Improved customer ordering experience and increased sales by 15% (1.57 to 1.80) in 2023. Decreased order acquisition time for every order by 95% (63.0 to 3.0). Grew social media following by 14% (3.4 to 4.0).Built over 55 interactive product pages for customers to choose features, colours, options, and view illustrations of their custom order. Reduced email correspondence by 86% (21 to 3) with new website features, while maintaining customer satisfaction, repeat customers, and meeting customer needs.Replaced PHP Laravel backend and JavaScript frontend with NextJS, TypeScript, ReactJS, TailwindCSS. PurifyTS is used for managing side-effects. Adapted to new roles as needed, such as researching and testing new product materials, researching and testing new manufacturing techniques, sourcing and meeting with potential material suppliers and partners.

Implemented frontend features using ReactJS and MaterialUI. Updated the primary interface for users to upload content into the system. Implemented the interface visuals from the designer for the media uploader. Collaborated with front-end and back-end team members.Added drag and drop support to the media uploader, extended Uppy integration to support webcam access across multiple platforms, added delightful animations and visual states for each source. Code reviews for team members of various skill levels. Delivered new media sources (OneDrive, GoogleDrive and DropBox) for uploading content, and connect generated thumbnail previews from TransloadIt.Fixed bugs in the new Connect product and cleanup areas missed during the multi-year code rewrite, such as minor user experience issues, keyboard hints, animation fixes, data display issues, weird re-rendering errors, and much more. Always willing and able to help peers. Helped the team diagnose and fix occasional bugs in the old "Classic" apps.

Implemented a gradual rewrite of PHP backend infrastructure to Scala; migrated PHP code to Scala with full test coverage using ScalaTest. Heavy use of eager futures and asynchronous programming. CRUD app with many long running tasks. Prototyped and explored new feature ideas, developed in-house software tools and scripts.

Introduced automated testing to the iOS Teacher App team. Solo effort until QA team embraced and supported movement. Personally wrote 1000s of automated tests; unit, integration and UI tests. Detangled hundreds of complex functions (1000+ LOC) with hidden dependencies, into smaller testable functions. Migrated async callback functions to promises with PromiseKit for improved readability and reasoning. Wrote code in Swift and Objective-C depending on area.Implemented Login SSO on client side with joint effort from the server team. Agile and scrum with team to identify blocks and coordinate cross-team efforts. Improved GradeBook quality in the iOS Teacher app by fixing bugs, refactoring code, documenting code, when possible. Reviewed and provided feedback on code pull requests.

End to end software development; created various apps in PHP using Laravel framework. Coded client side tools in ES5 JavaScript for older browser support. Created the initial backend services that pulled API data from Zillow, Google Street Maps and other sources for the Real Estate project.Used automated integration and unit tests with PHPUnit to verify aggregation services were working as expected, and for better understanding APIs that were poorly documented. Deployed code with Envoyer and monitored application health with New Relic. Collaboratively developed and designed other web sites, and fixed software bugs in other assets.

Create new website with Laravel (PHP) to properly showcase products and features. Research and implement app ideas for improving and saving time on customer orders, such as: create dynamic JavaScript customization form for chest protectors orders. PHPUnit for automated unit and integration tests.Create web content, advertisement visuals, newsletters graphics, and deliver website updates.Setup social media accounts, engage customers, grow company presence on social media platforms; grew Facebook from 0 to 10,000 followers, grew Instagram from 0 to 2500 followers. Educate and encourage founder to adopt new sales tools and embrace advertising. Create vision for new product lineup, create new product graphics, iterative process for directing new product designs.

Built more than six complete iOS apps in Objective-C: Must Read, Kelowna Events, TuneBot, Huddleboard, TileBomb, KeyId, Catwalk. End to end software development; designed and developed user interfaces for web and iOS applications.Designed, developed and deployed PHP web apps for small businesses. Consulted for companies to identify user experience problems and craft software solutions. Created logos and branding materials for small businesses. Managed remote workers through outsourcing services.

First professional experience learning about and applying information architecture. Redesigned existing frontend so it could be expanded to include new screens; redesigned numerous pages such as: My Feeds, Feed Details, My Channels, My Account, Dashboard, Filtering, Search drop downs, Login, Signup, Error Pages, Rank Layouts, Popups. Create interactive customization page for Top Posts Widget for embedding into websites. Implemented new frontend overhaul with guidance from Ruby backend team. Designed PostRank logo for company rename/rebranding from AideRSS.