Cultivate a sales strategy to achieve organizational sales goals and revenuesMeet with clients/agencies to discuss their evolving needs and to assess the required solutionsDevelop and implement new sales initiatives and strategies to maximize salesMaintain sales volume by keeping current with changing market trends and competitorsSell to existing and potential direct clients to add value to the selling portfolioBuild and promote strong relationships with clients/agencies and understanding their needsDeveloping effective business relationships with executive decision makers in key accountsMaintain professional and technical knowledge by establishing personal networksAnalysing industry data to identify potential sales opportunitiesProvide support for sales associates as they generate leads and close new dealsMaintain data relative to partners, clients and sales activities on a regular basisDevelop promotional ideas and material to generate a buzz in the marketLiaise with sales, research, operations and creative departmentsManaging and executing cross media deals and media partnerships

Working with the Group Managing Director and Marketing Director to provide direction and set strategy to address business opportunities and challengesExecute product marketing launches, strategize on market positioning and value propositions to facilitate communication and sales presentationsLead managers to implement new plans with sales materials and promotional elementsTo analyse and develop sales strategies and creative opportunities to increase sales of new and current productsDevelop comprehensive situation analysisReview and report market and industry trends for Product Management and Business Development. Manage in depth insight on market’s competitive landscapeReview market landscape, forecast market dynamics trends and competition and suggest marketing strategiesLiaise with sales, research, operations, communications and creative departmentsStrategize across functional areas to maximize organizations commercial successManaging and executing cross media deals and media partnershipsDeliver marketing objectives through understanding and evaluating internal and external environmental informationDevelop and coordinate internal/external marketing activities and procedures to promote products and servicesDeveloping media plans and promotional plans for Non Print properties (Digital)Focusing on increasing online traffic through Direct, Organic and Referral sourcesLeading and developing Market Research, Competitive Intelligence and Marketing Insights for various products and services on Digital and Print platformsDeveloping a Product Development strategy which complements Business Development requirements on Digital and Print platforms

Group Resource - Classic EntertainmentResponsible for Sales, Marketing and Programming of the channelDeveloping overall departmental strategies for Sales, Marketing and Programming departmentsBuilding and maintaining the brand equity of the channelCorporate liaison with various internal and external vendors/artists and clientsResponsible for business development, engaging new clients, team development and client management of high profile clients i.e. those contributing 80% of company revenueMonitor and control annual sales target and goal achievementsPreparing and delivering marketing and content presentationsCreating a programming strategy which complements business development requirementsMotivate and manage the teams to focus on a single vision and deliver resultsInitiated the transition of Oxygene from a music channel to a youth based channelResponsible for on screen packaging and designResponsible for all on screen creative executionsDeveloping and managing Fixed Point ChartInitiated content syndication with American and Indian production studiosDeveloping new programme formats for the channelAnalyzing and managing viewership researchesDeveloping communication strategies for program promotions Responsible for MCR, PCR, Edit, Creative/Animation and Studio functions Resolving operational, commercial and technical issues on a daily basisShort listing and handling human resources for the department

Group Resource - Classic EntertainmentDeveloping overall departmental strategyResponsible for Starcom Mediavest Pakistan, Groupm and OMD contributing 40% of company revenues Developing new products for the channelAnalyzing and managing viewership researchesPreparing and delivering marketing presentationsCreating and maintaining relationships with new/existing clients Managing and executing Cross Media deals (Print and Radio)Developing communication strategies for program promotions Generating ideas and managing print/web campaignsBudgeting for promotional items required for programs/events Short listing and handling human resources for the department

Group Resource - Classic EntertainmentManaging sales in Karachi RegionDeveloping sales strategy for the regionEnsuring customer satisfaction and after sales supportOverseeing billing/recovery of clientsHandling day to day sales queriesAnalyzing and managing competitionPreparing and delivering sales presentationsCreating and maintaining relationships with new/existing clients

Preparing Sales Proposals and PresentationsCreating and maintaining relationships with new/existing clients for AAJ News and Play TVManaging web presence (Blogs, Updates, Social Networks) for AAJ News and Play TVManaging and executing Cross Media deals (Print and Radio)Coordinating media and news coverage for clientsDeveloping Media Plans for program promotions for AAJ News and Play TVGenerating ideas and managing print/web campaigns for AAJ News and Play TVBudgeting for promotional items required for programs/events for AAJ News and Play TVDeveloping communication plans for upcoming and existing programs for AAJ News and Play TV Short listing and handling interns for the department

Developing Ratings and CPRP analysisPreparing Sales Proposals and PresentationsAssisting Account Managers with day to day queries and brainstorming Managing and executing Cross Media deals (Print and Radio)Creating liaison for Marketing with Programming, Productions, News, Commercial & Transmission and Graphics DepartmentsCoordinating media and news coverage for clientsManaged the CTS Department for more than 2 weeksManaging verification of dropped spots reported by clients