David Cushman Email & Phone Number

Los Angeles, Ca, Us

New York, New York, Us

Lead Warner Music Group’s gaming and immersive media strategy, pioneering initiatives that leverage data, cultural insights, and strategic partnerships to expand music’s influence within the virtual landscape and unlock new revenue streams.Direct the go-to-market strategy, brand marketing, campaign development, and creative execution for WMG's portfolio of games and virtual experiences.Identify and capitalize on new strategic development partnerships within an ever-evolving digital media ecosystem to create new revenue streams and marketing opportunities for the label and our recording artists, maintaining awareness of emerging trends in the Web3, Metaverse, AR, VR, and gaming industries.Manage complex co-development projects from sourcing partners and targets to negotiating deal terms. Leverage analytical skills to develop success metrics and project KPIs, ensuring the successful realization of projects on-time, within scope and budget.Partnered with Grammy-winning artist Don Toliver to create the industry’s first “music video game” in Fortnite Creative (Hardstone: Biker Wars), a groundbreaking, interactive music experience that generated over $1M in earned media, delivered 23M+ social engagements, captured 45% of Fortnite’s Twitch viewership at launch, and increased artist interest by 30% leading up to the release of his #1 album debut.Delivered Roblox’s #1 music activation through a 10-day Charli XCX “brat” takeover of top game Dress to Impress, which set engagement records and generated 200M+ social media views alongside press coverage from IGN, Billboard, The New York Times, and more.Spearheaded the launch and live operations of Roblox’s first label-owned experience, Harmony Hills RP, engaging over 13M visitors within the game’s first 10 months. Forged a strategic partnership with the NFL to host Roblox’s first virtual Super Bowl concert, attracting 5.7M visits during SBLVII weekend and generating $750K in sponsorship revenue.

Irvine, Ca, Us

Led collaborative cross-functional marketing and creative teams responsible for developed and executed global marketing strategies for the Overwatch franchise.Spearheaded the go-to-market strategy for the launch of Overwatch 2, attracting over 35 million players in the first month while successfully transitioning the franchise to an always-on live service business model.Partnered with the Digital Marketing lead and our social agency to develop and execute the franchise’s first cross-channel social strategy, engaging our community of 50+ million players across key digital platforms. This effort resulted in the successful launch of Overwatch's official TikTok channel, which accumulated 500k+ followers in the first 60 days.Spearheaded a strategic partnership with Amazon and The Trevor Project to host a $250,000 Twitch Rivals charity tournament in support of LGBTQ youth mental health and suicide prevention during Pride Month.

Santa Monica, California, Us

Lead an amazing team and creative agency leaders in the development and execution of global marketing strategies and creative campaigns for Call of Duty: Warzone, Black Ops:Cold War, and Modern Warfare; helping drive $3 billion+ in gross revenue since Q1 2020.A champion of first-of, insights-driven marketing tactics and campaigns; leading a cross-functional team of marketing and studio leaders to develop and deploy non-traditional, social-led marketing campaigns and partnerships that have generated over $32 million in earned media value and increased key brand health metrics with critical Gen Z and Millennial gaming audiences.Partner with media team leads to plan and execute against $75 million+ annual media spend supporting franchise growth, retention, and monetization goals.Develop, deploy, track, and optimize creative assets and campaigns resulting in increased performance metrics across owned and paid marketing channels.Key thought leader, working alongside cross-department leaders and C-suite executives to developshort and long range franchise plans for Call of Duty.

Santa Monica, California, Us

Responsible for the strategic development, production, and deployment of multi-channel global brand campaigns for Call of Duty: Infinite Warfare, Call of Duty: WWII, and Call of Duty: Black Ops 4.Collaborated with cross-functional leadership team in the creative planning and execution of several high impact, consumer facing experiential activations, including E3, Call of Duty XP 2016, Comic-Con, and Complexcon.Led marketing teams supporting all Call of Duty consumer products, brand partnerships, and collaborations.

