Coordenador De Growth E Crm
Current
Sep 2024 - Present
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Diego Cavalcanti Email & Phone Number
Growth and CRM Coordinator @ Bluma, Natura's hub for beauty and wellness services - Digital Marketing, SEO, Content Marketing, Inbound, E-mail, Ads, CRO, Mobile Marketing
at
Bluma
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Role
Growth and CRM Coordinator @ Bluma, Natura's hub for beauty and wellness services - Digital Marketing, SEO, Content Marketing, Inbound, E-mail, Ads, CRO, Mobile Marketing
Location
São Paulo, São Paulo, Brazil
Who is Diego Cavalcanti? Overview
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Diego Cavalcanti is listed as Growth and CRM Coordinator @ Bluma, Natura's hub for beauty and wellness services - Digital Marketing, SEO, Content Marketing, Inbound, E-mail, Ads, CRO, Mobile Marketing at Bluma, based in São Paulo, São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Diego Cavalcanti.
Diego Cavalcanti previously worked as Coordenador de Growth e CRM at Bluma and Coordenador de Growth at Singu. Diego Cavalcanti holds Executive Mba, Mba Em Liderança E Desenvolvimento De Pessoas from Faculdade Líbano.
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Bluma
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Profile bio
About Diego Cavalcanti
Since 2005 helping small, medium and big companies to grow and improve their business results focusing on marketing and the digital environment.Solid experience in Inbound Marketing, Content Marketing, Social Media, Paid Media (Google, Facebook, and LinkedIn Ads), E-mail Marketing, SEO, UI, UX, CRO, Digital Business strategy and planning, and Mobile Marketing.Speak Portuguese, English and Spanish. Have worked with people from various cultures, including the US, Spain, Argentina, Colombia, Mexico and Japan.
Listed skills include Microsoft Excel, Microsoft Windows, Web Design, Marketing, and 34 others.
Current workplace
Diego Cavalcanti's current company
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14 roles
Diego Cavalcanti work experience
A career timeline built from the work history available for this profile.
Coordenador De Growth
Responsável pela gestão da área de Growth na Singu. Algumas das atribuições macro da posição incluem o planejamento e gestão das ações e estratégias para crescimento do app e novos negócios (Mídia Paga com Meta, TikTok e Google; Mídia Programática; SEO/Conteúdo com o Blog da Singu em https://blog.singu.com.br; OOH), gestão de orçamento e relacionamento com.
Sep 2023 - Sep 2024
Content And Marketing Lead For Brasil (Latam)
Main responsible for user engagement strategies in the app, coordinating and implementing actions focused on users (including communications via social media, in-app, email, push notifications, and our Telegram channel), as well as budget management.Some results from this period:Lowest historical cost per active user.Increased optimization of requested.
Dec 2021 - Jul 2023
Growth Specialist
Responsible for the user acquisition area, focused on paid media (Google Ads and Facebook Ads) and ASO (App Store Optimization).Some results from this period:Lowest historical cost per user acquisition via Google Ads.
Jun 2021 - Dec 2021
Digital Marketing Specialist
At IBES, I was the responsible for the strategic and operational area of Digital Marketing, including SEO, CRO, Analytics, E-mail Marketing, Branding, and Paid Media.Among everything that was accomplished during this period, it is worth highlighting the brand renewal, redesign of the main Landing Pages, definition, monitoring, and presentation of metrics.
Jan 2020 - Feb 2021
Digital Coordinator
Responsible for the Marketing, Digital Product Development, Design, CX, and CS areas.Among some of the tasks performed, it is worth highlighting the setup of multistep and conditional integrations via Zapier to integrate Real Estate Portals (leads by email), HubSpot (CRM), Pushover (push notifications on mobile devices), Google Calendar, and RDstation.
Aug 2019 - Jan 2020
Digital Marketing Specialist
Responsible for the Digital Marketing department of the company, including strategic planning, implementation, and coordination of actions.Among some of the tasks performed, it is worth highlighting the development and application of audience and satisfaction surveys, customer journey mapping, process redesign focused on CRO (Conversion Rate Optimization).
