Deann Grosvenor (Farha) Email and Phone Number
Deann Grosvenor (Farha) work email
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Deann Grosvenor (Farha) personal email
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An accomplished and extraordinarily successful customer-centric Digital Marketing Leader, with over 10 years ecommerce marketing experience and an outstanding record of achieving increased revenue and sustainable profit growth by developing innovative digital/eCommerce initiatives within the Retail, Financial Services/Payments, Travel, Media Agency sectors.Substantially well versed in creating and executing innovative Digital Marketing campaigns utilizing in-depth data analysis to build go-to-market strategies and inform digital customer acquisition campaigns; ensuring the customer is at the heart of everything.
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Vp Of Marketing And EcommerceShop AvaraDallas, Tx, Us
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Vp Of Marketing & EcommerceShop Avara Nov 2024 - PresentDallas, Texas, Us
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Vp Of MarketingRufflebutts® Aug 2024 - Nov 2024Flower Mound, Texas, Us -
Senior Director Of Digital MarketingRufflebutts® Feb 2021 - Aug 2024Flower Mound, Texas, Us
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Director Of Ecommerce & Digital Marketing, The Americas & EuropeMoneygram International Sep 2017 - Feb 2021Dallas, Tx, UsI was promoted to lead the global Digital Marketing and eCommerce efforts with a core focus on the USA and Europe, directing/managing/implementing the digital/performance marketing and B2C customer acquisition strategies. This entailed building the team from scratch to a team of six including Digital Analytics Manager, Paid Social Media Manager, Affiliate Manager, Americas Digital Marketing Manager and two European Digital Marketing Managers. Additionally, I owned relationships with the Digital Marketing Agency and other vendors. Furthermore, I had full oversight of the $13m budget to achieve the digital/eCommerce business objectives and I played an integral role in a Task-Force across cross-functional departments responsible for the global eCommerce P&L. Notable Accomplishments:• Successfully delivered $110m forecasted revenue for the eCommerce business, increasing transactions by 125% YoY, with an emphasis on driving customer acquisition through data-driven digital marketing strategies • Delivered an 18% incremental growth of new customer acquisition by developing/implementing a customer journey that defined the consumer’s path from a prospect to loyal customer; mapping targeting, segmentation, channel and incentive to move the customer to the next stage• Utilized the full digital marketing media mix to drive customer acquisition, delivering the highest levels of scale, efficiency and innovation using data and technology, furthermore, delivered a clear ROI against the marketing budget -
Digital Marketing Manager, Lead For North America, Social Media & VideoMoneygram International Apr 2015 - Aug 2017Dallas, Tx, UsIn this role I owned the global paid social media strategy/execution and the planned/executed regional digital marketing campaigns. I led the team of Digital Marketing Coordinators, managed relationships with the Social Media vendor and Digital Marketing Agency and I had oversight of global social media and regional digital marketing budgets. Notable Accomplishments:• Boosted revenue opportunities by i) planning seasonal campaigns such as Mother’s Day, capitalizing on an audience segment to ensure positive ROI for the retail business team ii) converting 9% of churn customers by designing an omni-channel win-back email campaign• Created an innovative campaign to capture customer testimonials, this entailed a $500 sweepstake incentive to encourage customers to record and submit a video testimonial; received over 5,000 entries (50% more than forecasted) and professionally filmed eight customer stories that could be utilized over the three-year campaign
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Social Media Communications ManagerSouthwest Media Group Nov 2014 - Feb 2015Dallas, Texas, UsAs Social Media Communications Manager my principal focus encompassed the creation/execution of multiple client’s social media strategy and growth of their digital ecosystem and consumer journey. This entailed developing a social calendar to match engagement campaigns including events, contests and other promotions; reviewing social media analytics to inform actions/insights and analyzing competitors’ social media presence.Notable Accomplishments:• Secured ongoing and additional revenues for Dave and Buster’s by developing/ensuring social media content and campaigns generated delivered forecasted KPI’s and growth -
