procedures, and systems to enhance overall studio performance• Managed a large team of instructors, facilitators, and administrative staff, overseeing 30+ people at any given time• Supervised administrative and customer service support teams, addressing studio inquiries, and managing scheduling, invoicing, and the collection of program registration and rental fees• Managed a clientele of over 500 participants, coordinating registrations and memberships• Oversaw a large team of fitness/wellness instructors, handling recruiting, hiring, training, and scheduling• Spearheaded the development of new recreational programs, classes, and workshops catering to diverse participant fitness levels, ages, and abilities• Directed marketing and promotional efforts, maintaining the studio website, creating monthly newsletters, managing social media accounts, and creating graphics for promotions• Planned, organized, and coordinated large-scale special events and customer appreciation functions• Handled all aspects of business finances, monthly financial reporting, and working with financial institutions for various business loans and grants• Collaborated with a Board of Advisors and private equity investors to ensure financial stability and growth• Implemented strategies to enhance member satisfaction and retention, addressing member feedback and concerns promptly and effectively• Developed and executed strategies to drive membership sales and revenue growth• Identified opportunities for partnerships, collaborations, and community engagement• Ensured the maintenance and cleanliness of the facility, oversaw equipment inventory, coordinating repairs and upgrades as needed• Analyzed financial reports and key performance indicators to make data-driven decisions