Driving brand awareness and growth for North America's largest seaplane airline, and the world’s first commercial airline testing an electric aircraft.• Marketing Campaigns: execute multi-channel campaigns with brand partners, travel & tourism sector, and government to promote Harbour Air. Activations include the CFL (2024 Grey Cup), EVO Car Share, BC Cancer Foundation, Destination Vancouver, YVR & YYJ airports, Fairmont & Westin hotels, and more• PR: manage media relations, press release writing & distribution, award submissions, fact sheets and monitoring of coverage and competitors. Grew media database by 87% to effectively reach journalists & aviation bloggers, increasing earned media mentions by 108% and SOV by 187% vs. prior year• Email Marketing: design & send weekly promotional emails and newsletters, achieving 48-53% open rates and 4% CTR via copywriting, list segmentation and A/B testing. Drove a 24% increase in gross airline ticket sales in one month via targeted seat sale campaigns• Website Management: enhance corporate Wordpress website with new content, pages, news and promotions, contributing to 87% new user traffic growth vs. 2023• Advertising: execute media buying & ad copywriting for print (newspapers, magazines), digital (Meta, Google, Spotify), and OOH (transit shelters, billboards, signage). • Collateral Development: work with agencies & designers to develop digital and print ads, brochures, roll up banners, rack cards, promo videos etc., and project manage materials production• Internal Communications: keep staff informed via campaign memos, executive updates, event recaps, and moderation of virtual town halls (Microsoft Teams)• Events: manage sponsorship, speakers & logistics for 15+ events annuallyTools: Constant Contact, Wordpress, Cision, PR Newswire, Canva, Simpleview (DAM), Bitly, Google Analytics, Youtube, Trello, Asana, SharePoint, Skykit, OneDrive, Microsoft Teams, PowerPoint, Outlook, Word, Excel

Freelance marketing, research, content and lead generation services for local and international clients, including:• InStage.io | Toronto, ONDeveloped marketing plan, customer press release and corporate collateral (brochure, presentation deck) for a generative-AI EdTech company. Identified target markets & buyers, conducted SWOT analysis, provided funnel & KPI recommendations, and developed a budget and 6-month multi-channel marketing calendar.• IDmelon.com | Vancouver, BCGuided IT firm’s market entry strategy via go-to-market plan creation, positioning, KPIs, and channel tactics. Developed 3 buyer personas, identified 50+ target verticals, and 350+ accounts for outbound lead generation campaigns. Additionally, defined a content library and 20+ marketing assets (blog, content, SEO, social, PR, webinars, ebooks) for inbound marketing campaigns.• NomuPay.com | Dublin, IrelandEnhanced global payment company's market intelligence by identifying, researching and segmenting 300+ target accounts for ABM and outbound lead generation campaigns. Deliverables provided sales teams with key insights on target verticals, products, use cases, competitors, partnership opportunities, and contacts.

Provided strategic insights into key verticals, competitors, and lead generation opportunities for two new PayPal divisions. Drove strategic initiatives with product, customer success & enterprise sales teams, and contributed product marketing research to help expand PayPal's position worldwide.• Generated targeting data on 36 countries for global PR campaign & microsite, resulting in 100+ media placements and 400+ enterprise sales leads, including eBay and Rakuten• Built new product marketing SharePoint intranet site, facilitating internal communications & empowering teams via news, collateral, and a product knowledge base• Launched a North America client engagement program that connected two key PayPal divisions with customers and increased product feedback 72%• Launched a new competitive intelligence program that generated strategic insights for product, sales and leadership teams. Produced 18 competitor decks, battle cards and hosted webinars to educate divisions on market threats & opportunities• Developed positioning and messaging for 16 product marketing assets (presentations, brochures, user guides, ebook) to support sales enablement• Launched a new $2.68T GMV vertical by researching, sizing & segmenting 700+ companies worldwide, resulting in target account lists for global sales and account-based marketing campaigns across North America, Europe & Asia-PacificTools: Salesforce.com, SharePoint, JIRA, Seismic, Statista, Confluence, Miro, Trello, Monday, Asana, Slack, Teams, Excel, Word, PowerPoint

