Deb Bernard Email & Phone Number

Greater Minneapolis-St. Paul Area

Leader of product line management, including product launches, pricing, competitive review, and retirement. Best launches exceeded revenue goals by 150% and 120%. Introduced new product lifecycle review process, resulting in reduced obsolete inventory and increased sales from products being retired. At times role also included leadership of development team, which launched additional product families new to TREND as well as new Skillbooks series that met all new development goals despite being short staffed. Managed up to 3 people.

Loveland, Co

Responsible for revenue (acquisition, retention, and deepening); marketing ($1+ million budget) including ROI; and line profitability. Launched Sunday school curriculum and grew it over 40% in second year. Launched new children’s Bible in partnership with Tyndale Publishing House, exceeding first-year revenue goal in two months. Re-launched 10-year-old product line, resulting in double-digit revenue growth. Oversaw strategic planning, competitive review, branding, marketing plans, inventory and forecast management including pricing, bundling, and phase-out direction, and cross-functional communication and leadership. Managed up to 4 people.

Greater Minneapolis-St. Paul Area

Key person responsible for planning and implementing aggressive and creative marketing of education resource products, including new product launches. Increased student unit sales each year in Sunday school curricula while keeping marketing expenses within budget. Responsible for marketing that lead to turn around and increase (30+%) in revenue for mature VBS line. Liaison with Sales, Order Fulfillment, and Materials Management. Contributor on product planning teams responsible for the development of new products and line extensions. Manager of inventory for proprietary and non-proprietary products, and as such decreased product back orders.

Greater Minneapolis-St. Paul Area

Responsible for complete oversight of marketing program: plan, budget, communications, literature, events, project management, marketing research, shareholder relations, training; implementing user group; sales and customer support (including AT&T, IBM, Mitsubishi, Hewlett-Packard, Intel, and more around the globe); forecasting; and database management. Supervised up to 3 people at this startup.

Bs, Business Administration/Marketing With Communications Minor

11Th (10. Klase)

Activities and Societies: Spejder (Scouts)