Responsável pela gestão da área de Growth na Singu. Algumas das atribuições macro da posição incluem o planejamento e gestão das ações e estratégias para crescimento do app e novos negócios (Mídia Paga com Meta, TikTok e Google; Mídia Programática; SEO/Conteúdo com o Blog da Singu em https://blog.singu.com.br; OOH), gestão de orçamento e relacionamento com agências.

Main responsible for user engagement strategies in the app, coordinating and implementing actions focused on users (including communications via social media, in-app, email, push notifications, and our Telegram channel), as well as budget management.Some results from this period:Lowest historical cost per active user.Increased optimization of requested money transfers vs active users.Higher conversion rate for products from partner brands.During my time as… Show more Main responsible for user engagement strategies in the app, coordinating and implementing actions focused on users (including communications via social media, in-app, email, push notifications, and our Telegram channel), as well as budget management.Some results from this period:Lowest historical cost per active user.Increased optimization of requested money transfers vs active users.Higher conversion rate for products from partner brands.During my time as Content Lead, we were also featured in a gamification article by Estadão in 2022, highlighting the relationship between gamification and customer loyalty. Show less

Responsible for the user acquisition area, focused on paid media (Google Ads and Facebook Ads) and ASO (App Store Optimization).Some results from this period:Lowest historical cost per user acquisition via Google Ads.

At IBES, I was the responsible for the strategic and operational area of Digital Marketing, including SEO, CRO, Analytics, E-mail Marketing, Branding, and Paid Media.Among everything that was accomplished during this period, it is worth highlighting the brand renewal, redesign of the main Landing Pages, definition, monitoring, and presentation of metrics (KPIs/Analytics), as well as planning and management of campaigns for courses and events.Some results from this… Show more At IBES, I was the responsible for the strategic and operational area of Digital Marketing, including SEO, CRO, Analytics, E-mail Marketing, Branding, and Paid Media.Among everything that was accomplished during this period, it is worth highlighting the brand renewal, redesign of the main Landing Pages, definition, monitoring, and presentation of metrics (KPIs/Analytics), as well as planning and management of campaigns for courses and events.Some results from this period:I was a member of the IBES Innovation Committee.I planned and managed the Black Friday 2020 campaign, generating superior results compared to previous years, even during the pandemic.Management of course campaigns that achieved multiple 6-digit figures within 7 days.Marketing management of a new product called "COVID-FREE seal and certificate."Positioning of lesser-known products on the first page of Google. Show less

Responsible for the Marketing, Digital Product Development, Design, CX, and CS areas.Among some of the tasks performed, it is worth highlighting the setup of multistep and conditional integrations via Zapier to integrate Real Estate Portals (leads by email), HubSpot (CRM), Pushover (push notifications on mobile devices), Google Calendar, and RDstation (nurturing), planning and execution of Inbound Marketing strategy, setup of marketing automation flows and lead scoring for nurturing via… Show more Responsible for the Marketing, Digital Product Development, Design, CX, and CS areas.Among some of the tasks performed, it is worth highlighting the setup of multistep and conditional integrations via Zapier to integrate Real Estate Portals (leads by email), HubSpot (CRM), Pushover (push notifications on mobile devices), Google Calendar, and RDstation (nurturing), planning and execution of Inbound Marketing strategy, setup of marketing automation flows and lead scoring for nurturing via RDstation, and the creation of the blogdoproprietario.com.br (planning, writing, on-page and technical SEO, and management of the WordPress platform). Show less

