Data-Driven Marketing leader with 13+ years of experience in planning and execution of digital campaigns that produce measurable results. Adept at marketing strategy that creates value in highly competitive and global marketplaces. Proven track record of building scalable, strategic, and business-aligned campaign structures. Passionate about using marketing technology to increase Sales alignment, tracking, attribution and automation.Specialties:Search Engine Results Page Strategy (Full-funnel search engine marketing + SEO)Team Management and Growth Oriented CoachingEnterprise level Budget Planning and ManagementProgrammatic Display/Video/Connected TV (Retargeting and audience building prospecting strategies)Paid SocialContent Syndication Landing Page and Messaging OptimizationMulti-Touch Attribution AnalysisDemand Generation, Lead Generation and Demand Capture MotionsDirect Media Buying (Contract review, negotiation, partnership management)Technical Proficiencies:Google Ads (AdWords) (Search, Display, and YouTube), Bing Ads, Google Analytics, Adobe Analytics, Adobe Test & Target, Adobe Launch (tag management), Marin, Kenshoo, SA360, DV360, Campaign Manager, Tenscores, Spyfu, SEMRush, SprinklrSalesforce, JIRA, Asana, Trello, Advantage, comScore, Tableau, DOMO, DialogTech (Call Tracking), Coupa, Confluence, ION Interactive, AllocadiaOffice Suite with strong Excel focusMeta Ads Interface (Facebook, Instagram), LinkedIn Ads, Reddit Ads Interface
Listed skills include Sem, Paid Search Strategy, Online Advertising, Local Search, and 22 others.