Daniel A. Caviedes, M.S. Email & Phone Number

Miami, Florida, United States

• Manage global market expansion for a CPG portfolio of 800+ SKUs and 20+ brands, including: Activia, Dannon, Danimals, Follow Your Heart, Good Brand, Happy Family, Horizon Organic, International Delight, Land O' Lakes.
• Build and nurture international business relationships
• On track to deliver >5% NS growth 2024 vs. 2023 YOY
• Selling, negotiating, and closing for manufacturer, distributor, and retailer joint value
• Spearhead cross-functional solutions with internal finance, legal, marketing, quality, regulatory, category, and supply-chain stakeholders
• Budget management, marketing funding, and trade rate allowance mediation

Miami, Florida, United States

• Manage business relationships, expansion, and growth in Asia-Pacific, Caribbean, and the Middle East
• Delivered +9% NS growth 2022 vs. 2021 and +21% NS growth 2023 vs. 2022 YOY
• Selling, negotiating, and closing for manufacturer, distributor, and retailer joint value
• Spearhead cross-functional solutions with internal finance, legal, marketing, quality, regulatory, category, and supply-chain stakeholders
• Budget management, marketing funding, and trade rate allowance mediation
• Data driven sales planning and execution based on P&L metrics, forecasting, product freshness, value chain, competitive landscape, and category analysis

Miami, Florida, United States

• Manage new business relationships in Asia-Pacific and the Middle East
• Delivered +17% NS growth 2021 vs. 2020 YOY
• Research, pursue, and harvest new business leads in the global CPG industry
• Data driven sales planning based on P&L metrics, forecasting, product freshness, supply chain, value chain, competitive landscape, and category analysis

Miami/Fort Lauderdale Area

• Data driven sales planning based on P&L metrics, forecasting, product freshness, supply chain, value chain, competitive landscape, and category analysis
• Conduct export country and regulatory registration process for new product launch and product refresh addendums

Miami/Fort Lauderdale Area

• Control and continuously improve manufacturing measurement metrics and reporting systems in order to track production, cycle times, equipment depreciation, and labor efficiencies
• Manage outsourced vendor accounts in order to meet operational objectives, project budgets, timelines, and contract compliance. Monitor vendor performance and assess ongoing ability to meet quality and delivery.
• Identify and drive Continuous Improvement projects in order to decrease over-processing, over-production, and over-spending—while improving campus-wide GMPs, ISOs, quality, safety, and efficiency standards
• Strategic Communications Lead for Thermo Fisher’s WIN chapter, an internal organization focused on corporate culture development, associate engagement growth, professional advancement, and community outreach.

Miami/Fort Lauderdale Area

• Control operational budget, production dashboards, and cell culture media manufacturing metrics
• Manage supplier accounts while executing the purchasing and procurement of services and materials for the BD Miami site
• Master Data Owner for campus operations related to product routings, material master transactions, purchase requisitions, production transactions, SAP document creation, revision, and validation

Miami/Fort Lauderdale Area

• Research, pursue, and harvest new business leads for brand development in the healthcare and pharmaceutical space
• Deliver bottom line growth and build new partnerships through strategic communication and effective negotiation and tailoring of proposals to meet brand objectives, expectations, and budgets
• Increased territory’s overall sales by +67% during tenure
• Manage P&L and spearhead brand name development, non-proprietary name development, corporate identity, and visual design development projects
• Collaborate with global operations teams to deliver high quality, on-time projects. Tracked 98% on-time project delivery rates during tenure

Miami/Fort Lauderdale Area

• Create and manage online marketing campaigns in order to effectively drive brand awareness, costumer engagement, and traffic to social media pages
• Design/develop various marketing tools, including communication vehicles and stationary systems
• Update/maintain company sales reports, stock reports, and marketing databases

Miami/Fort Lauderdale Area

• Sell incremental quantities for display of force-out orders and obtain maximum support for promoted product
• Develop proper relations with department/store and management personnel within territory to be viewed as retail partner vs. retail supplier.
• Merchandise Nestlé products to obtain schematic compliance and/or best practices
• Identify, plan, and execute on sales opportunities to increase store volume.

Master’S Degree, Global Strategic Communications

Bachelor'S Degree, International Business (Magna Cum Laude)

Certificate: Marketing Accounting & Financial Analysis Certificate: Latin American & Caribbean Studies