David Caulton Email & Phone Number

Greater Seattle Area

Seattle, Washington

Stepped in as Leader of a $4.5M social venture that includes sales, marketing, manufacturing, and retail. Created a clear org structure, optimized channel strategy to grow financial results and social impact, invested deeply in marketing to grow the organization's size and impact.InterConnection Accomplishments in my first year: Grew topline revenue 30%+ while maintaining gross margin profitability in a shrinking PC market. Strengthened key partnerships, optimized channels to triple eBay sales, and launched a refurbishing software platform.Reworked leadership culture to empower managers that use local decision making vs. past top-down structure. Dramatic improvements can be seen on Glassdoor ratings improvement from 1.5 to 3.4 out of five stars.Dug deeply into financials to understand the business for the first time in its 20 year history. Created solid action plan for options to drive future growth of the business and mission impact.

Greater Seattle Area

Working board member, focused on business and financial questions and overall management of Interconnection.

Redmond, Wa

Created and led the team responsible for driving competitive, user, and industry information into Xbox and other entertainment product plans. Worked with senior leaders to keep the plan current with incoming competitive and market developments.Later led a global team of 9 experts in the US, Europe, and China. Gather competitive intelligence, generate predictions/implications/insights and drive them into company strategy and product plans. Work was subscribed to by over 4000 employees and team documents were accessed by over 3000 MAUs.

Driving competitive strategy and marketing for Microsoft's mobile business. Owning deep competitive analysis and strategy vs. RIM Blackberry, Apple, and Google Android. Provided field sales organizations with current and targeted data and materials on how to communicate and sell vs. the competition.

Led the team that drove product planning and management for Xbox and other Microsoft Entertainment efforts. Coordinated with multiple leaders and engineering teams to ensure the right products were built to suit customer needs in a way differentiated from the competition. Served as key resource on competitive and industry questions for the Microsoft leadership team.

Industry analyst and consumer strategist for Microsoft, particularly in digital media and Windows. Brought competitive and market insights to impact numerous products including Windows XP, Windows Media Player, Windows Movie Maker, and Windows Server.

Led Reviewer and Analyst relations for the Windows Digital Media Division. Represented Microsoft on Windows XP and Windows Media Reviewers tours for 2 years. Developed messaging and reviewer’s materials for 5 major product releases and coordinated 3 major reviewer’s workshops attended by over 50 industry journalists and analysts.

Microsoft Corporation Desktop Applications Division (PowerPoint, Word, Vizact, FrontPage, Publisher, PhotoDraw), 1998-2000. Led Usability in the Windows Digital Media Division (Windows Media Player, Encoder, Server, Movie Maker, 2000-2001