Deanna Tomaselli

Deanna Tomaselli Email and Phone Number

Vice President, Client Services and Director of Analytics and Client Engagement @ The Motherhood Inc.
Pittsburgh, PA, US
Deanna Tomaselli's Location
Pittsburgh, Pennsylvania, United States, United States
Deanna Tomaselli's Contact Details
About Deanna Tomaselli

Award-winning, results-driven professional with 15+ years of experience in consumer and business-to-business PR, marketing and social media in both agency and corporate settings. Experience in pharma and healthcare, association/nonprofit, retail, CPG, general consumer and food/beverage.Current role: Vice President at The Motherhood, one of the first influencer marketing agencies. Also the creator of PRetty in Pittsburgh since 2009, a PR/marketing and lifestyle blog.Named one of Pittsburgh Magazine’s 40 Under 40 honorees, as well as Rising Star and Member of the Year by PRSA Pittsburgh.Core Strengths:- Media relations- Influencer marketing and analytics- Public speaking - Company spokesperson- Media training- Social media (strategy, execution, measurement)- Project management - Internal and external communications - Retail marketingPassion Points:- Women in business (former president of Pittsburgh Chapter of Ellevate)- Giving back to the Pittsburgh community (served on PRSA Pittsburgh board for 10+ years, including leading the public service project with NAMI Keystone Pennsylvania’s CEOs Against Stigma campaign); frequent speaker at local universities - Workplace wellness (implemented office step challenges, recycling program, and initiated a workday volunteer session with the United Way)

Deanna Tomaselli's Current Company Details
The Motherhood Inc.

The Motherhood Inc.

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Vice President, Client Services and Director of Analytics and Client Engagement
Pittsburgh, PA, US
Website:
themotherhood.com
Employees:
19
Deanna Tomaselli Work Experience Details
  • The Motherhood Inc.
    Vice President, Client Services And Director Of Analytics And Client Engagement
    The Motherhood Inc.
    Pittsburgh, Pa, Us
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  • The Motherhood Inc.
    Vice President, Client Services And Director Of Analytics & Client Engagement
    The Motherhood Inc. Sep 2020 - Present
    Pittsburgh, Pennsylvania, United States
    Work on a variety of industries, including pharma, non-profit and healthcare. Responsible for:- Influencer engagement including vetting, onboarding and briefing - Planning, strategy, execution and measurement for client programs- Internal business development support- Content development (including social media, newsletters, website copy and blogs)- Traditional PR and media relations- Managing and mentoring of junior staff - Measurement and reporting
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  • Red Havas Us
    Associate Vice President
    Red Havas Us Aug 2019 - Sep 2020
    Greater Pittsburgh Area
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  • Red Havas Us
    Account Supervisor
    Red Havas Us May 2017 - Aug 2019
    Greater Pittsburgh Area
    Responsible for:- Day-to-day account management and client contact - Media relations including national, international, regional, online, blogger and trade outlets- Developing a wide range of written materials such as presentations, news releases, bylines, op-ed pieces, brochures and collateral materials- Developing and managing projects/programs, including implementation plans, evaluation mechanisms, staffing plans, budgets and timelines- Presenting well thought-through, strategic recommendations and client-ready materials to senior management to assist in completion of client projects- Assisting the senior team with review and approval of materials created by junior staff- Coordination and implementation of events such as press conferences, media briefings/meetings and third party advocacy - Contributing to new business program development and pitchesSecured national placements on the NBC Nightly News and SELF, as well as multiple local print and broadcast outlets throughout the U.S. such as ABC News Denver, the Pittsburgh Post-Gazette, and Houston Business Journal, as well as multiple trade outlets including HR Dive, Parks and Recreation Magazine, and Play & Playground Professionals, among others.
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  • Rue21
    Media Relations Manager
    Rue21 May 2015 - May 2017
    Public relations lead for rue21 across all stores and ecommerce, which included press outreach, media inquiries, editorial and influencer relationships, press material development and product launches.- Secured placements in Seventeen, Bustle, Cosmo, Stylewatch, US Weekly, Buzzfeed, ESSENCE and more, generating about 200MM impressions in two years - Led influencer / blogger and celebrity relationships and programs- Planned and executed in-store events, such as blogger styling events, various NBA player appearances and other celebrity appearances, such as Lea Michele and Sadie Robertson- Spearheaded integrated marketing campaigns for all external partnerships and corporate philanthropic initiatives, generating maximum exposure for the brand. Highlights included: o 2017 NBA All-Star pop-up fan experience in New Orleanso Partnerships with movies The Mortal Instruments: City of Bones and Before I Fallo Launch of rue+ plus sizes with various influencers in the plus size space o rueGIVESback sponsorships, such as Threads for Teens and Together We Rise summer giving tours
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  • Rue21
    Social Media Marketing Specialist
    Rue21 Jun 2013 - May 2015
    Responsible for strategy, content development, execution and analytics across all social channels, including paid and organic.- Launched rue21’s social media channels Instagram, Tumblr, Snapchat and Vine - Led influencer / blogger relationships and programs- Assisted with public relations - Launched rue21's standards of excellence regarding customer service responses on social media
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  • Geben Communication
    Account Manager
    Geben Communication Aug 2012 - Mar 2013
    Managed a variety of startup clients in PR and social media. Placements included Mashable, Pando Daily, GigaOm and Forbes. Also assisted with client coverage in the New York Times and CNN's Anderson Cooper 360° during the launch of Google Fiber.
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  • Smith Brothers Agency
    Social Media Manager
    Smith Brothers Agency Feb 2012 - Aug 2012
    Greater Pittsburgh Area
    Handled social media strategy and community management for clients the Skinny Cow and Fruit Bars (under Nestle). Assisted with new business strategies.
  • Marc Usa
    Social Business Specialist
    Marc Usa Feb 2011 - Feb 2012
    Managed the launch and execution of client the Pennsylvania Lottery in social media. Assisted with new business strategies.
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  • Wordwrite Communications
    Senior Account Executive
    Wordwrite Communications 2009 - 2011
    Managed a variety of B2B clients in PR and social media.
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  • Marc Usa
    Pr Assistant Account Executive
    Marc Usa 2007 - 2009
    Assisted with PR and social media on a variety of consumer clients, including All-Clad cookware, KRUPS, Bryant Heating & Cooling and Culver's restaurants. Was part of the team that launched MARC's first client in social media. Placements included the Associated Press.
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  • Sdlc Partners, L.P.
    Consultant At Highmark, Inc.
    Sdlc Partners, L.P. 2006 - 2007
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Deanna Tomaselli Skills