Established and managed a 3-person B2B outbound leadgen team, generating a $1.2 million ARR leads pipeline via sales prospecting, targeted outbound email & phone campaigns, and business development across 30+ verticals & trade shows. Successfully contributed to growth and revenue until PayPal's acquisition of Hyperwallet for $400M USD in Q4 2018.• Reached target buyers at scale by developing vertical-specific ideal customer profiles (ICP), buyer personas, messaging, custom marketing materials, and target account + contact lists• Developed outbound playbook + sequences, and executed 1:1 email outreach campaigns to 150+ accounts/month, successfully achieving 43% response and 25% lead conversion rates, on average • Progressed leads through the sales funnel by booking calls, nurturing/qualifying prospects, conducting product demos, developing proposals, converting leads, and facilitating account executive lead passes• Ensured clean Salesforce CRM data hygiene, accurate record keeping and weekly team reporting on leads pipeline health, KPIs and revenue metrics• Increased team's outreach velocity 47% by implementing market intelligence and sales automation tools (Yesware, Hunter.io, ZoomInfo, LinkedIn Sales Navigator, Lead Genius, Chili Piper)• Hiring - defined position criteria, evaluated resumes, interviewed applicants, onboarded & mentored new hiresTools: Salesforce.com, Yesware, Hunter.io, ZoomInfo, LinkedIn Sales Navigator, Lead Genius, Chili Piper, Crunchbase, Dealroom, CB Insights, Statista, Hoovers, BuiltWith, Slack, PowerPoint, Word, Excel, Outlook

Established Hyperwallet as #1 payout solution provider in multiple industries via B2B demand generation, content marketing & ABM strategies and campaigns. Grew team to 4 FTEs and project managed agencies, translators, vendors and bank relationships. Provided global marketing support for sales teams, product launches, customer onboarding, and consumers.• Developed buyer journeys for new target industries and leveraged paid, earned & owned media to increase cross-funnel brand awareness and lead conversion by 26% in new international markets• Successfully launched Fortune 500 clients and partnerships (including Western Union Business Solutions and MoneyGram), and accelerated onboarding and solution adoption by 42% via co-branded marketing programs • Won Hyperwallet 5 payment industry awards (2012-2016) via proposal writing, PR and media relations, increasing brand awareness & sales lift by 64%• Executed 8+ global trade shows annually. Managed booth designs, sponsorship, collateral, swag, shipping and vendor logistics, and email outreach to drive sales leads pre/post events• Collaborated with executives to develop thought leadership webinars, and worked with marketing operations to implement Marketo for marketing automation, lead scoring & email nurture drips• Oversaw growth strategies for 4 social media accounts, resulting in a 108% increase in total followers• Managed global Visa & Mastercard prepaid card portfolio + bank relationships, ensuring successful client card designs, card manufacturing timelines, and card delivery to 2.5M consumers worldwide• Coordinated team marketing projects, advertising, agency & translation calendars, roadmaps and deliverablesTools: Adobe Creative Suite, Photoshop, Illustrator, InDesign, Google Analytics, Adwords, LinkedIn & Facebook Ads, Hootsuite, Kompyte, GoTo Webinar, Mailchimp, Vertical Response, Smartsheet, Trello, Basecamp, Salesforce.com, JIRA, Youtube, Twitter, Reddit, Cision, PowerPoint, Word, Excel, Outlook

