Senior Content Strategist
Current• Develop and implement content strategies that align with business objectives and target audience needs• Lead a team of content creators, providing guidance, feedback, and mentorship to ensure high-quality content production• Collaborate with cross-functional teams and third-party services• Oversee the editorial calendar, managing the timely delivery of content across multiple platforms• Utilize SEO best practices to enhance content visibility and improve search engine rankings• Measure and analyze content performance using analytics tools• Manage content budgets, ensuring efficient allocation of resources• Create engaging, high-quality content tailored to various stages of the customer journey• Develop and maintain content guidelines and style guides to ensure brand consistency across all channels• Report on content creation process to senior management