Brand Standards Management• Coordinate with departments to present a cohesive voice.• Developed guidelines to uniformly represent the Council brand across all departments.• Cooperation with vendors, printers, and contractors to assure that standards are met.Brand Redevelopment Oversight• Worked with agency to reinterpret the Council brand, incorporating its rich legacy with a mission-focused future.• Handed off, with the design team, a new website concept to web developers, focused on a better user experience.• Produced tools and templates for Council staff use to reinforce consistency in new brand.Graphics Design• Generate graphics for print, web, email, social media, and partner promotion. • Serve the Council staff and all departments for design of branded elements used in external communications.• Provide art direction and design expertise for printed and visual elements including presentations, event programs, and signage.Marketing Strategy and Implementation• Development of campaigns promoting Council programs and fundraising initiatives.• Maintained and improved email communication strategy, directly impacting open rates and engagement.Email Communications• Curate content, design layout, and maintain schedules for multiple on-going e-newsletters. • Create unique, dynamic queries for email messaging from a constituent database (Raiser’s Edge), pairing with the site’s native email system (NetCommunity). • Track and report email performance to leadership, adjusting strategy based on measured performance.Website Management• Maintenance and oversight of all web elements and communications on a hybrid WordPress and NetCommunity platform. This includes copywriting, graphics, user portals, calendar entries, and event registration.Social Media Strategy• Developed social media strategy to be implemented with the new brand, focused on diversification of content, utilization of different platforms, and increased attention to analytics.

**formerly SprintArt Director• Strategize and guide solutions to design challenges, from initial kick-off and ideation to design of layout and direction of production and versioning for multiple media platforms. • Lead as art department related to national campaigns, working with creative team to develop concept for commercial advertising and video production, then working with production assistants to dress the set, maintain continuity, and ensure brand recognition.Graphic Designer: Corporate Communications• Dedicated designer to the Corporate Communications team, working directly with the CEO and his lead comms staff to develop presentations and graphics for internal communications.Brand Team Design Lead• Developed logos and identifiers for new programs, products, and services related to the Sprint brand and responsible for governing brand messaging and usage corporation-wide. • Contributed to the mapping, building, and maintaining of the Sprint brand site, developed for employees and partners to securly access brand assets and guidelines.Design for Corproate Events/Staging• Created environmental design for Sprint corporate events, including overall thematic, multi-screen design, banners, lighting, bogos, presentation template, and attendee swag. • Regularly worked directly with the CEOs lead team to develop presentations (from 15 to as many as 100 slides), both for internal and external facing events. Often built out the native template and functionality for teams to use in uniformity.Merger Related Branding• Worked with Brand managers from both Sprint and T-Mobile to prepare for co-branding graphics and standards that would be used between Day0 and Day1 in the event of a likely merger. These brand standards will impact all aspects of Sprint (a fortune 100 company) communications and promotion.

• Designed advertising circulars and mailers, coordinating layout for three separate circulars and two direct mail pieces (five target audience groups), including design, product and offers, and tailoring to demographic. • Illustrated advertisement for Royal’s World Series Yearbook, creating artwork and layout for full page ad. • Branded General Managers Conference for over 200 participants from 93 stores, including swag branding (shirts, coolers, external cell phone power supplies), and store signage using a "Navigating the Road Ahead" theme for the year, which incorporated the ACE mountain peak logo and cast the vision for the coming year.• Devised infographic on annual financials, performance metrics, and benchmarks achieved, detailing Westlake’s most successful year in company history.

• Designed team logos for screen printing on sports uniforms, built from client artwork and developed for the screening process. Clients included soccer clubs and sports leagues around the country but primarily in the Kansas City area. Integrated corporate/league logos as requested.

• Communicated with donors, community partners, and local churches about current events and about tangible ways they could help us provide for those we were serving.• Managed rebranding process, refreshing and repositioning the ministry with renewed focus in eyes of community. With that rebranding, I worked tirelessly to make sure constituents knew we had fresh, new energy to match our fresh new look.• Maintained website, including content, blog, and imagery, working directly with contracted web developer. • Established and maintained social presence, which served to engage new and potential volunteers, donors, and advocates. With hundreds of followers quickly subscribing to our updates, social media was a very successful and cost effective tool that supported the narrative about the good work we were doing, serving basic needs to countless in the community.• Event planning, including “Reality Check” homeless simulation/awareness raising event that drew 400+ people to spend the night learning (in the cold) in its first year. It only had a two year run, but even ten years later this is still an event that people recall as being significant and transformative.

• Developed new website using WordPress, tailoring content and site mapping for five-page site with 25 drop-down subpages.• Maintained donor communication methods, including website, annual appeal letters, "fan mail" for Dr. Wonder sign language show, and providing additional information for sign language ministries.• Worked to pilot a VBS program for adults and children in sign language, promoting through social media, and directly to churches and youth leaders, with additional campus promotions at Anderson University.

• Developed training module and PowerPoint (30 slides) for Mentorship Program based on local research and regional training at Indiana Youth Institute Conference (IYIC). Tailored IYIC resources to program needs, supporting local agencies with volunteers working directly with youth. Involved Anderson University Psychology Department students to assist in training on conflict resolution. • Provided 45-minute overview presentation to school administrators and faculty, rotary and exchange clubs, churches, and other organizations throughout county regarding Mentorship Initiative and the free mentor training that was our program was working to make available through generous grant monies.

• Attended and often hosted local ribbon cuttings for new businesses within the city limits. Represented the mayor and City of Anderson for local events, weekly community/club gatherings, and sat in on staff meetings to report back to executive leadership.• Prepared and distributed press releases regarding city government affairs to local and state media. Corresponded with reporters as needed.• Designed full back-cover ad promoting Economic Development in Anderson and local tourism in regional magazine.• Coordinated development of baseball-themed booth for the Get Linked Expo to promote the potential for a large economic development project, building a world-class traveling softball complex on the south side of town near the interstate. The booth featured several other major capital projects for the city and served to showcase unique business development over the past 4 years. The event had 1,000+ in attendance.

• Collaborated with students and student leaders for promotion of student life programs in commuter campus environment, including event promotion, and posters (flyer and bulletin board display). • Instructed student leaders in flyer design and graphic promotions ongoing, and overall style guide advice.

• Created project sheets for bids, including images/photography to showcaseprior projects and scope of work. Acquired new images for new and ongoing projects, ensuring employees featured in onsite photography.• Produced final RFP documents, bidding for jobs of all scales, both private and federal. Had direct oversight of layout and assembly, following strict and explicit instructions provided by the potential client.• Involved with notable projects for the state of Indiana, including new Indianapolis Colts stadium, local parks and trails, and Indianapolis Airport Fire Station One.Additionally, had creative involvement with colors theme and fonts for airport garage navigation signage.• Developed internal monthly email newsletters, sourcing content from engineers and departmental leads about existing, recently completed, and new projects.