Kelli Farley Email & Phone Number

Managed influencer programs for five clientsStrategized campaigns for clients influencer programsWorked with clients in the health & wellness and food & drink spacesManaged influencer relationships via TaggerVetted influencers that would be a good fit for client and their campaignsManaged creative briefs and contractsManaged influencer budgets anywhere from $1,500 a month to $30,000 a monthCreated reports and tracked KPI’s for each influencer campaign and channelWorked remotely while employed at myWHY Agency

United States

Created influencer/affiliate programStrategized campaigns for the influencer/affiliate channelsDeveloped relationships with potential partners and nurtured relationshipsDiscovered and vetted potential influencers for Zip Top’s marketing campaignsEmailed partners to participate in Zip Top’s marketing campaignsManaged partner relationships via ImpactManaged influencer campaigns from start to finishManaged influencer channel budget upwards of $100,000 a monthCreated bit.ly links to track visits to site, transactions, and revenueCreated reports and tracked KPI’s for each influencer campaign and channelImplemented the use of contracts for all influencer agreementsImplemented the use of campaign briefs for each influencer campaignCreated relationships with other brands for collaborationsPlanned and wrote blog posts for Zip Top’s blogWorked remotely while employed at Zip Top

Austin, Texas Metropolitan Area

Lehi, Utah

Developed relationships with potential influencers and nurture relationships with current relationshipsStrategized campaigns for the Influencer channelDiscovered and vetted potential influencers for Jane’s marketing campaignsEmailed influencers to participate in Jane’s marketing campaignsManaged influencer relationships via influencer platforms, including AspireIQManaged influencer campaigns from start to finishManaged influencer channel budgetCreated bit.ly links for tracking visits to site, transactions and revenueCreated reports and track KPI’s for each influencer campaignImplemented the use of contracts for all influencer agreementsImplemented the use of campaign briefs for each influencer campaignCreated influencer playbookPlanned and executed influencer eventsAttended conferences for educational and networking purposesSpoke at SNAP! conference in 2019 to educate influencers about how to work with brands Spoke at Affiliate Summit West 2020 on utilizing Instagram stories in their Influencer Marketing

Orem, Utah

Recrited bloggers for guest posts, influencers, and off-site campaigns in order to create content that was pertinent to Blendtec’s readers, create exposure for bloggers to our online audience, and create mutually beneficial, long-term partnerships.Organized and oversaw sponsorships at conferences and other events.Oversaw placement and content creation of nearly 800 posts on Blendtec’s blog.Managed editorial calendar for Blendtec’s blog.Collaborated with content agency to create on- and off-site content.Implemented best SEO practices across the site through keyword research and creating content based around that research, creating proper redirects, updating URL structure, metadata, and page titles.Managed product listings and content; including SEO value of content.Worked with the Product Development team to gather information about each product, such as the specs, details for what is included in each package and the different features and benefits each blender model provided. Worked with the Creative Department to gather renderings and/or take photos of each individual product, and get each rendering/photo sized and edited for web use. Responded to questions and comments from customers through the blog and website by providing them with the correct information that were looking for or sending them to customer service for more serious issues – such as broken machines. Used best practices to respond to questions on retailer’s sites - from customers who purchased our product through them - by acknowledging the issue, taking responsibility, offering help, and reassuring other customers.

Orem, Utah

Assisted with nationwide sales - an average $5 Million each year by providing new product for customers to purchase.Managed seven employees, responsible for ensuring product quality, fulfillment, and distribution.Responsible for inventory management.Collaborated with co-workers to create new ideas for clients/customers.

Greater Salt Lake City Area

Worked as an intern at Zagg writing daily for their blog.Wrote 5-7 tech related blog posts a week.

Bachelor Of Science, Communications: Public Relations

Activities and Societies: Public Relations Student Society of America, 2012 Bateman Team

Communications

Associates Degree, Communications

SKILLS & INTERESTS Business Skills: communications, accounting, finance, marketing, economics, and valuations. I've taken Principles.