In my role as Head of Content at Altered State Productions, I am responsible for spearheading a diverse range of content marketing initiatives. My expertise in SEO strategies plays a pivotal role in enhancing our online presence and driving engagement. I actively engage in collaborative efforts with external partners, ensuring our content strategies align with our shared objectives and yield mutually beneficial results.A significant part of my responsibility involves supporting our advertising campaigns, where I contribute to both the creative process and the analytical aspects to maximize impact. Additionally, I play a crucial role in our email marketing strategies, where I focus on crafting compelling narratives and targeted messages that resonate with our audience and drive conversions.In this director-level position, I continually strive to stay ahead of industry trends and adapt our content strategy to the evolving digital landscape. My goal is to ensure that Altered State Productions remains at the forefront of innovative content creation, delivering exceptional value to our clients and stakeholders.

Strategic Communication Planning: Develop and execute a comprehensive communications strategy aligned with the organization's mission, vision, and goals. Public Relations and Media Relations: Manage the organization's interactions with the media, including press releases, media inquiries, and interviews. Build and maintain relationships with journalists and media outlets to ensure accurate and positive coverage of the organization.Crisis Communication Management: Prepare and implement crisis communication plans to address any potential negative publicity or emergencies that may arise. The CCO acts as the spokesperson during crises, providing transparent and timely information to stakeholders.Brand Management: Oversee the organization's brand identity and ensure consistent messaging across all communication materials and platforms. Internal Communications: Facilitate effective communication within the organization, ensuring that employees are informed about important updates, initiatives, and developments. Stakeholder Engagement: Engage with various stakeholders, such as donors, volunteers, community partners, and government agencies. Develop strategies to build and maintain positive relationships with these groups.Digital and Social Media Management: Supervise the organization's digital and social media presence. Utilize these platforms to promote the organization's activities, engage with the audience, and respond to inquiries or comments.Government and Public Affairs: Monitor and engage with government policies and regulations that may impact the organization's operations or the causes it supports. Advocate for relevant public policy issues that align with the organization's mission.Measurement and Analysis: Implement metrics and analytics to measure the effectiveness of communication strategies. Budget Management: Manage the communications department's budget and allocate resources efficiently to support various communication initiatives.

Worked as a freelance writer providing sales copy primarily pertaining to content marketing. Experienced in writing sales copy, blogs, articles, guides, emails, SMS, social posts, and web copy.Provided social media strategy and management, including posting schedules, content development and scheduling, and campaign performance monitoring.Marketing campaign consultation and work back planning.

Provide classroom instruction and/or support in various school districts as well as a temporary pandemic learning center.Classroom management.One-on-one support.

Managed a small, agile team of marketing professionals. Organized and implemented marketing campaigns in line with company goals. Directly supported CMO and acted as liaison between CMO and in-house marketing team. Designed and implemented SOP for campaign assessment, including defining KPIs before launch to support company goals. Defined and standardized company SOP for creative workflow and evaluation.Acted as point of contact and collaborator with internal departments and external partners, including Public Relations.Built content marketing program - lead writers, scheduled distribution calendar, set guidelines for style per channel, reviewed for SEO.Provided guidance and support for internal teams, including Organic Social Media, Paid Ads, Brand, CRM, Partnerships, and Creative.

Student support services including counseling and advising on financial aid, student accounts, records and registration.Professional communications.

Provide counseling and advising in regard to financial aid, records and registration, student accounts, enrollment, admissions, scheduling, and program requirements.