David Carruthers Email & Phone Number

London, Gb

London Area, United Kingdom

Leading a team responsible for 1) assessing and building up the teams skills2) measuring the effectiveness of any training, 3) running the UX degree apprentice scheme with 20 apprentices4) building skills of people leaders and managers within the team5) Expanding the understanding of Human Centred Design across Barclays UKI think training for specialist areas like design is often done quite badly in large organisations, After making a pitch to change things, I was fortunate enough to be given the opportunity to try out some new ways of approaching training, career and team development. It’s a long process and we’re still on the journey, but getting there. In the end I expect us to have the most effective design training programme and culture in the industry.

London, United Kingdom

Currently taking freelance work with high quality agencies or interesting work. Engagements include:Lloyds banking group UX lead on account opening journeysLloyds banking group redesign of major bank website from their portfolioExperimental mobile interface design for NokiaTfL Journey Planner redesigned for mobile & desktop, sketching concepts, axure interactive prototype & technical specificationSupermarket chain intranet, specification, stakeholder management and technical documentationCinema chain, e-commerce purchase processAMV BBDO - Website redesign for UK's most awarded advertising agencyVarious projects for Saint RKY&R (Revolution magazine agency of the year, NMA creative agency of the year)Weapon 7UX & Product management for 2 startupsProjects include a range from standard wireframes/sitemaps delivered under very tight deadlines to a gestural interface for large scale touch screens (8 ft across!), to concept development & full UX design for online game, to detailed specification for enterprise intranet, to facilitating & researching proposition design for a bank.

Currently Lead UX in Consumer Onboarding value stream - focus on current accounts. The lab owns the end to end experience for any customer opening up an account (current account/savings/loans/credit card) online, in branch or on the phone. Team management / UX / Service / User Research / Product proposition development

London, United Kingdom

UX lead on responsive redesigns of www.halifax.co.uk & www.lloydsbank.com. Huge amounts of user research and responsive prototyping. Research for both discovery and post design usability.

Working in the Emerging Platforms / Advanced Technology division to take a concept through to reality.

Primarily responsible for the UX design of the Journey Planner element of the redesigned tfl.gov.uk. http://www.tfl.gov.uk/plan-a-journey/Redesigned for mobile & desktop, sketching concepts, axure interactive prototype & technical specification250 million annual visits. "75% of Londoners regularly use Transport For London's (TfL) journey planner, creating over 8 million unique visits a month and 250 million visits a year (as of 2013). ... The new journey planner, which replaces a site that had a customer satisfaction score of over 90%, has been more successful than we could of anticipated. Mobile use is up from 45% to over 80% and customer feedback has been resoundingly positive and the site works as planned across phones, tablets and desktops."Overall winner UX awards 2013

Startup idea for niche subscription business. Obtained Angel funding and created concept, product, packaging, website. Created minimum possible to test the idea, concluded it was interesting, but not viable.

Responsible for commercial/user facing side of web-product in Agile product development environment.Future roadmappingSpecification of stories/work to be doneInterface & Interation designStakeholder managementPrioritisation on commercial benefit

I was responsible for the commercial/user facing side of the web-product, setting digital direction for the future of the site. The primary challenge is the gathering and definition of a huge amount of requirements from competing stakeholders, with extremely limited and stretched design & build resources. These are then prioritised with the CEO, based on commercial return and approximate effort. I then design the behaviour, interface & interactions for these, curate them through to live deployment and monitor customer behaviour/reaction.We won the e-consultancy award for Innovation in E-commerce in 2009We’ve built the sector from nothing, and all other entrants have virtually cloned our site and process, except for unique elements like the Home Trial, which is unique in any sector, and one of a few online firsts at Glasses Direct. First commercial use of augmented reality. First wholesale customisation of all photography based on user journey (tinting lenses of entire range). -Giving strategic options to the senior management team, then executing on the given direction/option-Finding creative ways to do customer research with limited funds. -Requirements gathering & specification, interface & interaction design for new products within GD (currently under development)-Management of 3rd party multivariate testing agencies – since brought in house with self managed tool.-Full exposure to and embracement of the agile process. -MVT & A/B testing, QA of product, customer research (phone, 1-2-1 interviews, surveys etc), mental model of customer journey, heavy use of google analytics & coremetrics

Headed up the IA/UE team at twentysixlondon. Responsible for the IA/User Experience on Travelodge.co.uk: - Increased conversion by 30% on a website turning over £300 million. Project paid for itself within the first fortnight after launching.Game.co.uk: - Redesign of entire e-commerce site turning over £30 million /year. Moved from 18th to 2nd in a list of major highstreet websites usability.Royal Navy Website & Careers website: - Nominated for a BIMA in the Government and Information categoryRoyal Marines CareersWaitrose.com:- Interactive Media Council awards 2008; Winner, Best in class Food/Beverage category- BIMA Awards 2008; Shortlisted, Website - Content & Design Award- Revolution awards 2009; Shortlisted, Best website categotyNatwest.com

Cut my teeth learning the trade with some of the smartest people in the industry in what is now the agency behemoth LBi. Clients include: Intelligent Finance, BT Wholesale.com, B-2-B BT.com, NMRothschilds.com, FPDSavills.com

Msc (Cs), Computer Science

Activities and Societies: Winner of Course Presentation Prize

Ba (Hons), Politics, Philosophy & Economics, 1St Class

Completed whilst having full time job, plus 3 kids, including twins born during the course, whilst training for triathlons.

Bmus (Hons), Music