Responsible for the continued maintenance and improvement of website functionality, content and performance across UK, EU and US sites; including implementation of marketing strategy. Writing informative, engaging and SEO friendly product copy and page content for Alpkit and Sonder. Use of Google Analytics and SEO tools to monitor page and product performance and improve search rankings. Production of digital marketing content for web, email and socials including graphic design elements and web… Show more Responsible for the continued maintenance and improvement of website functionality, content and performance across UK, EU and US sites; including implementation of marketing strategy. Writing informative, engaging and SEO friendly product copy and page content for Alpkit and Sonder. Use of Google Analytics and SEO tools to monitor page and product performance and improve search rankings. Production of digital marketing content for web, email and socials including graphic design elements and web page design. Use of navigation design, filter attribution etc. to streamline user experience and increase conversion rate. Show less

A seasonal role overseeing the operation of the busy holiday-park shop (£10,000+ daily turnover); and the accompanying warehouse. Managing incoming deliveries and the distribution of supplies to 10 other food and drink outlets across two sites. Responsible for 15+ staff members plus driving and overseeing the use of a forklift, RTV, and 2 vans to move stock efficiently between locations.

Providing excellent customer service, offering expertise and advice to customers across the footwear, packs and climbing departments. Regularly given freedom to re-merchandise these areas based on marketing directives, seasonal demand, and stock levels.

Projects focused on visual factory management and in-process quality control. I redesigned batch progress boards increasing part traceability through the production line. This made it quicker and easier to identify manufacturing bottlenecks and reduced time required for technician debriefs.