Diego Franco

Diego Franco Email and Phone Number

Product Strategist & Designer | UX Research, Workshop designer and facilitator | Co-creation advocate @ PeaceGeeks
canada
Diego Franco's Location
Kitchener, Ontario, Canada, Canada
About Diego Franco

Design lover and fulltime apprentice.My purpose is building digital products that add value to all actors in a system: Users, clients, social and business stakeholders, also ecosystems and communities.My background lies on industrial and product design with digital emphasis, but my focus is leading strategies that takes the most from people and technology to solve problems and take opportunities through human centered design. (We are all humans, clients, workers, buyers, stakeholders)My process starts from setting business and product goals and understanding buyer/user needs through user research. I’m able to catalyze the needed resources to validate hypothesis, create and iterate wireframes/prototypes at all level of fidelity, then handoff the right documentation and follow up with development team to take high quality, desirable and viable digital products. My toolkit is a mix between human science approach, collaborative and participative design, entrepreneurship and startups, agile frameworks and team developement.Specialities: UX Strategy, UX Research, UX Design.

Diego Franco's Current Company Details
PeaceGeeks

Peacegeeks

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Product Strategist & Designer | UX Research, Workshop designer and facilitator | Co-creation advocate
canada
Website:
peacegeeks.org
Employees:
29
Diego Franco Work Experience Details
  • Peacegeeks
    Product Designer
    Peacegeeks Nov 2023 - Present
    Kitchener, Ontario, Canada
    In the mission to create digital tools to support greater connection, peace and safety for people who have been displaced and newcomers to Canada
  • Deep Drivers
    Design Consultant And Workshop Facilitator
    Deep Drivers Aug 2023 - Present
    Kitchener, Ontario, Canada
    Strategic consultant for digital business and products from design field.Workshop designer and facilitator.
  • Kitchener Clean
    Web Designer
    Kitchener Clean Aug 2023 - Jul 2024
    Kitchener, Ontario, Canada
    - Website audit and redesign- Content Strategy- In-page SEO - Marketing Tactics
  • Mercado Libre
    Ux & Product Designer
    Mercado Libre Jun 2021 - May 2023
    Mercado Libre is the largest company and marketplace on LATAM, working for democratize commerce and payments.Responsabilities-Co-creation for user research hand-in-hand with the team in charge. - Opportunity and problem framing from user research analysis.- Scoping, technical delimitation and roadmap of new features-Concept for solutions and iterations-Execution of low and high fidelity wireframes and prototypes-Detailed documentation for handoff and follow up- QA for design and technical aspects of solutionsSelected projects- Redesign & iteration for e-commerce sitebuilder - Strategy & design for e-commerce template system - Design for custom e-mail marketing automations feature- Design for self-service client database management feature- Lego Serious Play workshop for corporate culture strengthen inside the team
  • Anheuser-Busch Inbev
    Ux & Product Designer
    Anheuser-Busch Inbev Dec 2019 - May 2021
    Bogotá D.C., Colombia
    AB-InBev is the largest beer company in the world, I worked for improve engagement as in employees as in clients.Responsabilities- Problem Opportunity & Framing from stakeholders input- Definition and strategic planning the user research for different projects.- Executing research planning composed by tools and methods like interviews, surveys, workshops, usability testing, data gathering and analysis.- Pitching discovery and insights to key stakeholders and inner clients.- Participation and tactical support in SCRUM ceremonies.- Catalysis of findings, insights, opportunities and problems framed, stakeholders perspective and business goals in product concepts.- Definition of information architecture, user flows, task flows and features for products.- Creation of wireframes and prototypes in different levels of fidelity and validation goals. - Handoff visual and technical documentation to development team, follow up and support in implementation process.Selected Projects- Delivery and on-site platform design, for ABI restaurant clients, to adapt on governments regulations through covid-19 quarantine- Inner platform design to manage employee experience: Benefits, culture, compensation- Inner platform design for organization management and personnel administration- Platform design to manage corporate-syndical processes

Diego Franco Skills

Pensamiento Creativo Creative Entrepreneurship Liderazgo

Diego Franco Education Details

Frequently Asked Questions about Diego Franco

What company does Diego Franco work for?

Diego Franco works for Peacegeeks

What is Diego Franco's role at the current company?

Diego Franco's current role is Product Strategist & Designer | UX Research, Workshop designer and facilitator | Co-creation advocate.

What schools did Diego Franco attend?

Diego Franco attended Universidad Nacional De Colombia, Universidad De Buenos Aires.

What skills is Diego Franco known for?

Diego Franco has skills like Pensamiento Creativo, Creative Entrepreneurship, Liderazgo.

Who are Diego Franco's colleagues?

Diego Franco's colleagues are Andrew Burrows-Johnson, Eslam Suliman, Yongjia (Tank) Sun, Kimiya Missaghi, Magdi Rizkallah, Yao M., John Jensen.

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