Apr 2019 - Jul 2019
Founder And Digital Growth Consultant
Consultancy focused on developing cultures committed to generate consistent growth digital results through its own methodology that involves:Auditing, Market Analysis, Strategic Planning, Implementation, Training, and Results Analysis based on the most popular and current strategies of Digital Marketing, including Inbound Marketing, Content Marketing.
May 2018 - Mar 2019
Team Leader For Marketing And Product Development & Co-Founder
Doitforthefan.Com
As a Marketing and Product Development Leader, I was responsible for a wide range of activities, including strategic planning and implementation of marketing and digital marketing actions, as well as planning, experience, interface, and implementation of the company's developed services.
Jun 2016 - Jan 2018
Visual Communication Consultant
Lx-360 Consultoria E Assessoria Empresarial
At LX-360, I was in charge of the implementation and acted as a consulting arm in digital and design for companies looking to digitize or advertise their services through various channels (including physical/OOH channels).In addition to Art Direction, I was also responsible for creating assets for websites, visual identity, printed and digital promotional.
Jul 2013 - Sep 2015
Marketing Internship
Dual Store (E-Commerce)
Responsible for social media management, creating assets, customer service via chat, analyzing KPIs, and email marketing management.
Apr 2014 - Aug 2015
Ui Designer
— Desenvolvimento:- Desenvolvimento de UI (Adobe Photoshop)- Elaboração de identidade visual (Adobe Photoshop e Adobe Illustrator)* Entre os projetos de maior impacto e notoriedade, fui responsável pela criação da UI da segunda versão do Naruto Game, jogo de navegador com mais de 3 Trilhões de Pageviews e 2 milhões de cadastros ativos.
Mar 2010 - Feb 2014
Ui Designer
— Desenvolvimento:- Desenvolvimento de UI (Adobe Photoshop)- Elaboração de identidade visual (Adobe Photoshop e Adobe Illustrator)* Alguns números: Mais de 300 projetos desenvolvidos atendendo a 8 parceiros diferentes
Mar 2010 - Feb 2014
Freelancer (Iu Designer, Marketing Digital E Gestão De Conteúdo)
— Desenvolvimento:- Desenvolvimento de UI (Adobe Photoshop)- Elaboração de identidade visual (Adobe Photoshop e Adobe Illustrator)— Gestão de conteúdo:- Planejamento de pautas- Redação jornalistica e copywriting- Revisão de artigos- Criação de conteúdo para redes sociais— Marketing Digital:- Gestão de redes sociais: Planejamento, criação de peças (Adobe.
Apr 2004 - Feb 2014
3 education records
Diego Cavalcanti education
Executive Mba, Mba Em Liderança E Desenvolvimento De Pessoas
Mba, Marketing, Branding And Growth
Bachelor Of Business Administration (Bba), Administração De Empresas (B.B.A.), Faculdade Ruy Barbosa
FAQ
Frequently asked questions about Diego Cavalcanti
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What company does Diego Cavalcanti work for?
Diego Cavalcanti works for Bluma.
What is Diego Cavalcanti's role at Bluma?
Diego Cavalcanti is listed as Growth and CRM Coordinator @ Bluma, Natura's hub for beauty and wellness services - Digital Marketing, SEO, Content Marketing, Inbound, E-mail, Ads, CRO, Mobile Marketing at Bluma.
Where is Diego Cavalcanti based?
Diego Cavalcanti is based in São Paulo, São Paulo, Brazil while working with Bluma.
What companies has Diego Cavalcanti worked for?
Diego Cavalcanti has worked for Bluma, Singu, Gelt Brasil, Ibes - Brazilian Institute For Excelence In Healthcare, and Urbano Imóveis.
How can I contact Diego Cavalcanti?
You can use AeroLeads to view verified contact signals for Diego Cavalcanti at Bluma, including work email, phone, and LinkedIn data when available.
What schools did Diego Cavalcanti attend?
Diego Cavalcanti holds Executive Mba, Mba Em Liderança E Desenvolvimento De Pessoas from Faculdade Líbano.
What skills is Diego Cavalcanti known for?
Diego Cavalcanti is listed with skills including Microsoft Excel, Microsoft Windows, Web Design, Marketing, Microsoft Word, Microsoft Powerpoint, Adobe Photoshop, and Desenvolvimento De Sites.
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