Daniel Dirico Email & Phone Number

Natick, Ma, Us

Boston, Massachusetts, Us

• Ensure effective ongoing operations of Digital portfolio, including monitoring, resourcing, problem resolution and enhancement management from prioritization through deployment• Technical Program management of high profile Digital transformations,including architecture, vendor management, custom development, product evaluation,integration with new and existing systems• Establish and drive the systems and technology architectures across the Marketingsystems/Digital portfolio, enabling future digital platform expansion• Deliver technical solutions in a matrix environment, partnering with stakeholders,users, project team members and external vendors across multiple worldwide locationsto produce innovative solutions with predictable deliverables.• Manage internal Marketing IT team members (developers, project leaders, architects)• Own a set of IT services (primarily focused on serving the Marketing community),managing and measuring the effectiveness of those services• Ensure program and projects are met on time, within budget, with a strong focus onoperational efficiency post implementation.• Create concise and clear technical plans and documentation, based on analysis ofbusiness and systems requirements.• Work with other IT groups (Infrastructure, DBAs, Desktop Support, Security, etc.) toensure optimal setup, operability, scalability and support of digital related applications.

Boston, Massachusetts, Us

- Responsible for planning, managing and delivering solutions catered to the needs of the Global Marketing department. - Solution provider, partnering with stakeholders, users, project team members and external vendors across multiple worldwide locations to produce innovative solutions with predictable deliverables.- Technical ownership for Global Marketing systems and related systems, including project management of new initiatives, and management of application support.

- Project manager of e-commerce, acquisition marketing sponsored projects generating multi-million dollar revenues- Responsible for leading highly talented and highly technical, multiple cross-functional teams from project inception through project delivery- Skilled in digital marketing and e-commerce initiatives, including campaign automation and management, lead generation, analytics, content management, SEO, SEM, and display advertising- Directly managing software development project teams, both onsite as well as globally distributed teams in Europe- Utilizing Kanban, Scrum, and agile project methodologies through the development lifecycle- Driving project requirements, SOWs, scope, risks, budget, status updates, and backlogs

Putnam Investments, Boston, MA- Web channel analysis and analytics- Marketing and Business Intelligence- Online marketing strategy- Marketing automation integration

Web strategy and analysis, Online marketing campaign development, Digital media production, Web design and development services.

Zurich, Zurich, Ch

Selected highlights:• Project leader of complex Web site re-architecture and redesign (eftours.com) managing, directing and steering multiple, cross-functional project teams based in several countries. Project was delivered ahead of schedule and resulted in a year over year 50% increase in overall visitor traffic, a 65% increase in online self-service transactions and received praise from unsolicited customer feedback for improved usability.• Business architect and project leader of Web lead generation overhaul resulting in an immediate 70% increase in Web leads capture and a 400% increase in Web lead page construction with no required increase in web development or design staff.• Founded, negotiated and implemented the first corporate projects portfolio system spanning six multinational companies that successfully aligned IT, Web marketing, and Sales for improved resource management, ROI, budget analysis, reporting, and overall IT project transparency for executive management.• Researched and managed the implementation of the first customer-facing company blog, created the first internal social media dashboard, and led the overhaul of the U.S. based HR careers site (eftours.com/careers) boosting brand awareness, social media responsiveness, and a direct increase in prospective job applicants.• Devised and implemented numerous Web analytics (Google Analytics, Coremetrics) strategies to measure campaign effectiveness, online application funnels, conversion tracking, and visitor profiles and demographics to maximize Web channel sales results.

Boston, Ma, Us

Selected highlights:• Provided lead business analysis to consolidate multiple problem tracking tools (spanning several Fidelity Investments companies) into one unified tool for the monitoring and management of critical systems incidents resulting in increased efficiency and response rate of incidents and saving thousands of dollars in labor and error costs.• Co-developed and authored team information and resources intranet Web site used by Fidelity eBusiness group.• Received senior management award for research and analysis that contributed to lowering the systems incident queue by 20% in two weeks.• Indirectly managed 3 systems analysts, monitoring workload and delegating tasks accordingly.• Granted high-security access and entrusted with confidential client data (Multi-billion dollar clients) including company-wide, internal Fidelity employee data (HR, personal, financial) while conducting IT systems analysis and problem solving.

Boston, Ma, Us

Selected highlights:• On-call Incident Manager and Tech Lead for the Crisis Assessment Team (CAT) for critical Web application incidents.• Facilitated weekly incidents triage meetings (Ireland, U.S. staff) and prepared reports for senior management.• Authored business documents detailing future planned enhancements of Web applications functionality for both business staff and end-users.• Charter member of newly created team of analysts. Worked directly with senior management to define key team processes and operational strategies of this new team structure.

Boston, Ma, Us

Selected highlights:• Provided analysis, tracking and resolution for customer-reported Web incidents.• Conducted on-site presentations to prospective clients concerning www.401k.com, our technical support capabilities, and other Internet topics.• Created trend reports and forecasts based on historical tracking data of support related incidents.

Bs, Environmental Sciences, Biology, Pre-Med

Education record