Implement retailer sales programs, focusing on client acquisition and retention for H&R Block's Desktop Software business. Collaborate with internal and external business partners to ensure programs are aligned to overall business and corporate objectives and adhere to budget specifications and defined financial metrics. Develop and coordinate merchandising activities for all distribution channels including retail, ecommerce and direct to consumer.

{Russell Stover and Dick’s Sporting Goods}Lead all advertising assignments, driving engagement with clients, internal teams and external partners with an absolute understanding of the client’s business objectives, risks and strategies.• Executed 360 campaign for new product launch, managing all aspects from creative concepting to activation including mobile tour, social, public relations, communications and talent management• Established revised brand positioning and platforms sustainable for long-term growth by reevaluating the brand’s consumer, category, benefit, character and values.

Managed $1.4MM (Mass) and $1.2MM (Convenience) budgets for everyday and seasonal merchandising execution in 4,000 Walmarts and 60,000 convenience stores nationally• Delivered sales fundamentals, including distribution, shelving, merchandising, and pricing goals to Walmart, Target and convenience store retail teams, resulting in 5% higher seasonal sell through and increased units per store per week sales.• Optimized selling effectiveness of retail sales teams, creating incentive programs, increasing independent convenience store distribution by more than 8,000 additional points, equaling $1.3MM gross sales volume potential.• Created scorecards supporting Just Born and headquarter brokers, tracking progress and conducting return on investment analysis of 52-week sales and merchandising plan.

Directed retail strategies and identified key performance indicators for headquarter program implementation and execution at 4000 Walmart stores with $750K annual budget.• Developed broker and direct retail team execution plan, ensuring in stocks, inventory levels, secondary locations, seasonal merchandising, and incremental selling objectives were met in top 2000 Walmart stores on weekly basis.• Engaged in customer marketing opportunities, working with brand teams, confirming social media campaigns were aligned with national message, increasing awareness of new products, and alternative product uses to drive sales specifically at Walmart stores with $500K budget.

• Drove new distribution gains, merchandising, incremental selling, and promotional programs in convenience and grocery store classes of trade, giving rise for more profitable annual sales volumes.• Supervised retail broker sales organizations, warranting retail reps were equipped with the right tools (point of sale, samples, sell-sheets) to sell behind Just Born’s priorities.

• Increased client’s distribution and profits by 10%, collaborating with business managers, sales representatives, and managers on major retail initiatives for product introductions, incremental displays, and visual merchandising opportunities in Associated Wholesale Grocer and HyVee grocery stores.• Introduced state-of-the-art technology analyzing data and feedback for measurement of retail efforts.

• Recruited, trained, audited and managed 63 retail sales representatives across territory of 250 Walmart and Sam’s Club Stores. Achieved client objectives of selling incremental product, building seasonal displays, and placing point of sale material for portfolio of more than 6,000 stock keeping units (SKU).• Led ‘Skills Development’ training program. Developed concepts, wrote scripts, and filmed web-based training videos for continued education, increasing product knowledge for sales reps nationwide.

Created proposals for sponsorship packagesAssisted with game day responsibilities including hospitality events, game program selling efforts, promotions, and set-up of post-game events