Dayna Simms Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois, United States

Chicago, Illinois, United States

Greater Milwaukee Area

• Strategy and content are ingrained in my soul. Serving as associate vice president of corporate content for HSA Bank, I led the team through the development and execution of both internal and external communications.
• Established new Corporate Communications team, leading public relations, thought leadership, operational communications and employee initiatives, reinforcing company values, engaging talent with purpose and fostering.
• Implemented proactive crisis planning and execution by identifying potential negative news and developing internal and external mitigation plans, including social media responses, statements and communications.
• Increased media coverage 164% and grew share of voice to 52% among new competitors by amplifying content and proprietary data to attract more stakeholders.
• Strengthened company’s reputation as leading expert in consumer-directed healthcare through new partnerships with social media influencers, reaching nearly 30K people through podcasts, blogs and newsletters.
• Increased social media engagement by 274% year-over-year through proper calendaring and improved content for enhanced company visibility.

Greater Milwaukee Area

Milwaukee, Wisconsin

Milwaukee, Wisconsin, United States

• Highlights:
• Established and launched unique reputation management portfolio by successfully positioning as part of full suite of integrated agency capabilities, increasing organic account growth, ongoing requests for proposals and.
• Planned and developed first-ever corporate sustainability framework for top agrochemical company, utilizing unique bottom-up approach to strategically build products / brands into larger corporate CSR story. Resulted.
• Led major rebranding campaigns for clients' products within food supply business, utilizing strong client relationships and working effectively and efficiently across team departments. Efforts led to new brand identity.

Hartland, Wisconsin, United States

• Highlights:
• Planned, implemented and managed number one global media and stakeholder event for leading company within the food space, exceeding client goals, doubling media impressions and furthering partnerships with other.
• Established thought-provoking CSR programs for prominent food company, leveraging client’s commitment to community well-being. Included facilitating new corporate partnerships with 3rd-party initiatives and.
• Conducted response activities through major world agricultural issues and crises entailing online communications, media monitoring and preparation of daily news briefings for chief executive officer and global partners.

Charleston|Orwig

Hartland, WI

- Developed strategic marketing communications plans and executed communications tactics- Maintained day-to-day relationships with client contacts- Developed trade show event plans, managed client and vendor relationships to ensure on-strategy work, and oversaw quality control of final deliverables.

Hartland, WI

Hartland, WI

- Conducted response activities for a major worldwide agricultural crisis in the meat industry, including consumer and media call responses, internal and external messaging, online communications and media monitoring- Spearheaded social media monitoring and analyzing for current and prospective clients- Coordinated press release distribution and list.