Dayana Falcon Email & Phone Number

Burbank, Ca, Us

My focus in this role is to design, develop, and implement innovative social learning, career engagement strategies, and build an innovative infrastructure that supports the broader TWDC career development ecosystem at scale.

Los Angeles, California, Us

Gators UNIDOS will focus on educational, mentorship, and sponsorship opportunities from one generation of Latino University of Florida Gators, to the next.

Bristol, Ct, Us

Pioneering work to ignite a Culture of Career Fulfillment by investing into Career Development & Talent Mobility efforts at ESPN and Disney.HIGHLIGHTS: Shaping the next generation of HR Career Development experiences by democratizing and producing equal access to opportunity for all employees in our organization.AREAS OF FOCUS:- Built an Award-Winning ESPN Career Center with best-in-class career services ranging from a virtual community in the metaverse with personalized career players career development, power apps to Prep Your Career Gameplan and 7 Day Career Refresh, a career chatbot, career coaching, Career for Teams Immersive Experiences and beyond- Propelled the growth and sustainment of a transformative peer mentorship program with 138 Peer Mentorship Circles with 793+ Participants at ESPN that has unlocked 5,000+ hours of Mentorship at ESPN- Elevated the employee experience by producing the ESPN Career Center All-Star Talent Showcase Competition to celebrate & reward best-in-class work across our 4 company priorities in a first-ever bracket-style competition yielding 95% event approval rating, an electric morale culture booster for our organization and elevating the ESPN brand- Ignited community and focused on employee connections with the first-ever IRL Career Center in our offices with immersive career development topics and experiences, virtual reality, on-demand tactical resources, career library, and more- Inducted making ESPN a Talent Magnet at the First-Ever Black Sports Business Symposium with a 15-person team to increase the black talent pipeline in our organization resulting in 18 new hires and innovating every turn with our first LinkedIn Livestream, Guinness World-Record Attempt, 500k+ Media Extension Amplification, Unique Raffle Sweepstakes Trivia aligned with our business and beyond

Burbank, Ca, Us

My responsibilities at The Walt Disney Company consist of bringing our go to market strategy to life for Disney Advertising Sales. This ranges from internal and external thought leadership, strategic positioning of Disney Advertising Sales externally in the advertising B2B industry, managing the content strategy and analytics for our social media presence, client entertaining at industry tentpole events and creating best in class sales collateral to set-up our sales team for success.By infusing innovative thinking, diversity of thought and strategic thinking, fueled by insights, my team is able to bring a fresh framework on partnership opportunities through an agnostic mindset - to a crowded marketplace.While always staying true to our history and remembering what Walt said, "I only hope that we never lose sight of one thing, that it was all started by a mouse". - Walt Disney

Miami, Florida, Us

Millennial Women, Inc. is a compass and multi-media platform that brings together women from our generation through life experiences to support each other in becoming the best version of themselves.As the CMO, I had the opportunity & privilege of leading the team in bringing to life the foundation to operate and create a community of inspirational and resourceful content for Millennial Women worldwide. From becoming a micro-influencer brand, launching an e-commerce strategy on Amazon, and strategizing and executing unique partnerships with brands such as WeWork, Volkswagen, Uncommon Sense, Prudential, Stay Alfred and more.

Brooklyn, New York, Us

Lead new business client acquisition & the agency’s thought leadership strategy in the influencer marketing landscape.

I focused on the areas of Global Marketing, Business Development and Partnerships forBPN Worldwide with an overlying emphasis on global growth and cultivating the agency's global culture.• Lived and breathed our agencies positioning Radical CommonSense and brought it to life internally to our employees and externally to our partners and potential clients WW• Sustained a culture of a global community on Yammer (internal social platform to create networking opportunities, moments of recognition and appreciation for our teams and best practices/case studies to infuse an always-on learning mindset• As the “connector” of the global network, I fueled resources and opportunities to our teams WW by connecting them to each other for organic growth opportunities and best practices• Executed regional and global pitches for BPN WW that consisted of RFI's, Target Market Research & Insights, Creative Ideation, Social Media Strategy and Pitch Theatre that resulted in 160+ new client wins • Collected and submitted award-winning work from our network to international festivals that led to 30+ awards YOY• Managed the relationships with global partners, industry trade organizations and RECMA for business development or B2B exposure opportunities for BPN WW

