Deanna B. Email & Phone Number

At the Santa Barbara Zoo, my role as Graphic Designer is centered around creating visuals that inform, engage, and inspire. Supporting a nationally ranked zoo's marketing efforts, I ensure that each design piece resonates with our diverse audience while also highlighting the Zoo's commitment to conservation. Collaborating cross-functionally, from Advancement to Animal Care, I've played a key role in refreshing our branding and ensuring a consistent visual message across all touchpoints. Whether it's designing interpretive graphics that provide insights into wildlife or creating materials for special events, my work at the Zoo aims to enhance the visitor experience through clear, compelling, and educational design.

Developed Innovative App-Based Curriculum: Led the creation of Batelle's app-based sleep training curriculum, integrating neuroscience principles to enhance early emotional intelligence and promote gentle, responsive sleep training techniques.Launched Successful Parent Education Program: Spearheaded Batelle Beginnings, a new parent education program focusing on foundational sleep training and easing the transition into parenthood. Achieved an impressive 85% return customer rate at product launch and a 13.5% increase in customer numbers post-launch.Conceptualized and Developed AI Chatbot: Played a pivotal role in creating Elle, an AI chatbot that handles 80% of user messages with a Customer Satisfaction Score (CSAT) increase from 65% to 78%.Enhanced User Engagement with "Teacher Elle": Led the design and implementation of the interactive "Teacher Elle" feature, resulting in a 43% weekly engagement rate among users.Innovative Web-Based Tools: Co-developed a web-based sleep schedule generator that provides personalized sleep routine recommendations, simplifying the establishment of effective sleep routines for families.Boosted Digital Presence: Authored engaging blog content that significantly boosted Batelle’s digital presence, resulting in a 31.79% increase in organic search traffic within a year and fostering a community of engaged users.Strategic Integration of AI and Digital Solutions: Collaborated with tech and operations teams to seamlessly integrate AI and digital solutions into Batelle’s content strategy. This strategic effort led to a Net Promoter Score (NPS) of 60, a 78% repurchase rate among alumni, and a 55% retention rate after 60 days.

Santa Barbara, California Area

Skills: Web design and maintenance for multiple clientsCreate high fidelity mockups from wireframes, sketches, and low fidelity prototypesWork with stakeholders to understand their vision and bring it to lifeProject Management and BudgetingTarget Audience Research and DefinitionInbound MarketingMarketing Campaign DevelopmentBrand Development and ManagementTeam-Oriented Work Style Software: Adobe Creative Suite (Acrobat, Photoshop, InDesign, Illustrator, Bridge, XD, Dreamweaver)Microsoft Excel, PowerPoint, WordWorking knowledge of HTML and CSSWebFlow, Wordpress, SquarespaceSketch and FigmaCertifications: HubSpot Inbound MarketingHubSpot Content MarketingResponsibilities• Serve as Account Manager and lead designer to clients that generate over 40% of company's revenue• Manage production for 200+ book covers annually• Interact with clients to assess project status and resolve project hang ups• Oversee scheduling, design and production of long-term projects• Support design team with collecting and organizing necessary resources for large projects• Manage multiple deadlines and company workflow• Liaison for licensing stock images

Santa Barbara, California Area

• Lead role in design for multiple accounts, including book covers, catalogs, multi-page publications, and marketing collateral• Lead role in front end web development and updates and edits for multiple client websites• Work closely with back end web developer• Participate in team brainstorming and problem solving sessions• Receive and review edits from clients, make alterations to files, and submit new proofs for approval• Monitor company's expenditures• Process company payroll • Management of Accounts Payable and Receivable• Problem solve office related issues to maintain a positive work environment and teamwork atmosphere• Management of company benefits programs• Quarterly tax filings for business tax and sales tax• Maintain organization of company's large volume of client samples• Day-to-day upkeep of office supplies

• Format copy and design for multi-page layouts • Design book covers, mechanicals, and marketing collateral• Image processing, editing and preparation of project assets for 4-color printing and attendpress checks• Prepare presentation boards and comps for client meetings• Receive and review edits from clients, make alterations to files, and submit new proofsfor approval• Manage multiple deadlines

Santa Barbara, California Area

Oxnard, California

Started as personal assistant to the director of the art department and later moved into production. Job duties included: • all general office duties including filing, organizing, writing purchase orders, creating a step by step instruction manual for job description tasks, fed-ex shipments, and monitoring pending retail events• Importing coupons associated with the company website and creating barcodes for them. Manage changes to individual item numbers while making sure the database is current and correct• Creation of yearly department schedule• Routing, distribution and tracking of all pages in tabs currently in production• Flat Planning of new tabs in Step database• Layout of promotional materials, utilization of style sheets, knowledge of proofreading symbols

Bachelor Of Arts - Ba, Fine And Studio Arts

Illustration

Illustration major coursework