Dax Callner

Dax Callner Email and Phone Number

Fractional Strategy Director @ Fables and Fire
Bury St Edmunds, GB
About Dax Callner

With over 25 years of experience in strategy and planning, I help brands and agencies create and execute impactful and measurable marketing campaigns across all channels, with a focus on events and experiences. I've been fortunate to work with some iconic brands: Amazon, Meta, Samsung, Salesforce, P&G, Google, ABB, EY, National Grid, Roche, Microsoft, and many others.I'm also the founder and Board President of the Experiential Marketing Measurement Coalition (EMMC), a non-profit industry association that advances standards and practices for measuring the effectiveness of events and activations.I recently left my role as Strategy Director at Smyle, a creative agency that specialises in events, activations, exhibits, and content, where I led the strategy and measurement practices, and marketing for The Smyle Group. And when I'm not busy doing all of that stuff...I make music. Original rock with Super Jelly and cinematic electronica as DaxC.

Dax Callner's Current Company Details
Fables and Fire

Fables And Fire

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Fractional Strategy Director
Bury St Edmunds, GB
Employees:
20
Dax Callner Work Experience Details
  • Fables And Fire
    Fractional Strategy Director
    Fables And Fire
    Bury St Edmunds, Gb
  • Owl Live
    Fractional Strategy Director
    Owl Live Sep 2024 - Present
  • Orangedoor
    Fractional Strategy Director
    Orangedoor Sep 2024 - Present
  • Emc3 | Certified B Corp
    Fractional Strategy Director
    Emc3 | Certified B Corp Sep 2024 - Present
  • Lemon Lane Events
    Fractional Strategy Director
    Lemon Lane Events Sep 2024 - Present
  • Happy Yolk
    Fractional Strategy Director
    Happy Yolk Sep 2024 - Present
  • Dac Strategy
    President
    Dac Strategy Oct 2023 - Present
    United Kingdom
    DAC Strategy is my UK-based limited company (my full name, Dax Anthony Callner, plus Strategy!)
  • Experiential Marketing Measurement Coalition
    Board President
    Experiential Marketing Measurement Coalition Jan 2019 - Present
    I founded this non-profit industry association in 2018 and am currently supporting it as Board President.
  • Smyle
    Strategy Director
    Smyle May 2019 - Oct 2023
    London, United Kingdom
    I lead the strategy practise at the creative agency, Smyle. We specialise in events, activations, exhibits and content, but our work extends far beyond that as we live and breathe brand experiences across all channels. I also look after marketing for The Smyle Group.I also look after marketing for The Smyle Group.
  • Dax Callner
    Strategy Guy
    Dax Callner Dec 2016 - May 2019
    Greater New York City Area
  • Ges - Global Experience Specialists
    Chief Strategy Officer - Ges Events
    Ges - Global Experience Specialists Feb 2017 - Sep 2018
    Greater New York City Area
  • Sparks
    Chief Strategy Officer
    Sparks Feb 2014 - Dec 2016
    Greater New York City Area
    I lead the strategy division at Sparks, which includes consumer and business event strategy, trade show initiatives, digital and social media, analytics and measurement. I oversee the team and look after a number of client programs.
  • Crux Worldwide, Llc
    Co-Founder
    Crux Worldwide, Llc Aug 2012 - Feb 2016
    Greater New York City Area
    Crux is the only event & digital marketing boutique agency that provides strategic guidance as a stand-alone service so that brands and agencies alike can more effectively reach people, because we provide simple, insightful, actionable strategies & ideas without breaking the bank.
  • Publicis Kaplan Thaler
    Digital Strategy Lead
    Publicis Kaplan Thaler Feb 2012 - Feb 2014
    Greater New York City Area
    Lead digital and social strategist for P&G Oral Care brands (Crest, Oral-B, Scope); brand planner for Oral-B; digital and social strategy lead for Merck; digital strategy lead for General Mills brands.
  • Momentum Worldwide
    Vp, Senior Strategist
    Momentum Worldwide Oct 2009 - Jan 2012
    NY strategy/planning lead at Momentum Worldwide, helping to grow it from person (just me!) to 8 busy folks in 2 years. I act as a strategic marketing consultant directly with clients an internal teams; I develop insights to inform creative ideation and help throw in a few of my own big ideas; I ensure that we are effectively measuring client programs. I also served as the leader of the Momentum steering committee and helped to codify and implement our process (from client briefing to concept development to execution to measurement).
  • Dax Callner
    Creative Marketing Strategist And Team Lead
    Dax Callner Jan 2009 - Apr 2010
    Consultant to a number of agencies and brands.
  • Jack Morton Worldwide
    Svp, Strategy & Planning
    Jack Morton Worldwide Aug 1999 - Dec 2008
    I developed and led a number of communications programs for clients like eBay, Intel, Microsoft, MasterCard, JP Morgan, Columbia University and the U.S. Census Bureau.I helped to implement agency wide strategy and account planning processes and led a team of strategists for the NY office.I also launched and led Jack Morton's green initiative.

Dax Callner Skills

Digital Marketing Digital Strategy Marketing Communications Strategy Marketing Strategy Creative Direction Relationship Marketing Social Media Marketing Integrated Marketing Marketing Social Media Creative Strategy Trade Shows Event Planning Strategic Planning Team Management Marketing Management B2b Marketing B2b Process Improvement Digital Media Leadership Experiential Marketing Event Marketing New Media Business To Business Social Media Strategy

Dax Callner Education Details

Frequently Asked Questions about Dax Callner

What company does Dax Callner work for?

Dax Callner works for Fables And Fire

What is Dax Callner's role at the current company?

Dax Callner's current role is Fractional Strategy Director.

What is Dax Callner's email address?

Dax Callner's email address is ax****@****tel.net

What is Dax Callner's direct phone number?

Dax Callner's direct phone number is +151241*****

What schools did Dax Callner attend?

Dax Callner attended Boston University, Boston University.

What are some of Dax Callner's interests?

Dax Callner has interest in Cnn, Ted, New York City.

What skills is Dax Callner known for?

Dax Callner has skills like Digital Marketing, Digital Strategy, Marketing Communications, Strategy, Marketing Strategy, Creative Direction, Relationship Marketing, Social Media Marketing, Integrated Marketing, Marketing, Social Media, Creative Strategy.

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