Dean Schultz Email & Phone Number

'Been there, done that' as a marketing researcher and consultant for more than 30 years, I have extensive senior-level management experience in both corporate and supplier positions. Skilled in all types of quantitative and qualitative research, I am a hands-on practitioner who has successfully addressed a wide range of strategic and tactical marketing issues with custom research solutions. Having consulted with companies in dozens of industries, I am one of the country's leading experts in automotive and utility marketing research. My clients have included Fortune 500 corporations, industry and professional associations, non-profit organizations, advertising agencies, and public relations firms. Areas of particular expertise include corporate/brand image and positioning, new product development, customer satisfaction and loyalty, long-term strategy identification, marketing programs development / evaluation, and advertising and communications.In addition to being an insightful research consultant and strategic thinker, I am also a talented focus group moderator and depth interviewer.Currently, I am a Research Manager at Southern California Edison, as well as Senior Research Consultant with Decision Research Strategies. I have taught marketing research and marketing communications courses at the University of California-Irvine and California State University-Fullerton.On the supplier side, I was Senior Vice President with Data Development Corporation (now Radius Global) and also managed client service offices for leading research firms such as Elrick & Lavidge, NOP Research, and Wirthlin Worldwide.Prior to that, I spent 13 years as a research manager and senior analyst at Ford Motor Company -- and was the principal research consultant for many of Ford’s most successful vehicle programs.I hold an MBA degree with emphasis in marketing and marketing research from Brigham Young University’s Marriott School of Management.

Listed skills include Market Research, Marketing Research, Strategy, Segmentation, and 46 others.