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Focused on Customer Demand Generation: Cross-Sell and Upsell.

Led the strategic development and execution on global prospect and customer facing demand generating programs. Developed annual strategy, goals and measurable performance metrics for Demand Generation and Customer Marketing. Designed multi-channel customer and prospect campaigns focusing on: • Lead & Demand Generation: Optimized demand gen engine driving 3.5x pipeline wth an increase in MQL volume by 75%, improving conversion rates from Pipeline to close from 10% to 28% and increasing the average deal size from $17k to $35k.• Pipeline Optimization: Created predictable quarterly KPIs for pipeline, MQLs, and leads for both new logos and customer upsell/cross sell. Sourced 60% of pipeline and influenced 80% of revenue.• Marketing & Sales Alignment: Focus on delivering full-suite sales, to significantly increase average deal size in support of account-based marketing using the Sticatto Method, customer upsell/cross-sell, and business value selling model. Increased average deal size from $17k to $35k. Analyzed market data (TAM) to identify opportunistic market segments and potential areas of growth. • Marketing Operations: Redefined pipeline opportunity milestones to optimize sales cycle. Created lifecycle programs and metrics, advanced reporting and Salesforce dashboards to show program effectiveness, channel performance, and marketing contribution to revenue.

Led and developed strategy, messaging and execution of global demand generation in support of business objectives. Delivered annual strategy for demand generation programs and quarter over quarter performance metrics. Worked closely with Sales, Product Marketing and Customer Success to ensure business priorities were met and marketing initiatives aligned corporate objectives. Focused on:• Demand Gen Program Development & Waterfall Metrics: Worked with Sales leadership and partnered with customer advocates to deliver multi-channel campaigns and increase lead volume and qualification resulting in an increase in revenue as well as product adoption. Re-designed the demand generation waterfall metrics to align to sales strategy and adhere to a more account based methodology and approach. Worked closely with Salesforce developer to implement funnel stage tracking and key milestones. • Marketing Automation Strategies:Developed highly sophisticated marketing automation programs including custom targeted lead scoring, multi-stream nurture programs triggered and targeted multi-channel account based campaigns.

Responsible for Marketing Operations initiatives, demand gen campaigns as well as all Marketo administration. Worked closely with the Sr. Director of Demand Generation to develop new lead scoring methodology and nurture programs in Marketo. Established SLA’s with new lead scoring methodology and worked with Sales to ensure adoption and optimize process. Managed and integrated Marketing and Sales tech stack to improve lead conversions, lead qualification, progressive profiling, lead assignment/routing and database growth. Designed data management and lead flow process from start to finish including data append, normalization, standardization and lead scoring. Ensured best practices in foundational marketing processes and implemented strategy for scalable growth in operational excellence. Resulted in greater campaign effectiveness, sales and marketing collaboration and alignment as well as increase in average deal size and improved conversion rates.

• Manage marketing campaigns from start to finish: operations, content development and implementation.• Determine campaign strategy and map out flow of communication and follow up efforts.• Work with Content Developer to create content for all five product-lines. Ensure customer-focused messaging and branding. • Implement marketing campaign functionality. Build multi-send campaigns using Marketing Automation Software (Marketo and Pardot). Streamline user experience by innovating targeted messaging, triggers, and flow.• Measure campaign success by interpreting analytics using Google Analytics and identifying areas of improvement. • Oversee campaign execution and success

• Managed campaign deliverables. Work with multiple teams (Design, Sales, Editor and Planner Communications) to determine positioning and campaign coordination. Built html responsive campaigns for web and mobile.• Developed reporting for email campaigns, triggered system emails, blog sites as well as engaging info graphic reports. • Led multiple campaign re-design efforts for marketing email campaigns, blog sites, newsletters, as well as user experience.

• Designed advertisements for high budget display campaigns based on competitive market analysis and client needs. • Significantly improved advertisements provided by clients resulting in a dramatic increase in pay per click engagement. Several campaigns received 10x the clicks than the initial advertisements.

Paid Internship on the Revenue Operations Team. • Designed, implemented and optimized flash advertisement campaigns resulting in a 200% increase in advertisement click through rate yielding an increase in profit margin. • Collaborated with Marketing Team to deliver design solutions and maintain brand consistency. Used Adobe Creative Suite to design flash advertisements, logos, icons, badges and print materials.

Create live artwork with the Do Art Foundation http://doartfoundation.org/ commissioned per event for various concerts, venues, and city projects in Los Angeles over the last 3 years (2012 - 2015).

Produced 9 ft. x 12 ft. large scale chalk drawings that represented the Kelt Group investing firm during the Imadonnari Festival.

Published illustrator for the book Three Rivers Crossed by Linda Jean Hall. The book earned a place in the collection at the Heinz History Museum's Detre Library and archives- a Smithsonian affiliate. It was endorsed my members of the sociology faculty at The University of Pittsburgh as well as at Carnegie Mellon University.