Deann Grosvenor (Farha) Email & Phone Number

Dallas, Tx, Us

Dallas, Texas, Us

Flower Mound, Texas, Us

Flower Mound, Texas, Us

Dallas, Tx, Us

I was promoted to lead the global Digital Marketing and eCommerce efforts with a core focus on the USA and Europe, directing/managing/implementing the digital/performance marketing and B2C customer acquisition strategies. This entailed building the team from scratch to a team of six including Digital Analytics Manager, Paid Social Media Manager, Affiliate Manager, Americas Digital Marketing Manager and two European Digital Marketing Managers. Additionally, I owned relationships with the Digital Marketing Agency and other vendors. Furthermore, I had full oversight of the $13m budget to achieve the digital/eCommerce business objectives and I played an integral role in a Task-Force across cross-functional departments responsible for the global eCommerce P&L. Notable Accomplishments:• Successfully delivered $110m forecasted revenue for the eCommerce business, increasing transactions by 125% YoY, with an emphasis on driving customer acquisition through data-driven digital marketing strategies • Delivered an 18% incremental growth of new customer acquisition by developing/implementing a customer journey that defined the consumer’s path from a prospect to loyal customer; mapping targeting, segmentation, channel and incentive to move the customer to the next stage• Utilized the full digital marketing media mix to drive customer acquisition, delivering the highest levels of scale, efficiency and innovation using data and technology, furthermore, delivered a clear ROI against the marketing budget

Dallas, Tx, Us

In this role I owned the global paid social media strategy/execution and the planned/executed regional digital marketing campaigns. I led the team of Digital Marketing Coordinators, managed relationships with the Social Media vendor and Digital Marketing Agency and I had oversight of global social media and regional digital marketing budgets. Notable Accomplishments:• Boosted revenue opportunities by i) planning seasonal campaigns such as Mother’s Day, capitalizing on an audience segment to ensure positive ROI for the retail business team ii) converting 9% of churn customers by designing an omni-channel win-back email campaign• Created an innovative campaign to capture customer testimonials, this entailed a $500 sweepstake incentive to encourage customers to record and submit a video testimonial; received over 5,000 entries (50% more than forecasted) and professionally filmed eight customer stories that could be utilized over the three-year campaign

Dallas, Texas, Us

As Social Media Communications Manager my principal focus encompassed the creation/execution of multiple client’s social media strategy and growth of their digital ecosystem and consumer journey. This entailed developing a social calendar to match engagement campaigns including events, contests and other promotions; reviewing social media analytics to inform actions/insights and analyzing competitors’ social media presence.Notable Accomplishments:• Secured ongoing and additional revenues for Dave and Buster’s by developing/ensuring social media content and campaigns generated delivered forecasted KPI’s and growth

Plano, Tx, Us

I was appointed to plan/manage/implement digital and social media campaigns to enhance customers experience and increase brand awareness for the lifestyle, hospitality, and non-profit brands of WorldVentures. This entailed developing interesting/engaging social media content, campaigns, promotions, contests and sweepstakes; implementing public relations strategies such as Blogger outreaches, reputation management and SEO tactics; utilizing Google Analytics to track website traffic and campaign ROI, and conducting audience/community analysis.Notable Accomplishments:• Increased site traffic by 430% by developing content across all four brands, with the introduction of the first digital sweepstake to create brand awareness of Rovia (competitor to Expedia) • Developed and communicated social media go-to-market play and content calendar “bible” provided to new employees/agencies to ensure consistent themes and messaging for all four brands

• Generated 25,000 new Facebook “Likes” on Rovia’s Facebook (a 200% increase) • 170% median increase growth of all Rovia social media accounts• Community engagement growth increased 1,300%• The sweepstakes “Win a Rovia Vacation” increased Rovia’s brand awareness by acquiring more than 2,500 new Facebook likes and 377 new email subscriptions in two weeks. • Drove traffic to website

• Assisted in digital and social media initiatives for clients• Composed one-sheet proposals for special events and promotions • Monitored and published promotional content on social networking sites for local clients

• Created marketing promotional documents • Recommended social media marketing strategies to generate digital presence

• Implemented promotional campaigns to increase brand awareness • Achieved brand consistency by maintaining an energetic atmosphere • Clients: Toyota, Sprint and NASCAR

• Collaborated in online reputation management and social media strategies of content creation, SEO, HTML, WordPress, Facebook and Google analytics to create client specific campaigns• Produced 12 weekly blog posts to increase awareness, engagement and traffic for local and national clients • Tracked and analyzed social media presence and SEO trends to determine ROI and growth opportunities

• Distributed stats and press release quotes to the press tables/media producers

Bachelor Of Science In Journalism, Strategic Communication

Education record