Deatrice Lockhart Email & Phone Number

Charlotte, North Carolina, United States

Charlotte Metro

• Mentor students one-on-one about the digital marketing curriculum where a certificate of completion is rewarded.
• Instruct students on how to use empathy maps, buyer personas, graphics in Adobe Photoshop and Canva.
• Educate students on Google analytics, SEO, and email marketing campaigns using Mailchimp.
• Provide an overview of LinkedIn and resume’ tactics and personal Portfolios.

Sacramento, California Area

• Researched and analyzed marketing data for the rebranding of 5 nonprofits.
• Managed Google analytics, SEO, and marketing initiatives to increase sales and traffic.
• Built and managed eCommerce websites to analyze the digital customer experience against business trends.
• Coordinated digital content and campaigns on Instagram, Facebook, LinkedIn, Twitter, and YouTube for over 15 non-profits and start-ups
• Drafted, proofread, and word process a variety of documents for clients.
• Reviewed metrics to measure value and identified opportunities to show financial ROIs, gap analyses, and content delivery in Excel.

Charlotte, North Carolina Area

• Designed unique campaigns to market using Adobe Photoshop and Illustrator
• Managed all PR, radio appearances and community involvement for overall company
• Coordinated all events by securing staff, sponsors and venues
• Developed reports based on trends and strategic planning for sales forecast
• Coordinated make-up looks and models for fashion events
• Managed website and other social networks for marketing purposes and tracking

Northern California

• Developed local partnerships with SBDC, SBA, and Beale Air Force base for ongoing workshops and speaking engagements.
• Managed portfolio and sold franchises in Northern California territory for 120 different brands including Great Clips, 9Rounds, and MidiCi.➢ Maintained CRM system to analyze marketing solutions for ROI.➢ Solely oversaw.

Charlotte, North Carolina Area

• Generated $300K in NEW revenue by direct marketing via drip campaigns, cold calls.
• Spearheaded community outreach initiative with developing a signature event for the staff to speak locally in partnership with franchise stores, schools and corporations.
• Spearheaded community outreach initiative with developing a signature event, Wine & Wills for the attorneys to speak locally in partnership with Wineries and Franchise stores, Total Wine.
• Developed relationship with CPCC for local attorneys in NC office to be paid speakers to students.
• Managed re-launch of SLA.law website and implemented Google Adworks, and targeted SEO.

• Streamlined critical decision-making by skillfully orchestrating multiple business divisions, including HR with hiring and Finance with payroll, travel arrangements and petty cash
• Maintained confidential legal documentation both electronically and hard copy.
• Acted as the liaison between the tenants and property managers by corresponding on continued contracts.
• Verified invoicing and policies for generating accurate expense reports and data.
• Handled on boarding for new team members by drafting support emails, phone invitations and training.
• Managed travel arrangements, budgets and calendar events

• Increased precious metal trade sales with new accounts from 85% to 98% in UK as well as for the East and West coast.
• Coordinated freight transportation for container shipments to 18-wheeler trucks from UK to USA by managing cost and schedule.
• Managed freight logistics for Titanium department with reclaimed precious metal.
• Managed major accounts including Boeing and ATI Allvac.
• Provided discrepancy resolutions for the finance department.➢ Managed major accounts including Boeing and ATI Allvac. ➢ Provided discrepancy resolutions for the finance department.

Philadelphia, PA

• Worked on 3 seasons of Big Daddy’s House with Aaron McCargo.
• Oversaw Pre & Post-production process and paperwork necessary to finalize the shoot satisfying client expectations.
• Played a key role in developing creative ideas to execute set design including buying kitchen wear, clothing, and accessories for the interior design of the house.➢ Worked with videographers and photographers to.

• Streamlined critical decision-making by skillfully orchestrating multiple business divisions, including HR with hiring and Finance with payroll, travel arrangements, and petty cash.
• Tracked the data and developed the P&L reports for a $2.1M commercial budget using a HotBudget program and Microsoft Excel.
• Responsible for hiring 30+ crew including payroll, travel arrangements, and petty cash.
• Worked on corporate Commercials for drivers such as Waltrip Brothers, Dale Earnhardt Jr., Tony Stewart as well as companies including CokeZero and Duke- March Marchness (Coach K).

Master Of Science - Ms, Family And Consumer Sciences/Human Sciences

Bachelor'S Degree, Media Production And Photography

Black Student Union January 2008- June 2008 Position: Co Historian BluMoon Festival Committee January 2008 Position: Marketing/PR.

Associate'S Degree, Advertising And Graphic Design

Activities and Societies: Videography Team and an Intern for the Drama Department at the Halton TheaterShort Film Award Nominee (Film.