Diego Franco Email and Phone Number
Design lover and fulltime apprentice.My purpose is building digital products that add value to all actors in a system: Users, clients, social and business stakeholders, also ecosystems and communities.My background lies on industrial and product design with digital emphasis, but my focus is leading strategies that takes the most from people and technology to solve problems and take opportunities through human centered design. (We are all humans, clients, workers, buyers, stakeholders)My process starts from setting business and product goals and understanding buyer/user needs through user research. I’m able to catalyze the needed resources to validate hypothesis, create and iterate wireframes/prototypes at all level of fidelity, then handoff the right documentation and follow up with development team to take high quality, desirable and viable digital products. My toolkit is a mix between human science approach, collaborative and participative design, entrepreneurship and startups, agile frameworks and team developement.Specialities: UX Strategy, UX Research, UX Design.
Peacegeeks
View- Website:
- peacegeeks.org
- Employees:
- 29
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Product DesignerPeacegeeks Nov 2023 - PresentKitchener, Ontario, CanadaIn the mission to create digital tools to support greater connection, peace and safety for people who have been displaced and newcomers to Canada -
Design Consultant And Workshop FacilitatorDeep Drivers Aug 2023 - PresentKitchener, Ontario, CanadaStrategic consultant for digital business and products from design field.Workshop designer and facilitator. -
Web DesignerKitchener Clean Aug 2023 - Jul 2024Kitchener, Ontario, Canada- Website audit and redesign- Content Strategy- In-page SEO - Marketing Tactics -
Ux & Product DesignerMercado Libre Jun 2021 - May 2023Mercado Libre is the largest company and marketplace on LATAM, working for democratize commerce and payments.Responsabilities-Co-creation for user research hand-in-hand with the team in charge. - Opportunity and problem framing from user research analysis.- Scoping, technical delimitation and roadmap of new features-Concept for solutions and iterations-Execution of low and high fidelity wireframes and prototypes-Detailed documentation for handoff and follow up- QA for design and technical aspects of solutionsSelected projects- Redesign & iteration for e-commerce sitebuilder - Strategy & design for e-commerce template system - Design for custom e-mail marketing automations feature- Design for self-service client database management feature- Lego Serious Play workshop for corporate culture strengthen inside the team -
Ux & Product DesignerAnheuser-Busch Inbev Dec 2019 - May 2021Bogotá D.C., ColombiaAB-InBev is the largest beer company in the world, I worked for improve engagement as in employees as in clients.Responsabilities- Problem Opportunity & Framing from stakeholders input- Definition and strategic planning the user research for different projects.- Executing research planning composed by tools and methods like interviews, surveys, workshops, usability testing, data gathering and analysis.- Pitching discovery and insights to key stakeholders and inner clients.- Participation and tactical support in SCRUM ceremonies.- Catalysis of findings, insights, opportunities and problems framed, stakeholders perspective and business goals in product concepts.- Definition of information architecture, user flows, task flows and features for products.- Creation of wireframes and prototypes in different levels of fidelity and validation goals. - Handoff visual and technical documentation to development team, follow up and support in implementation process.Selected Projects- Delivery and on-site platform design, for ABI restaurant clients, to adapt on governments regulations through covid-19 quarantine- Inner platform design to manage employee experience: Benefits, culture, compensation- Inner platform design for organization management and personnel administration- Platform design to manage corporate-syndical processes
Diego Franco Skills
Diego Franco Education Details
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Design And Applied Arts -
Movilidad Académica, Intercambio.
Frequently Asked Questions about Diego Franco
What company does Diego Franco work for?
Diego Franco works for Peacegeeks
What is Diego Franco's role at the current company?
Diego Franco's current role is Product Strategist & Designer | UX Research, Workshop designer and facilitator | Co-creation advocate.
What schools did Diego Franco attend?
Diego Franco attended Universidad Nacional De Colombia, Universidad De Buenos Aires.
What skills is Diego Franco known for?
Diego Franco has skills like Pensamiento Creativo, Creative Entrepreneurship, Liderazgo.
Who are Diego Franco's colleagues?
Diego Franco's colleagues are Andrew Burrows-Johnson, Eslam Suliman, Yongjia (Tank) Sun, Kimiya Missaghi, Magdi Rizkallah, Yao M., John Jensen.
Not the Diego Franco you were looking for?
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Diego Franco
Nanaimo, Bc -
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Diego Franco
Financial Advisor At Business Planners Financial Ltd.Greater Vancouver Metropolitan Area
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