Sourcing, attracting, and hiring top talent to meet the company's workforce needsStrategic CommunicationBrand Building | Social SellingContent CreationMentoring and Lecturing

New Business Models & Visual Identity

Team leader CEEKey Achievements:New communication strategies all segments, B2B, B2CLead generation processNew business modelsDigital strategy

Business Marketing Strategy B2B, B2CDigital ImplementationComm & PR StrategiesMarketing CampaignsThought Leadership

New business responsibilityTools for sales teams to develop pipelineWorkshops creation and facilitationBusiness Content creation/localizationLead Generation Responsibility

Deploying marketing & brand strategy in the CEE regionManaging the team of CEE regionKnowledge of markets nature and business specifics for successful launch of the brand

Marcom strategyChange management

Key Achievements:Brand: Rejuvenation of traditional Czech brand including new logo development and key launch campaign; a challenge to change what market is used to for 35 yearsStrategy: Set up of whole marketing strategy including market research, product portfolio review, agencies choosing; PR&CSR

Implement marketing communication strategyLeading of marketing communication Brand building by consistent strategyLocal product launchBriefing and leading agenciesExecution of marketing budget and planCoaching team of 7 peopleATL campaigns – media planning & buying; postbuys; coordination and briefing of media agency and creative agency; new brand identity implementation; BTL campaigns execution; events & sponsoring; touch & feel experiencePR – driving relationships with journalists and media; media informationRetail marketing: POS development and distribution; brand strategy implementation; local promotion campaigns; new product launches; brandstore project; incentive program; Leading and coaching team of 7 merchandisers

Telecommunication wholesale business

Pharmaceutical Wholesale Business