David Berglund Email & Phone Number

Saint Paul, MN, US

New York, NY, US

Spearhead the strategic deployment of data science and analytics across $20B business segment. Lead a diverse team of data scientists and engineers focused on developing advanced pricing and non-pricing models, researching & applying emerging methodologies, and integrating cutting-edge technologies such as GenAI to enhance our competitive edge.

Ponte Vedra, FL, US

• Founder of Itasca Labs focused on helping companies across industries create value through Artificial Intelligence and Data Monetization.Focus areas:
• AI Strategy (including Generative AI and traditional/discriminative AI)
• New Product Development and Experience Innovation
• Innovation Planning and Strategy (including workshops, ideation sessions, and education)
• Executive and Team Presentations on AI Trends, Opportunities, and Impacts
• Innovation Discovery - identifying and vetting high-impact opportunities for AI/ML

Jacksonville, FL, US

• Established and led the Artificial Intelligence, Data, and Automation vision and strategy for a Fortune 500 FinTech. Built a high-caliber global 250+ person team with a $40M budget, fostering an “AI-First” culture.
• Led and developed a high-caliber global 250+ person team with a $40M budget
• Established & owned end-to-end responsibility for AI and automation solution roadmap (100+ ML models) delivering $100M+/yr value
• Drove solution portfolio growth and secured (capital) funding through collaboration across lines of business and functional areas (customer support, IT Operations, marketing, etc.)
• Owned all Corporate Data assets and strategy, including the shift to multi-cloud environments and implementation of Master Data Management (MDM), Data Governance, and Data Quality
• Led strategic technology transformation programs: IT Automation (+65% IT operations automated), Site Reliability Engineering (2,500 engineers)

Minneapolis, MN, US

• Defined and led the enterprise Artificial Intelligence (AI) and Machine Learning (ML) strategy and operations. Developed the strategic roadmap for investment and new AI/ML use cases and solutions, driving enterprise.
• Led AI product innovation strategy across a portfolio of market-leading solutions, including the bank’s chatbot, sales/pricing optimization, mobile app personalization, and loan portfolio risk.
• Deployed ML models to increase lead conversion (72%); improved collections performance ($10M+)
• Represented the organization as a key spokesperson for AI in national media and keynote presentations.
• Create AI Governance (Ethics and Risk) framework and AI Center of Excellence (COE) used across lines of business with oversight from Executive Operating Committee.
• Drove collaboration with start-ups and venture capital organizations to identify, test and launch innovative solutions

Eden Prairie, MN, US

• Spearheaded Artificial Intelligence practice, including investment strategy and technology evaluation; led team (10 FTE) engineers and product owners to test and build a portfolio of advanced analytics and ML-based.
• Led the R&D innovation team to define and execute the strategic direction of the AI roadmap in collaboration with internal business partners
• Oversaw program operations across a team of engineers and product owners building a portfolio of novel ML-based solutions; fostered emerging technology & AI practitioner community
• Defined Intellectual Property strategy for Optum Innovation Research & Development (R&D)
• Grew the organization's strategic alliances and partnerships (startups & big-tech)
• Built multi-domain AI & natural language processing (NLP) platform providing $35M/yr operational value, including call center operations and market intelligence; Large Language Model (LLM) platform optimized support.

Philadelphia, PA, US

Advanced Risk Management Program lecturer on Artificial Intelligence and Machine Learning in Financial Services and Banking.[Note: This work spanned 2018 to current; dates adjusted to prioritize full-time work]

US

• Launch & run high-growth healthcare startups (consumer healthcare) with responsibility for all aspects of the business including P&L, project management, communications, information systems, software development, user.
• Build and maintain relationships with key stakeholders in the industry
• Represent the company at industry events and conferences
• Manage and inspire developers, designers, and other team members and drive toward a product vision that solves high-demand healthcare problems
• Provide innovation consulting (internal & external) on emerging technologies and enterprise innovation for Fortune 500 companies
• Develop and implement strategies that promote entrepreneurship within the company

• Software Development and Management Consulting firm focused on new product development and business model evaluation.
• Software Development and Management Consulting firm focused on new product development, analytics, strategic roadmap definition, and business model evaluation
• Conduct rapid prototyping and lead customer interviews to go beyond the obvious and find novel solutions for complex issues and customer problems while driving revenue growth and customer engagement
• Responsible for end-to-end software delivery; conduct rapid prototyping and lead customer interviews to go beyond the obvious and identify novel digital solutions
• Develop channel-specific digital marketing strategies that support growth plan and reinforce brand positioning
• Actively support Twin Cities innovation ecosystem through collaboration with local startups, incubators, and investors[Note: dates of this work spanned 2013-2018]

Eden Prairie, MN, US

• Lead the design and delivery of B2B and B2C software initiatives ($5M+) centered on digital health, clinical program delivery, and optum.com
• Responsible for product development, market research, trend analysis, new product launch of healthcare technology solutions
• Maximize product value through internal collaboration, stakeholder management and definition of the product backlog, user test plans, and A/B feature testing
• Establish ‘Innovation Roundtable’ organization for high potential employees; identifying and pitching new product concepts to executive teams for funding and prioritization

• Build and operate a digital commercial real estate platform that empowers communities and real estate stakeholders with digital civic engagement tools and data-driven insights
• Sold startup business to a leading national commercial real estate development firm
• Responsible for all aspects of startup business, including product development, engineering, media relations, and marketing[Note: work for this position spanned 2013-2018]

Minneapolis, MN, US

• Implement and monitor status of patients’ behavioral/medical treatment plan.
• Investigate and analyze patient background information and present psychological state.
• Lead migration to electronic medical record system for Behavioral science department
• Behavioral Healthcare Leadership Committee member; Innovation Council Chair; Environmental Design Member

Minneapolis And St. Paul, Minnesota, US

Study: Psychopathological markers and neuro-cognitive mechanisms of core vulnerability construct in criminals/non-criminals. Consult on data/analytics usage within study.

Chicago, Illinois, US

Study: Utilization of Improv comedy strategies in team building; Develop research test plans and procedures; lead group testing sessions; code and analyze data.

Big Data Analytics & Machine Learning (Executive Education)

Master Of Business Administration (M.B.A.), Strategic Management & Entrepreneurship

Bs, Psychology