BackgroundI launched my career in the mid-1990s as a graphic designer with a passion for corporate identity and brand management, deploying systems for Corporate 1000 companies and few well-known golf courses along the way. As the world of communications expanded its reach into the digital realm, I developed products and managed teams that could leverage screen-based solutions to reach target audiences and garner desired reactions. After founding and selling Frogman Interactive, an interactive marketing agency that specialized in immersive experiences for senior living communities, I joined Tandem’s Leadership Team to enhance the delivery of creative marketing solutions. BeliefsAs a graphic designer, I believe all user experiences, both online and off, should be thoughtfully and elegantly executed to make the world a more beautiful place. As a brand champion, I believe messaging should be strategically developed to foster engagement and maintain audience relevance. As a tech-fanatic, I think these concepts should not be mutually exclusive.