A valued member of the BPN Global team on new business, partnerships, thought leadership and expansion opportunities for our agency.• Launched BPN WW in over 25+ markets as IPG Mediabrands third agency• Created the BPN brand positioning Radical CommonSense, our values, tone of voice and created all of our collateral material such as global credentials, manifesto videos, website and internal social media channels• Launched an internal social network for BPN on Yammer to infuse company culture and build a digital community• Led the B2B strategy of our agency website and social handles to drive thought leadership and a new communication vehicle with clients• Worked with our local markets to produce creative case studies of our work to submit toGlobal Advertising Festivals that resulted in over 30+ awards in just two years for our network• Executed two successful Global Summits for our network in New York City, NY and Lima, Peru to inspire and build a community for BPN WW leadership and work together on the agency’s vision• Created thought leadership opportunities for our senior executives around globally to judge international advertising festivals and extended their POV onto BPN’s Social Media Channels• Communicated with all of our managing director's WW for support from the global center in new business pitches and organic growth opportunities

New York, Ny, Us

• Planned and bought $500MM in digital advertising for Lifelock, Logitech, Trader Joe's & CKE• Built flowcharts, sent out IO's and implemented campaigns in Atlas & Mediamind• Negotiated with hundreds of vendors on the most cost-efficient and transparent digital media properties to achieve reach and scale to meet our clients objectives • Worked with third party vendors such as creative agencies and production companies to integrate a 360 campaign following one strategy for our clients• Attended industry events, seminars and lunch and learns every week to stay up to date on all new types of opportunities and technologies for our clients

New York, Ny, Us

• Analyzed digital trends in the industry to integrate into our client’s digital strategy • Optimized digital advertising campaigns nationally and regionally for our Hyundai and Kia clients that increased performance by 45% across 2011’s Q3 and Q4• Assigned as the Digital Mobile Advertising Expert throughout our agency • Built dashboards for data visualization purposes to make in-real time decisions• Implemented tracking pixels to track our client’s media plans for in-real time optimization

New York, Ny, Us

• 360 exposure to clients ranging from Auto to Theatrical with involvement in the entire digital media planning process from RFP to optimization• Influenced new geo-reporting procedures to more efficiently measure media costs for the auto category of business• Partnered with upper management to generate an extensive analysis for agency-wide Google Digital Vender POV• Created a digital strategy with the team for an intern group project for the Lionsgate Movie “Killers” DVD Distribution

• Handled all new and existing patients’ financial and insurance records• Created a marketing strategy that attracted a 30% increase of new patients • Communicated with the insurance companies concerning patient’s outstanding balances• Provided white-glove customer service to all Hunter’s Crossing Chiropractic Clients

• Compiled competitive research on Leader Mobile’s that impacted a 30% increase on revenue• Developed and executed presentations to company’s top executives on ways to improve their B2B social media presence• Created a client forum for clients to address concerns and provide feedback leading to improved product offerings for Leader Mobile

Chapel Hill, North Carolina, Us

• Sold approximately $34,000 yellow page advertising for the University of Miami’s Telephone Directory by making on average 30-35 in person cold sales calls throughout the local community• Linked perspective client’s needs with insights about the target market to ensure effective business call to action in UM’s phone directory• Shared sales and customer service best practices and created resources to share with the University Directories team nationwide • Completed an intensive Sales Communication Training Program

Miami, Florida, Us

• Started as a receptionist and worked my way through the company’s departments (Office Management, Client Teams and Accounting)• Strategized and developed campaigns for potential and existing clients in the real-estate category• Responsible for Interactive Media (IM) and Creative Mindworks’ (CMW) Advertising Agency’s B2B media tactics• Authorized receivables and outgoing payments for “IM” and “CMW”