Provided leadership and growth to UROK Learning Institute. During my tenure at UROK Learning Institute the organization went from 75K in annual contracts to a multi million dollar company with over 150 employee, providing services to over 2,000 students in the Los Angeles area.

Oversaw quantitative projects that utilize technology-based field methodologies that involve internet data collection or extensive data analysis. Served as a liaison between vendors and clients to insure that study objectives were clearly understood and research integrity and quality was maintained. Presented results to clients and assisted in finalizing client deliverable. Provided expert knowledge in the creation or automation of data processing departments through direct management of data providers or internal staff.

Directed all aspects of market research studies from initial project proposal and study design through analysis and reporting. Maintained client accounts ranging from $20K-$1M annually. This position required dynamic interaction with clients and superior interpersonal and communication skills as well as extensive technical and research knowledge. Provided rapid intervention management and problem solving. Researched new techniques and technologies in order to maintain a high level of production and competitiveness. Primary areas of research included broadcast/cable media, internet multimedia, software user interfaces, and product branding.

Managed all corporate accounts and national studies. Evaluated and coordinated projects with all outside vendors. Reviewed project specifications for validity and functionality. Functioned as senior director for projects related to the 1996 Olympic Games at Atlanta. Provided analysis for hew product market viability. Evaluated software and technological advances to improve productivity. Trained staff on analysis and reporting procedures. Set up and maintained internal and external client databases.

Managed data development department including writing of final reports, the generation of presentations, and delivery of results to clients. Performed all multivariate analyses including segmentation, conjoint, and market simulations analysis. Trained data collection and data entry personnel on new hardware and software packages including CATI System, and SPSS Statistical Analysis software. Applied skills to produce reports that had bottom-line impact in the computer and telecommunications markets (3Com, Kodak, Microsoft, and Sprint)