Santa Monica, California, Us

Managed creative production of major marketing assets and initiatives supporting the launch and post-launch season of content for Call of Duty: Advanced Warfare, resulting in record-setting franchise awareness and purchase intent.Leveraged emerging platforms and technologies to engage players in new ways, including the COD AlexaSkill, a Zombies-themed VR rollercoaster, and the franchise's first Comic-Con activation which generated over 55 million earned impressions and over 200k pre-orders of Call of Duty: Black Ops 3 in the week following the event.Led creative marketing efforts in support of Carl’s Jr “Ultimate Care Package” in-store partnership program, unlocking over $10 million in additional broadcast media to support the launch of Call of Duty: Black Ops 3.Pioneered the company’s annual Call of Duty: Endowment collector’s dog tag fundraising program, which has raised over $1 million to help fight veteran unemployment to date and placing more than 2,000 veterans in high quality, stable careers following their service.

Santa Monica, California, Us

Drove production of the franchise’s first influencer marketing partnership with FPS Russia, a cryptic first look at the near-future world of Call of Duty: Black Ops 2.Managed development, deployment, and promotion of the ‘Call of Duty: Black Ops 2’ Action FX App (Apple’s2012 “App of the Year” runner-up), helping to evolve Call of Duty’s marketing approach through application of innovative and disruptive media platforms.Led creative marketing for the inaugural Call of Duty Championship eSports tournament, responsible for all visual branding, promotional materials, in-event signage, merchandise, player jerseys, championship trophy and the league's iconic championship ring, which have become a staple of the franchise's signature eSports event each year.Unlocked global marketing potential by providing unprecedented level of global marketing support at critical international press and consumer events such as Gamescom, standardizing the way we collaborate with key international marketing teams to develop and deploy work on a global scale.

New York, Ny, Us

• Worked with clients and spearhead the creative development, production and activation of PlayStation’s acclaimed ‘To Gamer’ video series, a 20-episode online campaign initiative saluting real PS gamers with awe-inspiring gaming stories -- generated +700k unique views in less than 60 days.• Collaborated with agency planners and Sony marketing and sales teams to develop a marketing strategy around the launch of PlayStation’s new, ground-breaking portable gaming device, the PS Vita.• Currently working with agency producers and vendors in the production on all broadcast and online marketing support for Vita’s upcoming pre-launch & launch initiatives.

New York, Ny, Us

• Worked closely with clients, vendors and internal departments to facilitate the creative development and production of nationally- televised commercials, in-store POS, added value opportunities, and direct mail pieces.• Worked with clients and account planners to formulate project briefs, ranging from in-store promotional sweepstakes to re-branding initiatives.• Oversaw CiCi’s ‘Pizza Perks’ email club, which included facilitating the creative development and digital production of bi-monthly national email blasts, providing customer service to Franchisees electing to supplement national blasts with localized email programs and submitting data analysis reports to the client in an effort to provide assistance with the planning of future marketing initiatives.• Responsible for monitoring annual budget, approving monthly billing statements and maintaining records of job estimates.

New York, Ny, Us

• Assisted in the production of radio and television commercials to support seasonal sales events and program initiatives throughout the year.• Oversaw the production and shipment of in-dealership sales event and program initiative POS, campaign-themed premiums, out-of-home billboards (vinyl and digital), print advertisements, Tier 3 direct marketing assets and customizable email templates.• Oversaw the production and shipment of corporate sponsorship POS and auto show support materials.• Managed the launch and continual maintenance of VW’s online dealer marketing portal (Ad Lab).• Collaborated with the Experiential Marketing and Digital Production departments in the implementation of online event kit rentals and customizable event kit purchases through VW’s Ad Lab.• Responsible for the transition of VW’s entire kit fulfillment and warehousing business; including the construction of VW’s dealer Brand Store.

New York, Ny, Us

• Worked closely with clients in the conceptualization and execution of out-of-home advertising campaigns. • Managed the production of direct mailers, POS, corporate newsletters, in-store promotions, premiums, gift cards, company videos, store maps and all branded, grand opening and anniversary advertising (General Market/Hispanic).• Oversaw the production of radio commercials; including fresh&easy’s NPR-acclaimed customer interview campaign.• Managed the production and facilitated the delivery of in-store and out-of-home promotional and program materials for all corporate philanthropic programs.