Dave Hendrickson Email & Phone Number

Salt Lake City Metropolitan Area

Manage the infant care business for the US market.

United States

• All responsibilities in below two roles• Advise and train Associate PM on marketing initiatives and infant care strategy• My team grew Nasal High Flow category by 32%, 30%, 40%, 33% FY17-FY20• My team grew Neonatal business by 24%, 18%, 22%, 18% FY17-FY20• Present Neonatal RCT data on continuum of care across the country to maximize optimal therapy choice• Present Pediatric RCT data on Nasal High Flow to maximize optimal use of therapy• Added 3 direct reports to scale these presentations to the sales force and the market• Advise NZ staff to present similar data in strategic accounts • Successful launch of Optiflow Jr. 2 maintaining existing business and growing category at a rate of 50% in the first 15 months (through Dec. 2018)

United States

-Responsible to Grow entire infant care continuum with focus on emerging therapies-Creating strategies to convert market to latest technologies-Grew Optiflow Jr. by 39% in first year-Grew Neonatal business by 29% in 4th year-Wrote business plan and created commission structure involving all stake holders in a political decision to build consensus around a major change in channel management-Executed business plan to increase our sales force for Optiflow Jr. (infant nasal high flow) by offering it to our 35 independent sales representatives effective April 1, 2017-Doubled revenue responsibility by adding Optiflow Jr. High Flow Nasal Cannula therapy to my bag-Responsible Infant Care Business growth and sustainability United States-Support strategic opportunities with GPO and IDN contracts team through Key Opinion Leader relationship building and clinical support for our offered therapies -Support Respiratory Acute Care Sales team of 50 with downstream marketing and product support for entire Infant Care line-Responsible for Sales output and support of 40+ Sales Representatives among 12 independent businesses-Create sales budgets on a yearly basis-Ensure internal reporting on business is relevant; Follow through with reps on commission status on quarterly basis-Primary contact for US/Canada infant care clinical research liaising with dedicated Infant Care scientists in NZ headquarters to align our products and messaging with the latest data on Infant Care therapies.-Liaise with NZ Headquarters regarding marketing and product management of Infant Care line-Take feedback from N. American Market and disseminate to NZ multi disciplinary team through CQI channel about where product changes need to be made to improve patient outcomes-Adjust forecasting for production on a monthly basis by analyzing and validating trends in market, sales information from reps, and customer demands

North America

-Grew overall business by 19%, 14%, and 31% in first three fiscal years respectively-Responsible for Neonatal Business growth and sustainability United States-Responsible for 40+ Sales Representatives among 12 independent businesses-Revamped commission structure in first quarter without increasing company exposure by adding 3rd tier, requiring budget growth, and adding factors in that reward prior year growth and size of market management -Create sales budgets on a yearly basis-Ensure internal reporting on business is relevant; Follow through with reps on commission status on quarterly basis-Rode along with 80% of reps within the first 4 months of tenure-Liaise with NZ Headquarters regarding marketing and product management of neonatal line-Take feedback from N. American Market and disseminate to NZ multi disciplinary team through CQI channel about where product changes need to be made to improve patient outcomes-Manage P&L of Neonatal business and make adjustments throughout fiscal year-Adjust forecasting for production on a monthly basis by analyzing and validating trends in market, sales information from reps, and customer demands-Carry out all proposals for large IDN’s and GPO’s -Primary contact for US/Canada Clinical studies liaising with clinical research team in NZ headquarters-Conducted first ever National Neonatal Sales meeting for US sales contractors in Irvine, CA

