Daniela B. Email & Phone Number

United States

Remote

Collaborated with the marketing and sales team to develop and execute B2B SaaS email campaigns by utilizing marketing automation platforms, paid search strategies, and bid optimization for lead generation.Analyzed campaign performance metrics to measure ROI and identify opportunities for improvement.Implemented strategies to nurture leads through the sales funnel such as; A/B testing, email drip campaigns, targeted content, coordinating events, and personalized communications.

Qualified leads by assessing interest, needs, and fit for various SaaS products through cold outbound prospecting by using effective questioning techniques.Scheduled appointments and product demonstrations to ensure smooth coordination and communication.Managed pipeline and maintained accurate CRM records, tracking lead progress and providing client updates as well as monitored KPIs to assess performance and identify improvement areas.

Cultivated an active and supportive community through interactive chat engagement by fostering a positive and inclusive environment.Implemented growth strategies such as cross-platform promotion, participation in streaming events, and optimizing streaming setup and schedule to attract and retain viewers.Monetized content through subscriptions, donations, and sponsorships achieving 55k total hours watched, 102k total views, and 4.2k followers.

Developed and executed social media strategies across multiple platforms to build brand awareness by driving engagement through curated content, including posts, images, and videos, tailored to target audiences and platform best practices. Managed influencer partnership for further brand awareness and ROI monitoring.Monitored social media channels, engaged with the audience, and addressed comments, messages, and mentions to maintain a positive brand image.

Managed end-to-end rental application process, including thorough applicant screening and decision-making.Ensured compliance with fair housing laws, maintained accurate records, and facilitated smooth move-in process for approved clients.

Retained customers by engaging users and strengthening customer relationships through Salesforce (Social Studio & CRM) via social media and call center interactions.Trained Einstein for Salesforce Social Studio to leverage AI-driven insights and predictive analytics, empowering the marketing team to make data-driven decisions, optimize social media strategies, and enhance engagement with target audiences.