Global Digital & Social Media ManagerWorldventures Jan 2013 - Nov 2014Plano, Tx, UsI was appointed to plan/manage/implement digital and social media campaigns to enhance customers experience and increase brand awareness for the lifestyle, hospitality, and non-profit brands of WorldVentures. This entailed developing interesting/engaging social media content, campaigns, promotions, contests and sweepstakes; implementing public relations strategies such as Blogger outreaches, reputation management and SEO tactics; utilizing Google Analytics to track website traffic and campaign ROI, and conducting audience/community analysis.Notable Accomplishments:• Increased site traffic by 430% by developing content across all four brands, with the introduction of the first digital sweepstake to create brand awareness of Rovia (competitor to Expedia) • Developed and communicated social media go-to-market play and content calendar “bible” provided to new employees/agencies to ensure consistent themes and messaging for all four brands -
Social Media CoordinatorRovia Llc Jan 2013 - May 2014• Generated 25,000 new Facebook “Likes” on Rovia’s Facebook (a 200% increase) • 170% median increase growth of all Rovia social media accounts• Community engagement growth increased 1,300%• The sweepstakes “Win a Rovia Vacation” increased Rovia’s brand awareness by acquiring more than 2,500 new Facebook likes and 377 new email subscriptions in two weeks. • Drove traffic to website -
Marketing Assistant, Digital And Social MediaAtomic Aug 2012 - Dec 2012• Assisted in digital and social media initiatives for clients• Composed one-sheet proposals for special events and promotions • Monitored and published promotional content on social networking sites for local clients
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Marketing InternSpringhill Suites By Marriott May 2012 - Jul 2012• Created marketing promotional documents • Recommended social media marketing strategies to generate digital presence
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Brand AmbassadorSilhouette, Inc. Oct 2008 - Oct 2011• Implemented promotional campaigns to increase brand awareness • Achieved brand consistency by maintaining an energetic atmosphere • Clients: Toyota, Sprint and NASCAR
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Social Media Marketing InternJennings Social Media Marketing May 2010 - Jul 2010• Collaborated in online reputation management and social media strategies of content creation, SEO, HTML, WordPress, Facebook and Google analytics to create client specific campaigns• Produced 12 weekly blog posts to increase awareness, engagement and traffic for local and national clients • Tracked and analyzed social media presence and SEO trends to determine ROI and growth opportunities
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Media Relations AssistantWomen’S Big 12 Championship Mar 2010 - Mar 2010• Distributed stats and press release quotes to the press tables/media producers
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VolunteerKake Broadcast News Network Dec 2007 - Dec 2007
Deann Grosvenor (Farha) Skills
Deann Grosvenor (Farha) Education Details
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The University Of KansasStrategic Communication -
Kansas State University
Frequently Asked Questions about Deann Grosvenor (Farha)
What company does Deann Grosvenor (Farha) work for?
Deann Grosvenor (Farha) works for Shop Avara
What is Deann Grosvenor (Farha)'s role at the current company?
Deann Grosvenor (Farha)'s current role is VP of Marketing and Ecommerce.
What is Deann Grosvenor (Farha)'s email address?
Deann Grosvenor (Farha)'s email address is df****@****ram.com
What is Deann Grosvenor (Farha)'s direct phone number?
Deann Grosvenor (Farha)'s direct phone number is +131621*****
What schools did Deann Grosvenor (Farha) attend?
Deann Grosvenor (Farha) attended The University Of Kansas, Kansas State University.
What are some of Deann Grosvenor (Farha)'s interests?
Deann Grosvenor (Farha) has interest in Writing, Watching Science Fiction/fantasy Movies, Skiing, Researching Everything, Basketball, Walking My Dog, Horseback Riding, Strategic Planning, Reading Novels, Intelligent Conversations.
What skills is Deann Grosvenor (Farha) known for?
Deann Grosvenor (Farha) has skills like Social Media Marketing, Social Media, Facebook, Marketing, Advertising, Social Networking, Public Relations, Sales, Email Marketing, Event Management, Online Advertising, Google Analytics.
Who are Deann Grosvenor (Farha)'s colleagues?
Deann Grosvenor (Farha)'s colleagues are Katie Kubisak, Brooke Rowley, Ellen Yang, Ashlyn Everett, Ashley Caballero, Gabrielle Gormley, Abhijith Ambadi.
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