Led foundational marketing for a fast-growing B2B SaaS FinTech company, reporting to the Founder & CEO. Grew brand awareness, lead generation, and customer acquisition across North America through strategic marketing, communications and PR campaigns.• Developed annual marketing plans, budgets, and key messages to enable corporate brand strategy and internal/external communications• Executed customer and partner launch marketing for EnStream (Rogers, Telus, Bell), MCAP (Canada's largest independent mortgage broker), and 200+ credit unions, achieving a 38% increase in service usage and revenue• Created all marketing collateral (brochures, case studies, ads, presentations, web copy, press releases) and executed print, DM, PPC, display & retargeting campaigns to drive brand awareness and leads• Launched new Canada-Philippines consumer payment app, achieving 25% MoM sign-up growth via Facebook & Google Ads, media relations, events and consumer referral program• Built & optimized corporate website and landing pages, resulting in a 67% increase in organic traffic within six months via keyword research, SEO, blogging and link building, and press release distribution• Secured regular media coverage in top publications and trade journals including The Globe & Mail, Vancouver Sun, Retail Dive, PYMNTS.com and Finextra, increasing brand visibility by 33%• Established analyst relations with market research firms including IDC, Mercator, Juniper Research and CB Insights, generating positive ongoing industry coverage• Developed monthly email newsletters to nurture and engage sales prospects and clients, utilizing A/B testing to optimize opens and CTRTools: Adobe Creative Suite, Photoshop, Illustrator, InDesign, Wordpress, HTML/CSS, Dreamweaver, Google Analytics, Google Webmaster Tools, Google Adwords, LinkedIn & Facebook Ads, Hootsuite, Mailchimp, Vertical Response, Business Wire, Salesforce.com, Smartsheet, Twitter, Youtube, PowerPoint, Word, Excel, Outlook

Provided SEO consulting and project management for 30+ digital marketing agency clients, including HSBC Bank and Hamilton Insurance Group (Co-Operators Insurance).• Consulted with clients to understand their SEO & web traffic goals, content requirements, timelines and budget• Produced SEO project briefs outlining key deliverables, and managed client relationships through white-glove customer service• Project managed and executed website audits, keyword research, sitemap re-architecture, on/off page SEO, content & URL optimization, and meta tag updates to successfully implement SEO strategies• Coordinated technical changes with remote web development team in Europe to meet client launch deadlines

Provided freelance marketing & creative services to 20+ local businesses - branding, graphic design, websites, print, SEO, writing, voiceovers. Managed sales, negotiations, projects, timelines & delivery. Clients included: - Jurgen Gothe (CBC Radio) - "Up Your Glass!" theatre shows - branding, website, SEO, brochure, ads- TriPixel Video Productions - Seaspan employee training video voiceovers- Pacific Gold Entertainment - graphic design, website, SEO for new movie & video game- Somnambulist Imagery Inc - graphic design, website, ecommerce for film company - IDRS.com - website, content, SEO for direct mail company- Kuculi Digital Marketing - trailer voiceover for children's animation DVD series- Post Modern Productions - website, poster, sponsorship package for laser light theatre show- Right Credit Solution - website, content, SEO for debt settlement business- Mix Media Productions - graphic design, website, SEO for music recording studio- V&G Entertainment - graphic design, website, SEO for live music agency- Garay Music - graphic design, website, SEO, business cards for music studio- Zulo Productions - graphic design, website, SEO, business cards for IVR company- Rich Classic - website, content, SEO for high-end watch brand- FindYourKicks - graphic design and online banner ads for footwear e-commerce site

Contracted by Canada's largest credit union to provide daily website updates and content management (FX rates, banner ads, news, events, announcements), coordinate a large-scale website rebrand and redesign project, and execute consumer digital marketing campaigns that contributed to credit union growth.Key accomplishments:• Led 3-month promotional email and website display ad campaign that drove increased member engagement by 34% and deposit activity by 46%, achieved via CRM database segmentation, email and banner ad A/B testing, and the deployment of personalized offers• Project managed internal teams and external agencies for redesign of 1000+ page Vancity.com site, ensuring successful QA & deployment of new site assets in alignment with overall credit union brand strategy