Responsible for the Digital Marketing department of the company, including strategic planning, implementation, and coordination of actions.Among some of the tasks performed, it is worth highlighting the development and application of audience and satisfaction surveys, customer journey mapping, process redesign focused on CRO (Conversion Rate Optimization), study and implementation of CRM with Zapier integrations, development of the new website and blog optimized for conversion (CRO) and… Show more Responsible for the Digital Marketing department of the company, including strategic planning, implementation, and coordination of actions.Among some of the tasks performed, it is worth highlighting the development and application of audience and satisfaction surveys, customer journey mapping, process redesign focused on CRO (Conversion Rate Optimization), study and implementation of CRM with Zapier integrations, development of the new website and blog optimized for conversion (CRO) and SEO, creation of a chatbot for optimizing customer service on Facebook (the company's main web customer service channel) via Manychat, selection and management of freelancers to support the Content Marketing strategy, installation, configuration, and management of Google Tag Manager (Analytics, Facebook Pixel for Remarketing and Conversion, Google AdWords Remarketing Tag), and Google Search Console, development of landing pages, and creation of rich materials (e-books, surveys).Some results from this period:263% growth in leads.58% growth in paying audience for the company's offered trainings.Reduction in Facebook response time (main lead generation customer service channel) from over 48 hours to 1 hour. Additionally, an increase in response rate from less than 60% to 93%.Reduction in the first response time to qualified sales leads (SQLs) from over 24 hours to less than 15 minutes. Show less

Consultancy focused on developing cultures committed to generate consistent growth digital results through its own methodology that involves:Auditing, Market Analysis, Strategic Planning, Implementation, Training, and Results Analysis based on the most popular and current strategies of Digital Marketing, including Inbound Marketing, Content Marketing, Influencer Marketing, SEO (on-page and technical), SMM (Facebook, Twitter, LinkedIn, Instagram, and Pinterest), Email Marketing, PPC… Show more Consultancy focused on developing cultures committed to generate consistent growth digital results through its own methodology that involves:Auditing, Market Analysis, Strategic Planning, Implementation, Training, and Results Analysis based on the most popular and current strategies of Digital Marketing, including Inbound Marketing, Content Marketing, Influencer Marketing, SEO (on-page and technical), SMM (Facebook, Twitter, LinkedIn, Instagram, and Pinterest), Email Marketing, PPC (Google Adwords, Facebook Ads, and LinkedIn Ads). Show less

As a Marketing and Product Development Leader, I was responsible for a wide range of activities, including strategic planning and implementation of marketing and digital marketing actions, as well as planning, experience, interface, and implementation of the company's developed services.

At LX-360, I was in charge of the implementation and acted as a consulting arm in digital and design for companies looking to digitize or advertise their services through various channels (including physical/OOH channels).In addition to Art Direction, I was also responsible for creating assets for websites, visual identity, printed and digital promotional materials, and video editing.

Responsible for social media management, creating assets, customer service via chat, analyzing KPIs, and email marketing management.

— Desenvolvimento:- Desenvolvimento de UI (Adobe Photoshop)- Elaboração de identidade visual (Adobe Photoshop e Adobe Illustrator)* Entre os projetos de maior impacto e notoriedade, fui responsável pela criação da UI da segunda versão do Naruto Game, jogo de navegador com mais de 3 Trilhões de Pageviews e 2 milhões de cadastros ativos.

— Desenvolvimento:- Desenvolvimento de UI (Adobe Photoshop)- Elaboração de identidade visual (Adobe Photoshop e Adobe Illustrator)* Alguns números: Mais de 300 projetos desenvolvidos atendendo a 8 parceiros diferentes

— Desenvolvimento:- Desenvolvimento de UI (Adobe Photoshop)- Elaboração de identidade visual (Adobe Photoshop e Adobe Illustrator)— Gestão de conteúdo:- Planejamento de pautas- Redação jornalistica e copywriting- Revisão de artigos- Criação de conteúdo para redes sociais— Marketing Digital:- Gestão de redes sociais: Planejamento, criação de peças (Adobe Photoshop) e análise de KPIs- Gestão de e-mail marketing: Planejamento, criação de peças (Adobe… Show more — Desenvolvimento:- Desenvolvimento de UI (Adobe Photoshop)- Elaboração de identidade visual (Adobe Photoshop e Adobe Illustrator)— Gestão de conteúdo:- Planejamento de pautas- Redação jornalistica e copywriting- Revisão de artigos- Criação de conteúdo para redes sociais— Marketing Digital:- Gestão de redes sociais: Planejamento, criação de peças (Adobe Photoshop) e análise de KPIs- Gestão de e-mail marketing: Planejamento, criação de peças (Adobe Photoshop), disparo (Mail Chimp e Hubspot) e análise de KPIs*Alguns números: Mais de 80 projetos desenvolvidos entre projetos pessoais e 60 clientes diferentes. Show less