Deanna Johnson Email & Phone Number

St. Louis, Mo, Us

Responsible for both internal communications and public relations totrade and business media.

St. Louis, Mo, Us

St. Louis, Mo, Us

Emerson designs and manufacturers Rosemount transmitters, analyzers, and detectors for the process industry. My focus is to execute the Emerson and Rosemount signature brand globally to drive business results that strengthen corporate identity and achieve our strategic objectives. Specialties: • Directs timely execution of major brand transition across products, marketing collateral, facilities, internal teams and acquisitions to drive brand consistency globally. • Partners on corporate initiatives to develop, align and drive further corporate branding standards. • Supports communications projects such as advertising, collateral development, public relations, social media, digital media, trade and STEM events.• Leads public relations and social media program that promote our brand portfolio, people and expertise and generates an increase in customer awareness, engagement and retention awareness.• Develops and builds teams both locally and remotely

* Implemented a strategic marketing plan to drive preference for wireless technologies and expertise* Spearheaded substantial public relations program to take market share through trade articles.* Developed an internal communications plan and resource portal to engage and support sales

* Developed and project managed the marketing communications program with oil and gas and refining industry teams by leveraging global sales teams and business units to create compelling messaging strategies and marketing collateral for specific global and regional markets. * Coordinated a successful marketing plan for the HART Communication Foundation by collaborating with supplier member companies to launch WirelessHART products globally.

• Implemented transition in corporate identity across all exhibit properties and events globally. • Developed brand identity standards for trade events and exhibit properties. • Managed over $2M capital assets and an annual events budget of $1.75M.• Oversaw 120+ global trade events annually (20 international and 100+ regional portable). • Negotiated national vendor contracts to save thousands annually and simplify processes.• Supervised direct reports and coordinated peers across sixteen divisions to create events.• Awarded Exhibit & Events Manager 2001 by Exhibitor Magazine

• Managed and maintained a database of 18K+ B2B customers with $4.5M in annual revenue• Coordinated eight technical support staff that provided quotes and customer service• Developed direct-mail program to increased sales 37%, call rates 35% and quote volumes 25%.• Produced and designed annual catalog and associated direct mail pieces• Trained field sales staff on the direct-mail program, resulting in $750K increase in revenues• Promoted from Communications Specialist to Customer Administrator II January 1997

Bachelor’S Degree, Marketing, Management, Communications

Voiceover Workshops

Master Of Business Administration (M.B.A.), Business, Management

Marketing Communications

High School, High School/Secondary Diploma Programs