Deja Darrington, Mba Email & Phone Number

San Francisco, California, US

At Iterable, I lead initiatives that surface customer advocates, highlight peer-driven content, and amplify the voice of the customer. I collaborate with sales, customer success, and product teams to align and execute customer marketing strategies, including ABM-focused initiatives. I manage our reference program to fuel pipeline growth and support key.

Claremont, CA, US

• Enhanced the graduate student journey by leading content strategies and developing high-impact content pieces for events, webinars, social media, emails, newsletters, and marketing communications.
• Established process to identify storytelling opportunities, university services, and graduate student resources for content development and promotion.
• Improved event marketing strategy for 5 academic programs through targeted and unified messaging across multiple marketing channels. Achieved a 15% increase in attendees for our fall annual lecture in 2021.
• Managed email marketing campaigns consistently achieving a 10%-15% open rate. Received a 24% open rate for our spring alumni newsletter 2021.
• Launched and grew a social media community on Instagram. Achieved a 10.58% engagement rate for 400+ followers in 2021.
• Generated social media marketing strategies to increase community engagement across SAH’s 3 social media platforms.

Riverside, CA, US

• Revamped logistics and communications as project lead for Highlander Day of Service, resulting in a 67% increase in volunteers and a 42% increase in service projects.
• Leveraged alumni data reports to tailor alumni communications for quarterly alumni network regional events and programs.
• Collaborated with University Communications in writing alumni-focused content for email, e-newsletters, social media, and web advertisements.
• Effectively sourced and identified alumni prospects for events and donor relations.
• Played a key role in events logistics and communications to help raise over $300 million for UCR’s first fundraising campaign, “Living the Promise: The Campaign for UC Riverside.”

Redlands, CA, US

• Processed ​customer​ ​orders​ including order processing, delivery schedule, invoicing, and post-delivery support using SAP CRM system.
• Updated customer account information databases in SAP and Salesforce.
• Tracked licenses, maintenance, and entitlements for each customer.

Redlands, CA, US

• Organized and prepared event expense spreadsheets, food & beverage menus, and other reports using Events internal database and Microsoft Excel
• Used financial analysis to look at data and see where costs can be reduced to meet budget.
• Prepared final reports for Director of Catering at the San Diego Convention Center to complete Banquet Event Orders.
• Converted past Banquet Event Orders and Checks into spreadsheets for future event analysis and budgets.
• Coordinated the day-to-day On-Site events (Briefings, Meetings, Forums, Workshops, Trainings, External events i.e.), ensuring that room set up, equipment needs, catering, service standards, and all other logistical.
• Updated and maintained on-site event summaries, and the on-site events calendar using an events internal database and Microsoft Excel.

Master Of Business Administration, Marketing

Bachelor'S Degree, Business Administration, Marketing

Business Administration And Management, General