Established key business relationships with local and global brands, secured $30K in corporate sponsorship, managed SMA's marketing partnerships, and coordinated keynote events.Key accomplishments:• Successfully raised $30,000 in corporate sponsorship via outbound business development to industry organizations and SMA alumni• Led event marketing for Marketers' Night, the SMA's 16th annual keynote and networking event, driving a 44% increase in attendance vs. prior year. Built and advertised event website; secured venue, corporate sponsorship and 3 keynote speakers; and managed event vendors, logistics, invites and email communications• Managed SMA's partnerships with the BCIT Marketing Association (BCITMA) to cross-promote marketing education, events and association programs• Built and managed SMA's new website and distributed monthly email newsletters, ensuring donors were informed of the Association's latest news, events and fundraising opportunities

Executed copywriting and marketing projects for Blast Radius, a leading digital marketing agency for global brands including Starbucks, Nike, Microsoft, Bacardi, Nokia, BMW, and NIVEA.• Created on-brand content for client campaigns, including copywriting and boilerplate development for ads, websites, emails, newsletters and landing pages• Rapidly re-branded hundreds of Corel XMetaL product documents required for launch of agency's new website, delivered within a tight one-week timeframe• Developed a new marketing intranet site using Dreamweaver, HTML and CSS. Defined site's information architecture, page layouts and navigation UI, sourced imagery, and published content• Developed proposals and submitted agency to industry directories and awards to raise corporate profile• Conducted industry research & summary reports on 3 key verticals to inform agency corporate strategy • Managed print vendors to ensure rapid collateral production timelines were met (brochures, ads, posters)

Created and taught public courses on Internet technologies for local citizens, managed Port Moody Public Library website, developed web and newsletter content, and conducted event photography and videography.• Developed and taught public courses about the Internet, Windows basics, file management, websites & web design, email, and online security, and provided 1:1 training sessions to citizens on these topics• Wrote 6 articles for monthly library newsletter and updated city's public library website with new graphics, pages, events and content on a bi-weekly basis• Developed new CD-ROM information kiosks to aid patrons in accessing library resources• Conducted online surveys and polls to collect citizen feedback about city and library services• Captured photography and videography of public events, producing digital assets for multiple departments

Provided internal communications, content development and website management for St. Paul’s Hospital's iCAPTURE Center, a multi-million dollar heart & lung research facility.• Developed content and published weekly iCAPTURE website updates including new pages, photos, news, navigation, and events• Conducted journalism by interviewing staff to develop feature researcher profiles, writing 12 articles covering scientific topics and department news, and publishing content in monthly hospital newsletter• Coordinated new intranet site development by building information architecture and page layout templates, liasing with staff to collect documents and multimedia, and converting all content into HTML-friendly formats• Assisted with offline marketing initiatives, photography and graphic design for internal communication boards

Provided communications support, media monitoring and website content management for two Government of Canada agencies within the Yukon division of Indigenous and Northern Affairs.• Conducted media scans, media monitoring, and industry research to assemble a communications media itinerary for Robert Nault, Minister of Indigenous Affairs• Prepared press clippings, briefs, and press quotes on the Alaska pipeline debate and regional issues to ensure Minister was well-informed for public discussions• Developed, deployed and maintained official government website content for Yukon's Forest Fire Management and Mineral Resources agencies, publishing updates on environmental projects, news, alerts, events, and photos• Through meetings and ongoing coordination with departments, re-designed intranet UX and administered site for Government of Yukon employees• Working with limited graphical elements and strict brand standards, created posters for National Aboriginal Day and Public Service Week, and assisted with setup and teardown of events

Provided retail sales and customer service for Eddie Bauer, a global clothing and fashion retailer.• Exceeded daily sales targets via positive customer interactions and effective retail experience management• Provided product recommendations and drove shopper purchase decisions to conversion• Managed product inventory, retail displays, and in-store marketing to optimize merchandise visibility• Maintained precise financial transactions, secure cash handling, and revenue accountability