Dan Hoyt Email & Phone Number

Los Angeles, California, United States

Los Angeles

• Responsible for marketing and user research studies across gaming and digital media, including playtesting, end-to-end player segmentation development, press conference dial testing/optimization, concept testing, and A&U tracking• Utilize a variety of methodologies and tools across quantitative and qualitative methodologies, including clustering analysis, MaxDiff, dial testing, IDIs, focus groups, ethnographies, and digital communities• Oversee major syndicated entertainment and technology tracker covering gaming, film & tv, streaming, VR, and emerging technology attitudes and usage; generate quarterly general population market sizing report and biannual full report• Moderate focus groups of teen, young adult, and adult gamers

Los Angeles

• Designed and oversaw marketing research studies for top video game, entertainment, and technology companies, including market leaders in gaming, livestreaming, and VR/AR platforms• Served as key point of contact between clients & project/operations teams; understood client business needs and communicated them internally while distilling quantitative and/or qualitative research findings for clients in a stakeholder-friendly way• Key clients included Oculus, Twitch, Disney, and Apple

Los Angeles

Wrote B2C & B2B research surveys, managed fieldwork, and developed research reports for top video game, entertainment, and technology clients; delivered actionable, executive-ready consumer insights

Los Angeles

• Generated leads for start-up business development outreach across multiple live entertainment verticals, including gaming, esports, music festivals, and conferences• Conducted research into prospective gaming clients with a focus on streaming, user engagement, marketing, and analytics needs• Supported expansion into new verticals including education and faith• Contributed to the development of promotional materials including demo sites and sales copy

Culver City

• Collaborated on market research studies for clients across gaming, film, and television, including brand studies, creative testing, product tracking, positioning, and market segmentation• Supported project management for ongoing research projects • Drafted custom research questionnaires for major AAA, games-as-a-service, and mobile free-to-play gaming clients• Wrote weekly film marketing campaign management summaries• Conducted data reporting, analysis, and quality control

Los Angeles

• Supported production of the scripted "Voyage to the Stars” podcast (https://www.earwolf.com/show/voyage-to-the-stars/)• Researched brand positioning, casting, and distribution for the podcast• Served as in-studio support during podcast VO sessions

Los Angeles

• Contributed to research, strategy, budgeting, and project management for ongoing creative branding and editorial projects across gaming, tech, sports, and media• Assisted in research for and development of a fan-first rebrand strategy for a major entertainment property• Facilitated communication with and between Troika’s creative team, strategists, upper management, and clients, as well as other stakeholders• Ensured that creative talent (designers, animators, motion graphics artists, video editors, and others) were unobstructed in their workflow• Supported recruiting and talent resourcing efforts

Pittsburgh

• Raised funds for major national and international nonprofit organizations, including Doctors Without Borders, American Civil Liberties Union, and the Humane Society of the United States

Pittsburgh

• Covered daily local entertainment events including concerts, live theater, movie releases, visual arts, festivals, sports, and more• Aided start-up promotional efforts for the website, including social media marketing

Pittsburgh

Master Of Entertainment Industry Management, Arts, Entertainment, And Media Management, Highest Distinction (4.0 Gpa)

Activities and Societies: • Recipient of the 2019 Heinz College Student Leadership Award • 2017-2019 Student Representative • Internship.

Bachelor Of Arts, Philosophy & Nonfiction Writing (Double Major)