Diego Franco Email & Phone Number

Kitchener, Ontario, Canada

In the mission to create digital tools to support greater connection, peace and safety for people who have been displaced and newcomers to Canada

Kitchener, Ontario, Canada

Strategic consultant for digital business and products from design field.Workshop designer and facilitator.

Kitchener, Ontario, Canada

- Website audit and redesign- Content Strategy- In-page SEO - Marketing Tactics

Mercado Libre is the largest company and marketplace on LATAM, working for democratize commerce and payments.Responsabilities-Co-creation for user research hand-in-hand with the team in charge. - Opportunity and problem framing from user research analysis.- Scoping, technical delimitation and roadmap of new features-Concept for solutions and iterations-Execution of low and high fidelity wireframes and prototypes-Detailed documentation for handoff and follow up- QA for design and technical aspects of solutionsSelected projects- Redesign & iteration for e-commerce sitebuilder - Strategy & design for e-commerce template system - Design for custom e-mail marketing automations feature- Design for self-service client database management feature- Lego Serious Play workshop for corporate culture strengthen inside the team

Bogotá D.C., Colombia

AB-InBev is the largest beer company in the world, I worked for improve engagement as in employees as in clients.Responsabilities- Problem Opportunity & Framing from stakeholders input- Definition and strategic planning the user research for different projects.- Executing research planning composed by tools and methods like interviews, surveys, workshops, usability testing, data gathering and analysis.- Pitching discovery and insights to key stakeholders and inner clients.- Participation and tactical support in SCRUM ceremonies.- Catalysis of findings, insights, opportunities and problems framed, stakeholders perspective and business goals in product concepts.- Definition of information architecture, user flows, task flows and features for products.- Creation of wireframes and prototypes in different levels of fidelity and validation goals. - Handoff visual and technical documentation to development team, follow up and support in implementation process.Selected Projects- Delivery and on-site platform design, for ABI restaurant clients, to adapt on governments regulations through covid-19 quarantine- Inner platform design to manage employee experience: Benefits, culture, compensation- Inner platform design for organization management and personnel administration- Platform design to manage corporate-syndical processes

Diseñador Industrial, Design And Applied Arts

Industrial And Product Design, Movilidad Académica, Intercambio.

Movilidad académica, con énfasis en gestión de proyectos, gestión empresarial y mercadotecnia.