David Schlosser Email & Phone Number

Kirkland, Wa, Us

Round Rock, Texas, Us

I lead a global team of more than 20 visual, graphic, motion, and content designers, usability researchers, and writers charged with crafting new user experiences in Dell's external and internal digital channels.

Round Rock, Texas, Us

Counsel large, mid-size, and start-up corporations, non-profits, and individuals to develop and execute- Marketing, content strategy, public relations, and advertising campaigns and tactics.- Product strategy and product marketing.- Executive media and analyst training.- Industry and thought-leadership campaigns, including speeches, contributed articles, and op-eds.- Digital / social media and print campaigns and content.- Training and development for written, verbal, and visual communications skills and user experience design.- Non-fiction and fiction book development, writing, editing, design, and promotion.Primary client: Dell

St. Louis , Us

Led new content strategy, localization/translation, and technical writing disciplines during transformation from Waterfall to Agile in CIO/CTO's digital user experience function at Fortune 25 company.Built a data-driven team of 9 managers and ICs in multiple locations that measurably and significantly improved customer acquisition, retention, cross- and up-sell, and satisfaction for more than 80 million end users, millions of prescribers, and thousands of clients and partners.Created and enhanced online UX, including:- Home page- Website look + feel and information architecture/navigation- Choices among competing options in complex healthcare products and services- Account registration + recovery- Communication preference choices in HIPAA-regulated channels- Contact + help- Shopping cart + checkout- API + Developer portalDrove digital engagement increases of more than 500% and SEO of 100% or more. Best-performing project resulted in a 40x increase in conversions.More than doubled consumer advertising conversion.Cut $4 million in annual costs from call centers with improved FAQ content.Envisioned and executed a Medicare promotion so successful that it crushed the company’s call center and website.Developed and executed first corporate content strategy and conducted first digital content audit.Worked daily with research + analytics teams to assess ongoing campaign performance and improve future campaigns with quantitative + qualitative test methods.Identified more than $600,000 in new revenue among fewer than 2,500 patients.Collaborated with corporate marketing to create digital brand, voice + tone, and style guidelines.Applied accessibility principles to ensure digital experiences equally available to all.Participated in identification, vetting, and selection of, and transition to, a single email service provider that replaced multiple in-house and vendor email systems.

Redmond, Washington, Us

Forged relationships among PC makers, internal stakeholders, and creative agencies to create and execute $150M high-impact, integrated advertising campaigns annually in several international markets.Drove increase in retail sell-in for partner products by 71% (2014) and 237% (2015) across US and UK markets.

Santa Clara, California, Us

Served in multiple leadership and individual contributor roles during go-to-market campaign, and subsequent market-share growth, for a completely new technology that defeated Intel’s competing technology approach and became the industry standard for enterprise and consumer computing.Managed international PR team of more than 25 employees, contractors, and agencies in multiple geographies while market share grew nearly 50%.Led C-suite thought leadership campaign to leverage IT partner ecosystem and influencers, successfully disrupting Intel’s strategy to introduce a new enterprise computing architecture.Created executive presentations and supporting materials for internal and CXO briefings and for delivery at industry, customer, analyst, and end-user events in the USA, Asia, and Europe.Coached executives, directors, and managers prior to media and analyst briefings.Directed the company’s media- and analyst-relevant online presence and coordinated end-user reference / customer testimonial programs.Crafted executive presentations and staffed executive briefings with media and analysts.Scripted AMD64 global GTM launch events featuring industry partners such as Microsoft and HP.Managed submissions to microchip engineering, manufacturing, and graphics programming / processing journals and conferences to position AMD as an industry thought leader.Earned the Vice President’s Spotlight Award twice in 2003 and the In Sync Award in 2002/2003.

Developed the following types of work product for clients in technology, telecommunications, computer hardware, enterprise and consumer software, supply chain management and logistics, publishing, leadership and organizational development, transportation, heavy construction, and consumer/CPG and retail industries.- Strategic public relations, marketing, advertising, and investor relations initiatives.- Executive media and analyst training.- Corporate, trade association, and political leadership speeches, contributed articles, and op-eds.- Print, digital, and social media content.Client list and representative work samples available through www.dbschlosser.com.

Flagstaff, Arizona, Us

Taught upper-division public relations writing and strategy courses.

Led day-to-day public relations account team activities of of various sizes and values that developed communications and marketing strategies, initiated news events, responded to media inquiries, and developed and maintained media and industry analyst lists, databases of trade shows and events, editorial calendars and awards opportunities.For both B2C and B2B technology clients, developed and executed strategic communications and GTM campaigns that integrated media and analyst outreach, news releases and events, marketing and advertising, trade show and speaking opportunities, collateral materials, and placement of white papers, case studies, and contributed articles.

Managed consultants, staff, and volunteers during a $425K primary election campaign.Coordinated key messages, fund raising, polling, broadcast advertising, direct mail, earned media, and the candidate's schedule.Initiated a media relations effort that earned local, national, and international attention from broadcast, print, and online media.

Kansas City, Missouri, Us

Spearheaded government and media relations for CMO-led campaign that resulted in majority and minority committee chair support for legislation that would have required US health providers to implement information technology solutions available exclusively from Cerner.Created and executed Y2K crisis communications plan and first integrated communications strategy for the world’s largest developer of enterprise-class clinical healthcare IT solutions.Coordinated government, media, investor, and community relations resources as part of the company's first integrated marketing, public relations, and advertising program.

Advised corporate executives on federal and state legislation and regulation media strategy, and on securing FCC approval for regional phone company mergers; briefed CEO for Congressional testimony.Managed SBC’s media relations strategy for telecommunications issues before the Congress and the FCC.Led the creation of a statewide coalition in Arkansas that deterred a leading competitor from filing a ballot initiative that would have eliminated revenue essential to SBC’s delivery of local phone service.Conducted public and political affairs, including execution of federal and state legislative and regulatory plans, media relations, coordination of public relations, survey and polling, marketing, and advertising strategies.Participated in development and implementation of strategies that earned regulatory approval for the country's second-largest merger, SBC's acquisition of Ameritech, and entry of SBC into long-distance markets.

Advised corporate and association executives in multiple industries on alignment of organizational goals with Kansas-specific government relations strategies.Represented client interests to Kansas legislative, executive branches, and news media.Created and implemented legislative and public affairs strategies for telecoms, IT, energy, natural resources, and gaming clients.Provided the following services: media and community relations, drafting legislation, coordinating testimony, guiding bills through the legislative process, and defeating hostile initiatives.

Us

Advised utility regulatory commission chair and commissioners on telecommunication, energy and natural resource, and transportation media and legislative strategy; counseled legislative testimony on those topics and updated them regarding the agency’s budget.Reinvigorated team of 7 communications professionals and consumer advocates after 4 years of inactivity.

Counseled candidate and campaign advisory board and managed messaging, consultants, fundraising, events, staff, and volunteers for successful $2M primary and general election campaigns.Managed paid and volunteer staff.Created and maintained information systems and office, tax, and accounting procedures for campaign and organized events that raised up to $30K.

Bachelor Of Arts - Ba, Political Science And Government

Master Of Public Administration - Mpa, Public Affairs