Deandrea Anderson Email & Phone Number

Toronto, On, Ca

Canada

Toronto, Ontario, Canada

Product development manager for SiriusXM digital and streaming services.

Toronto, Canada Area

Currently responsible for managing and driving the SiriusXM online streaming service. - Manage product lifecycle including product positioning, data analysis and product messaging for sales and marketing. - Facilitate updates in the respective app stores (iTunes, Google Play and Windows) in conjunction with the mobile product managers. - Identify consumer trends and anticipate consumer needs and translate those into solutions and supporting processes.- Plan, organize, control product forecasts and development activities including product marketing.- Collaborate with business partners to identify, develop and implement process and operations efficiencies/improvements related to product, supply chain, IT and programming. Includes managing vendor and developer relationships.- Support agile system development life cycle (SDLC) through user stories, sprint updates and epics.

Toronto, Canada Area

Evaluate and manage digital product performance/statistical reports and competitive results for the canoe.ca portal, along with the various Quebecor Media online publications. Work closely with digital operations, sales to ensure digital solutions meet the competitive environment.- Assist in optimization and performance analysis of digital advertising campaigns on multiple media platforms- Leverage multi-channel opportunities on digital platforms for revenue generation

Toronto, Canada Area

National Product Manager responsible for improving usage and the overall customer experience of all connected television and digital products. Responsible for the strategy, maintenance and management of the digital self-serve & on-demand native platforms (includes games, sports, news and premium movies) reaching over 1.5 million users. Producer of all business/technical requirements and communication briefs supporting internal and external audiences. - Managed the integrated customer marketing experience online (Bell.ca, Bell TV Online, GameGalaxy.tv) and offline (television). Provided product landing content with key words for search implementation - Tracked and monitored product trends, KPIs and service performance metrics on a daily basis- Integrated international marketing tactics for the interactive game portfolio using social media platforms and dynamic key word search- Promoted and integrated video content on native portals (Familiar with third party APIs, SDKs and DRM access related issues on mobile vehicles). - Maintained relationships with cross-functional teams and 3rd party development teams while managing ongoing product maintenance and product development

Toronto, Canada Area

Responsible for all aspects of product marketing; online marketing updates, product briefs and ongoing content operations for the interactive and digital subscription products. Managed business development roadmap, enhanced marketing statistics, online promotions for bell.ca, and the interactive and self-serve products for games and channel subscriptions.- Directed and managed the interactive content for the Bell.ca product pages. Delivered all promotional content and copy as they relate to iTV products and services- Evaluated performance & competitive results via Omniture & WebTrends - Stimulated and increased interactive usage through enhanced advertisements and contesting, digital direct email marketing, newsletters, contributing to a 75% increase in product subscriptions - Mitigated technical issues through QA, content optimization & software incremental updates/deployments. Facilitated beta software program deployments, browser UAT testing for application updates

Toronto, Canada Area

Dialog Collective PublicationGuided the sales and placements of all online and offline advertisements through key word placement and search word optimization. - Maintained and supported the distribution of media/sales kits and advertising communications internally and externally

Toronto, Canada Area

Provided communication and administrative support for the executive team (archived project materials and statistics)

Whistler, British Columbia

Supported the project team by managing spa staff and vendors for special events & services (managed budget project timelines and sales inventories)

Toronto, Canada Area

Scheduled, executed and maintained all advertising tools for integrated campaigns directed by Ogilvy One and Ogilvy & Mather.- Developed and maintained the operational component of the media communications plan - Assisted the Managing Director in the areas of proposal development, research, project management, program implementation (Familiar with the importance of effectively executing task accordingly to client and estimate specifications)

Business Admin Marketing Management, Marketing, Ecommerce, New Media Managment

Direct Entry Program for OAD George Brown grads.

Social Network Analysis

Online interactions from real-world data that focuses on a range of tactics including, identifying network nodes, and tracing information.

Honours Marketing - Business Admin, Interactive Advertising And New Media Loyalty