Social Media Marketing Social Media Media Relations Blogging Public Relations Marketing Facebook Advertising Copywriting Marketing Communications Digital Marketing Social Networking Press Releases Event Planning Crisis Communications Strategy Leadership Public Speaking Email Marketing Promotions Event Management Publicity Online Advertising Creative Direction Digital Strategy Online Marketing Strategic Communications Corporate Communications Internal Communications Community Management Newsletters Seo Integrated Marketing Media Planning Brand Development Social Media Measurement Digital Media Retail Marketing

Deanna Tomaselli Education Details

Frequently Asked Questions about Deanna Tomaselli

What company does Deanna Tomaselli work for?

Deanna Tomaselli works for The Motherhood Inc.

What is Deanna Tomaselli's role at the current company?

Deanna Tomaselli's current role is Vice President, Client Services and Director of Analytics and Client Engagement.

What is Deanna Tomaselli's email address?

Deanna Tomaselli's email address is de****@****hoo.com

What is Deanna Tomaselli's direct phone number?

Deanna Tomaselli's direct phone number is +141291*****

What schools did Deanna Tomaselli attend?

Deanna Tomaselli attended Slippery Rock University Of Pennsylvania, Franklin Regional Senior High School.

What are some of Deanna Tomaselli's interests?

Deanna Tomaselli has interest in Blogging, Cooking, Traveling, Yoga, Spinning, Reading, Running, Lacrosse, Tennis, Crossfit.

What skills is Deanna Tomaselli known for?

Deanna Tomaselli has skills like Social Media Marketing, Social Media, Media Relations, Blogging, Public Relations, Marketing, Facebook, Advertising, Copywriting, Marketing Communications, Digital Marketing, Social Networking.

Who are Deanna Tomaselli's colleagues?

Deanna Tomaselli's colleagues are Maria Mccann, Heather Yeakey, Katherine Blanchard, Heidi Yannetti, Ruth Dayman, Rose Collingwood, Mili Sawlani.

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