Dean Stattmann Email & Phone Number

New York, New York, United States

Greater New York City Area

After a decade spent at the highest level of editorial in the health, fitness, and wellness sector, I created a boutique public relations and talent agency specializing exclusively in health, fitness, and wellness media. Affectionately dubbed 'the anti-agency,' STAT Media PR approaches PR from the perspective of the editors and writers who create coverage. STAT Media PR strips out the aspects of traditional PR that drive media crazy and replace them with a laser focus on providing media with… Show more After a decade spent at the highest level of editorial in the health, fitness, and wellness sector, I created a boutique public relations and talent agency specializing exclusively in health, fitness, and wellness media. Affectionately dubbed 'the anti-agency,' STAT Media PR approaches PR from the perspective of the editors and writers who create coverage. STAT Media PR strips out the aspects of traditional PR that drive media crazy and replace them with a laser focus on providing media with the story angles and materials they want and need to create great content. - YoY growth for 6 years running- $1.1M+ in annual revenue (2024)- The world's first and only PR agency specializing in health, fitness, and wellness, founded and run by a former editor- Placements in all top-tier media (including The New York Times, TODAY, Men's Health, etc.) across print, online, and broadcast media.- Clients range from day-one startups to legacy brands to billion-dollar unicorns Show less

New York City

- Created and managed MH Workshop, Men's Health's first group workout event series- Organized MH Open, Men's Health's inaugural national fitness competition- Redesigned Men's Health apparel to reflect updated brand identity- Represented Men's Health in live and taped TV and video segments

New York City, New York

- Created 'MH Rec Room' video studio in New York City office- Booked and produced over 175 MH Rec Room video shoots- In six months, generated $120K worth of sponsored video content (on a $0 budget)- Established and grew cross-platform influencer program- Introduced influencer workouts to the Men's Health app - Overhauled Men's Health quarterly subscription box—increased quality, lowered costs- Directed rollout of immersive new digital article format - Represented… Show more - Created 'MH Rec Room' video studio in New York City office- Booked and produced over 175 MH Rec Room video shoots- In six months, generated $120K worth of sponsored video content (on a $0 budget)- Established and grew cross-platform influencer program- Introduced influencer workouts to the Men's Health app - Overhauled Men's Health quarterly subscription box—increased quality, lowered costs- Directed rollout of immersive new digital article format - Represented Men's Health in live and taped television segments- Served as brand's bridge to business dev., marketing, PR, and other corporate departments- Ensured consistent Men's Health voice and tone across the brand's numerous properties Show less

New York City, New York

- Established three-tier sponsored content strategy for menshealth.com- Generated over $500,000 in sponsored content in less than six months- Worked closely with ad sales and marketing depts. to ideate engaging, on-brand content- Provided editorial guidance for dozens of RFP requests each week- Managed execution of branded campaigns- Ensured brand compliance with FTC guidelines- Wrote and edited articles for menshealth.com and Men’s Health magazine- Edited daily… Show more - Established three-tier sponsored content strategy for menshealth.com- Generated over $500,000 in sponsored content in less than six months- Worked closely with ad sales and marketing depts. to ideate engaging, on-brand content- Provided editorial guidance for dozens of RFP requests each week- Managed execution of branded campaigns- Ensured brand compliance with FTC guidelines- Wrote and edited articles for menshealth.com and Men’s Health magazine- Edited daily style and grooming content for menshealth.com Show less

London, United Kingdom

- Edited “Agenda” section, comprising fitness, health, food, and style articles (approx. 20 pages)- Wrote and edited articles for menshealth.co.uk

New York, Ny

- Recruited to head up editorial vertical of NBC's digital fitness video service- Developed editorial, social media, and newsletter strategy - Created editorial calendar, including strategic support for planned program releases

New York, New York

- Managed award-winning team that repositioned Men's Fitness as a premium lifestyle brand - Adweek’s “Hottest Men’s Health/Fitness Magazine” (2014), “Hottest Reborn Magazine” (2013) - Founded and edited “Game Changers” front-of-book section (20+ pages) - Commissioned, edited, and wrote stories for several sections of the magazine each month- Wrote numerous print cover profiles including Hugh Jackman, Jamie Foxx, and Marc Anthony - Managed junior and senior editorial staff… Show more - Managed award-winning team that repositioned Men's Fitness as a premium lifestyle brand - Adweek’s “Hottest Men’s Health/Fitness Magazine” (2014), “Hottest Reborn Magazine” (2013) - Founded and edited “Game Changers” front-of-book section (20+ pages) - Commissioned, edited, and wrote stories for several sections of the magazine each month- Wrote numerous print cover profiles including Hugh Jackman, Jamie Foxx, and Marc Anthony - Managed junior and senior editorial staff in addition to dozens of freelance contributors - Routinely deputized for Editor-in-Chief and chaired various staff meetings- Served as face of the brand on television and at live events- Managed integration of print and online editors into a single editorial team, increasing web traffic - Traveled to Paris, Hawaii, L.A., and other locations on assignment for print feature stories - Developed cross-platform sponsored content for brand partners- Produced and hosted "Style Spot with Dean Stattmann", Men's Fitness' first lifestyle video series- Restructured work-for-hire agreements to simplify content sharing with international licensees - Helped launch inaugural issue of Men's Fitness Brazil; chaired workshop for Brazilian editors Show less

New York, New York

- Edited “A Man’s World” front section- Wrote Michael Strahan and Jimmie Johnson cover profile features- Interviewed experts, celebrities, and influencers for FOB and web stories- Maintained and grew pool of top-tier freelance writers and editors- Edited and managed production for Best Bodies SIP/bookazine

New York, New York

Men's Fitness- Edited “Life” and “Eating” pages, food features, and 12-recipe meal plan each monthMuscle & Fitness- Edited “Edge Nutrition” section and food features; wrote Olympics issue cover storyM&F Hers- Wrote “Pulse Health” and “Pulse Nutrition” pages; promoted to Senior EditorFlex- Wrote “Advanced Nutrition” and “Advanced Supplementation” pages each month

New York, New York

- Developed original television content for Reelz Channel and CBS affiliate WLNY- Produced and hosted seasonal gift guide segments - On-camera interviews with Joel McHale, Mike Tyson, Norman Reedus, Nick Jonas, and more

New York, New York

- Created and managed social media communities- Directed and executed public relations strategy - Placed Twinlab-sponsored athlete Ray Lewis on the cover of Maximum Fitness magazine - Established and managed licensing partnership with the National Ski Patrol

New York, New York

- Coordinated sponsorship of the AVP Pro Beach Volleyball Tour - Wrote sales, editorial, and advertising copy for Twinlab Fuel, Metabolife, and Alvita brands

New York, New York

- Wrote copy for international print advertisement introducing Alvita herbal tea brand to the U.K. - Interviewed brand-sponsored athletes to generate editorial content for twinlabfuel.com