Christy Robinson Email & Phone Number

Dallas-Fort Worth Metroplex

+ Create sustainable, long-term strategies that make KERA more visible, relevant, and engaging to North Texans across generations+ Create and implement the KERA social media strategy for the org and its collection of sub-brands, incorporating text/messaging, on-page SEO, and UX+ Collaborate across teams to reach new and diverse audiences, build deeper loyalty with current audiences, and support revenue growth.+ Execute social and search ad campaigns+ Create web pages and other digital experiences that build trust and convert.KERA is the nonprofit NPR and PBS member stations for North Texas and includes a TV station (KERA TV), three radio stations (KERA News 90.1 FM, KXT 91.7 FM, WRR 101.1 FM) and host of digital properties.

Dallas-Fort Worth Metroplex

+ Managed the front-end of KERA's external-facing digital products, like our websites+ Worked on digital projects and tasks with a variety of teams and individuals throughout the building, such as Membership, Education, Community Engagement and our Murrrow Award winning newsroom, KERA News+ Consulted and worked with our NPR member station, KERA News, as digital editor, and worked with reporting teams to decide how to best tell radio stories to digital audiences+ Problem-solved and executed just about any project where content and digital meet — writing, copyediting, social, SEO, experience optimization, email, graphics/images/maps, landing pages, analytics, video presentation+ Involvement included the PBS Parents Station Advisory Committee and the inaugural KERA DEI Advisory Council (secretary)

Dallas, Texas

I was full-time freelance through 2010, then I provided freelance digital marketing, web editing, SEO, weiting and content strategy services intermittently until 2017.Social Media Manager/Web Editor/SEO: Worked with clients to identify goals and strategy. Created and managed social media profiles. Engaged with and grew digital audiences. Wrote and coded website copy. Edited images. Created email newsletter campaigns. Conversion and search engine optimization.Writer: Copywriting, blogging, newspaper, and web features. Fitness and travel, product features/advertorial/native advertising for web. I also personally blogged about running at (the late, great) dallasrunaround.com.Clients have included Cowboys & Indians Magazine, The Dallas Morning News, Billy Bob's Texas, TheCircumference.org, Ribbit Multimedia, Vineyard Wine Cellars, Toggl, Vetoquinol, and others.

Dallas, Texas, United States

I crafted the first comprehensive social media strategy for this global IT services and strategic staffing firm. Implemented internal engagement initiatives for the distributed workforce. + Grew Twitter, LinkedIn, and Facebook audiences 16% in just the first three quarters, compared with our competitors’ combined 7% average. + Grew audience engagement 46%+ Created and executed strategy and conducted social ad campaigns+ Presented insights mined from social listening and engagement to leadership+ Internal engagement: Launched an program coaching the executive team on personal/professional social+ I doubled our merry band of CTG Brand Ambassadors to 90 employees, who shared CTG messaging with their personal social connections. My program included best practice and time management tips, coaching, content, and connection.+ Led our Europe social team in best practices, workflow, tools, and strategy that matched differing aspects of local culture.+ Worked closely with stakeholders to create and promote content related to the company's industry divisions: health IT and life sciences, strategic technology staffing, diversified industrials (oil and gas, manufacturing), financial technology/fintech, government IT, and telecom+ Bonus: I designed the CTG 50th anniversary employee t-shirt and other memorabilia and oversaw shippings to staff around the world. I also coordinated internal engagement for the company's 50th anniversary celebrations at our various global locations.Worked remotely full-time.

Dallas, Texas, United States

I focused on digital audience growth, engagement and social media strategy, along with coaching our staff on social, SEO and blogging practices. My favorite platforms to manage were Twitter and Instagram, with Pinterest and Tumblr not far behind. I'm a big fan of discovering new ways to connect current readers and new audiences with our journalism. As manager of the DMN Facebook page, I grew page Likes by 50%, post Engagement by 73% and Reach 289% in one year -- organically. My team and I created the company-wide strategy for flagship social accounts, oversaw all company accounts, and managed flagship accounts. We also oversaw an exceptional internal army of social account managers for our various sections. As part of my audience engagement focus, I managed the Opinion section's Letters to the Editor. I coached newsroom staff on individual Twitter strategy, crafted actionable context from their social reports, and worked with them to stimulate conversation around their work. I really enjoyed helping our staff understand how to set up their blog posts for success, too, with an eye toward UX, click-throughs from social, and search.

Dallas, Texas, United States

Directed the Advocate's web operation and managed five neighborhood websites for the two-decade-old hyperlocal news outlet. + Grew site traffic with a focus on neighbor experience+ Laid out and presented magazine content for web, wrote web headlines+ Social media strategy and management+ Planned and wrote monthly On Advocatemag.com section for the five print magazines; worked closely with print editors on magazine promotion of web-only offerings+ Projects planned and overseen included the creation of a Youtube-powered video gallery section, an events database, a new commenting system, expansion of newsletters and digital advertising, mobile site navigation redesign, iPhone/iPad/Android app maintenance and growth+ Taught print staff Advocate web strategy, mobile social media for reporting and engagement on the go+ Edited, coded (HTML), manipulated images, managed contractors and quarterly growth projects, managed and facilitated the digital portion of our advertising, formulated and implemented new protocol and guidelines

Dallas, Texas, United States

Project manager that launched the new CowboysIndians.com. Upon go-live I became the Web Managing Editor responsible for all things web, such as content management, social media promotion, newsletters, digital media trafficking, and more.

Dallas, Texas

Ran all things arts & music at the online arts and entertainment portal for The Dallas Morning News, including newsletters, SMS, writing, web editing, database entry/management, audio and photo editing, and SEO.

Dallas, Texas

Compiled information for inside files, worked regular cops reporting shifts, regularly contributed stories to main and suburban sections, wrote profiles and editorial obituaries, worked elections results on fast deadline, functioned as first stop liaison for community members seeking coverage.

Irving, Texas, United States

This is where I got my first taste of HTML, online writing, product writing and copy editing. I wrote captions and descriptions for products on NeimanMarcus.com, NM's The Book and Horchow.com and digitally formatted the copy for the company's standards.

Fort Worth, Texas, United States

MortgageDaily.com was a B2B mortgage industry news website. I wrote about rates, fraud cases — you name it. Edited freelance opinion columns. Reported from the Mortgage Bankers Association national conference. Worked remotely.