Dawson Griffith Email & Phone Number

Remote, Us

-Strategic Planning and Execution: Develop and implement comprehensive digital marketing strategies to enhance brand awareness and drive customer engagement and leads -Content Management: Oversee the testing of digital content across various platforms, ensuring content is relevant, engaging, and optimized for SEO and SEM.-Data Analysis and Reporting: Utilize analytics tools to track campaign performance, measure ROI, and make data-driven decisions to optimize digital marketing efforts.-Team Leadership and Development: Lead and mentor a team of digital marketing professionals, fostering a collaborative environment and encouraging continuous learning and professional growth.-Market Research: Stay abreast of market trends and competitor strategies in cybersecurity to adapt and refine digital marketing tactics.Collaboration with Other Departments: Work closely with the sales, product marketing, and Regional Pod teams to align marketing strategies with business objectives-Budget Management: Manage the digital marketing budget, allocate resources efficiently, and ensure cost-effective campaign management.-Innovation and Technology Utilization: Leverage emerging technologies and digital tools to enhance marketing effectiveness and create innovative campaigns tailored for the cybersecurity industry.

Remote, Us

-Lead a global team of digital marketing professionals -Collaborate with cross-functional teams to ensure cohesive messaging and alignment of success measurement for integrated marketing campaigns-Build and maintain relationships with publishers to negotiate and manage direct placement deals-Focus on maturity of digital channels in tracking, attribution, and overall implementation-Foster a culture of experimentation and testing to continuously improve digital marketing performance

Austin, Texas, Us

-Utilized technology stack to make channel use and funding decisions based on data driven attribution-Led initiatives to evolve marketing stack and incorporate 1st party data to prepare for a less cookie-centric digital marketing landscape-Directed Paid Search strategy with a focus on balancing funnel build and attributable ROAS-Managed Paid Social channels auditing for best practice implementations and strategic audience targeting-Led strategy for Display and Video Advertising through GDN, DV360, YouTube and directly with partner sites-Managed Content Syndication with a variety of vendors to deliver high quality leads to Sales

Austin, Texas, Us

- Created and implemented strategies across Paid Search and Display campaigns to meet business goals- Managed external teams to prioritize tasks- Analyzed performance of campaigns to identify potential opportunities for improvement- Collaborated with internal stakeholders on campaign strategy and product message testing- Managed internal budgeting and PO process for Paid Search and Display Network Channel

Austin, Texas, Us

- Monitored KPIs such as CTR, Quality Score, Conversion Rates and "Cost-per" Metrics- Analyzed performance of campaigns and communicated insights across teams- Collaborated with internal stakeholders on product messaging and demand generation- Managed internal budgeting and pacing for Paid Search

Austin, Texas, Us

- Optimized campaigns for efficiency and effectiveness- Implemented, monitored and analyzed A/B multivariate landing page tests- Managed budgeting, prioritization, account structure, reporting on key metrics, and cost per download and spend forecasting

Austin, Tx, Us

-Developed strategy for Search Engine Marketing and Paid Social campaigns in order to meet client's overarching marketing goals

Austin, Tx, Us

-Planned and executed digital marketing campaigns, specifically Search Engine Marketing and Paid Social initiatives within Google,YouTube, Bing, Yahoo Japan, Baidu, Facebook, LinkedIn, Twitter and Reddit

Austin, Tx, Us

-Optimized digital marketing campaigns through data analysis, competitive tools, budget optimizations and best practices-Worked and communicated directly with clients to ensure marketing objectives and budgets are met-Assembled and submitted ATBs, insertion orders, billing documents, and other client documents to ensure structured campaign management-Selected, trained and supervised media intern

Austin, Tx, Us

-Developed monthly performance reports for clients-Optimized Search Engine Marketing accounts on an ongoing basis-Created tailored text ads for digital campaigns-Processed invoices and dealt with any discrepancies

Austin, Texas, Us

-Managed budgets for various digital advertising initiatives -Developed monthly performance reports for clients-Researched and circulated competitive analyses throughout the agency