Utah, Las Vegas, Western Wy

• Golden Kiwi award winner FY2011 Finished 108%; FY2012 101% to plan• Led the Western US in Capital equipment Customers• Consistently met and exceeded quarterly quota’s• Grew the territory over 23% in first full fiscal year • Moved several C and B accounts to A accounts through relationship selling and responding to inquiries promptly, delivering needed marketing tools, and training them how to effectively use them. This was done with different approaches through different levels of the company from clinicians, sales, to C-level management• Grew C account from 47,500 to FY09 to 70K FY10 to $175K FY11 to 210K FY12• Grew B account from 161K FY09 to 232K FY10 to just under 400K FY11 and FY12• Constantly trained Physicans, Clinicians, Labs, RT’s, business owners, and sales reps how to most effectively use our products, and software to improve patient outcomes. • Grew the scripting behavior widely in territory by confidently and accurately using clinical studies to sell products, explained the role of humidity in CPAP therapy, and created value in our productsFisher and Paykel Healthcare is the world leader in respiratory humidification. We have brought machines into various healthcare practices that provide physiological levels of humidity making several therapies less invasive. We have made heated humidity and heated tubing a mainstay in CPAP therapy for Obstructive Sleep Apnea. This along with our innovative mask technologies have driven us to become a major manufacturer of CPAP equipment and supplies.

5996 W. Dannon Way West Jordan, Ut 84088

-Estimated and Sold Granite and Quartz Countertops to Architects, Contractors, Cabinet companies, Interior design firms, and the general public-Analyzed hard and soft costs using Excel to give an accurate bids ensuring profitability and award-ability on a daily basis-Adjusted each bid as job changed and effectively explained the cost increases or decreases giving confidence to customers they were paying a fair price-Project Managed Countertop installations for both residential and commercial projects-Cold called/Networked and generated new business for the company-Consistently met and more than doubled sales goals of $45,000 per month set by self and management-Sold Double what I sold in 2006 to sell over $700,000 in 2007 and 2008-Finished 1st in overall sales vs a 30 yr. veteran of stone sales; on track to hit over 900K in 2009We provide fabrication and installation of slab materials for countertops, tub surrounds, stair treads, fireplace surrounds/hearths, floors, etc. Bedrock is the only stone fabricator in Utah that is ACCREDITED with the Marble Institute of America, and 1 of only 6 companies west of the Mississippi. We have the most state of the art facility and process in the region providing accurate, on-time service at a competitive price. We primarily deal with Granite, Marble and other Natural stone. We also offer Quartz such as Caesarstone, Hanstone, Cambria, Zodiaq, Okite, etc. We also offer recycled materials such as Icestone, Paperstone, Vetrazzo, Coverings, Squak Mountain Stone (Concrete), and many others. We recycle most all our water used for the cutting tools (CNC, Bridge saw, Water Jet, and Polishers) and recycle the un-usable remnant pieces (waste) into landscaping material. All of our templating is done digitally, converted to Auto Cad, and programmed for the machines to provide the most accurate measurements and end product. We have seasoned fabricators and installers that are true craftsmen and artists.

-Budgeted for unexpected repairs to equipment, trucks, and insurance premium increases-Sold service package including perpetual Contracts with new clients in order to buy ownership into the company -Through effective sales and marketing strategy increased account volume by 27 % in 2001 -Created marketing strategy based on existing accounts and strategic business planning -Followed up on all sales contracts ensuring top of the line service-Acted as customer service contact throughout the contract duration for all customers-Acted as President, and coordinated 4 trucks among 50-60 accounts -Completed all budgeting, forcasting, billing/receiving and payroll for company using QuickBooksWe provide property maintenance solutions for primarily commercial property owners including Snow and Ice removal (Snowplowing and Salting), Landscaping, Land Maintenance (Mowing and trimming), Planting, Sprinkler system installations and maintenance, etc.

Specializing in Residential Sales representing Buyers primarily and Sellers as well. I also specialize in "short sales" with buyers, sellers, and lenders.

Master Of Business Administration (M.B.A.), Sales, Distribution, And Marketing Operations

Bachelor Of Science (Bs), Behavioral Science And Health

Activities and Societies: Sigma Chi FraternitySigma Chi Beta Epsilon Chapter Treasurer