Deanna Shaw is a Principal Designer | Former (IBM, VMware, Broadcom). Colleagues describe her as "Deanna has been the best manager, coach and sponsor I've had in a 2 decade long career. She welcomed me into her Design team in 2015 and at times has been more ambitious for me than I was for myself, for that I will always be grateful. She's been instrumental in the significant, successful impact of Human-Centered Design in the Watson Internet of Things (IoT) business division and the wider organization. Whilst managing a large, diverse and globally distributed team of Designers. She has an incredible ability to get to the heart of an issue, zero in on the possible solution options and communicate the outcomes clearly. She's has a great sense of humour and makes principled decisions, even if implementing the outcome will require extra-commitment. Case in point is a Design Thinking Workshop she sponsored, where we had over 30 people present from Sales, Architecture, Engineering, Design and Support, traveling in from all over the globe. I highly recommend Deanna as an advocate and experienced, innovative Design practitioner, as well as an effective manager." and "At IBM, the role of Design Director is not for the faint of heart. I’ve seen the spectrum, from your friendly neighborhood Design Director to the brutal Dictator of Design. Working under Deanna these past two years, I could tell she was something even better than the friendly neighborhood sort. Deanna deflected all unnecessary bureaucracy & processes while empowering each of our teams, & was an incredible mentor to boot. In a place like IBM, where people put a big emphasis on the BM (that’s Business Machine, not the other thing you were thinking), Deanna always put the person first. You were never just a cog. Deanna made the role of manager & mentor seem effortless while simultaneously serving as a fierce user advocate, pushing our teams to expand the boundaries of each application. There are few people in my career that I would jump at the opportunity to work with again, but Deanna is one of those few. If you’re in need of a business savvy, bridge-building domain expert who will elevate your design team, then Deanna belongs on your short list."