Deb Capone, Mba Email & Phone Number

New York, Ny, Us

Newport Beach, California, Us

Responsible for driving revenue throughout a geographic territory promoting data, demand generation, education, event, digital, and traditional media products to enhance audience engagement and meet client goals and expectations. Work with clients to develop strategic and new initiatives as well as integrated marketing programs that increase customer retention-levels and profits. Devise, evaluate, and implement strategic action plans to meet both short and long-term growth needs. Analyze market data and assess client needs to develop and execute customized sales programs in collaboration with both internal and external resources. Evaluate campaign efficacy and monitor brand momentum to identify areas of improvement or adjustment.

Own GTM strategy around funnel, pipeline, forecasting in sales territory. Closed $3.1MM in 2019. Drive new revenue with designated Key Strategic accounts while managing 60+ global accounts for annual event/conference and digital media properties. Responsible for prospecting and closing net new business.• Collaborate with cross-functional teams to develop new products to diversify revenue streams including new digital programs, on-site sponsorships and Channel Partners Program• Engage with senior level executives across functions at client companies to help leverage diverse product offering to drive revenue to client businesses• Consistently exceed quarterly & annual sales goals (20% in 2019, pacing at 15% increase for 2020).• Act a trusted advisor to clients by leading consultative marketing strategy recommendations

London, Greater London, Gb

Responsible for launch, go-to-market strategy and delivering exhibition revenue. Work collaboratively with international and domestic JV partners to maximize marketing efforts and coverage. Successfully identified, cultivated and closed $300k in revenue from a wide variety of customers i.e. Ford Commercial Vehicles, XPO Logistics, Kuehne & Nagel, Maersk Shipping. Increased community engagement with innovative campaigns and outreach. Successfully expanded relationships with current partners.

Birmingham, Michigan, Us

Tasked with delivering $2.5 million in renewal and new revenue in Mid-Atlantic territory for Engineering News Record Media Group. Responsible for developing and nurturing strategic relationships with a diverse customer base including non-profit and for-profit enterprises as well expanding revenue opportunities across a complex set of products and services. Successfully renewed and expanded existing customer revenue and closed over $100k in new business in three months. Key accounts: IBM, Oracle, Microsoft Partners.

Ft. Lauderdale, Fl, Us

Re-engineered customer loyalty program resulting in a technology-driven, cohesive and multi-faceted program increasing membership from 300 to 3500. Created mind share and drove adoption of program among internal C-suite executives, line managers and field level personnel. Generated $400k in new revenue. Created, developed and deployed program interfaces using sophisticated technology applications, including a revenue producing online directory and the company’s first mobile app. Created, developed and deployed comprehensive internal training and marketing programs. Increased customer engagement 25%.

AS SIMPLE AS THAT, New York • 2008-PresentBusiness Development, Sales, Marketing consultancy.Key Achievements:• Procured $100k in donations for national non-profit organization• Developed new approach to online education program for non-profit organization leading to improved and more focused programming and record attendance• Initiated publication, website and email newsletter redesign and content refresh leading to 20% decrease in cost and 15% increase in email newsletter ‘opens’.• Founded, acquired funding for, and ran entrepreneurial venture• Created, developed, produced, secured sponsors for and moderated events on and off-line to 15% increase in revenue• Sought-after and compelling speaker/presenter• Published and marketed three award-winning children’s books, e-course and screen capture videos•Successfully launched online web publications exceeded launch revenue by 25%, hired,trained and managed sales professionals, created sales tools, pricing structures and sponsorship packages

Drove development/launch of a non-profit established to promote awareness and combat bullying in the nation’s communities and schools through design of information campaigns and public-speaking events. Spearhead fundraising and donor-development efforts, direct operations, and develop/promote opportunities to provide children with authentic cultural experiences that will empower them to understand, accept, and respect all people

Brentwood, Tn, Us

BUTLER INTERNATIONAL, New York, New York • 2004-2008Leading provider of technology outsourcing services.Vice President of Sales and Business Development-The Chief Executive GroupResponsible for creating all marketing material from concept, writing and editing through production while leading team of sales professionals to establish relationships and develop new business across the East Coast. Devise comprehensive customer-specific sales, marketing, and account management strategies. Craft new product and service strategies to drive sales growth.Key Achievements:• Orchestrated 20% increase in annual sales

London, Gb

Associate Publisher, Sales—Internet Week (2000-2002)Directed 8-person team of professionals in new business development and sales activities across East Coast operations. Devised sales strategies in conjunction with executive team to improve brand image and increase exposure. Key Achievement:• Delivered 2-year sales increase of 45% that translated into $38M in incremental revenue.Business Development and Sales Director, Custom Content—Internet Week (1994-1998)Oversaw sales activities for weekly technology magazine with almost $100M portfolio. Cultivated relationships with C-level executives to expand circulation. Executed strategies that positioned Internet Week as premier technology publication for business leaders. Key clients: IBM, Computer Associates, Oracle, Microsoft.Key Achievement:• Fueled annual sales increases of up to 30% to help grow total sales from $50M to nearly $100M.

Dallas, Tx, Us

INSIGNIA/ESG, INC., New York, New York • 1998-2000Leading provider of commercial real estate services.Managing Director of National BrokerageDevised strategies to enhance impact of corporate acquisitions on sales and marketing. Directed organizational change programs, aligning business initiatives with technology strategies. Designed and implemented cutting-edge customer relationship management solution.Spearheaded efforts of multi-functional team to overhaul disparate customer databases resulting in first-ever company-wide customer relationship management system saving company over $1mm and producing 12% increase in revenue from top tier cllents

Bachelor Of Arts - Ba, Communications

Master Of Business Administration - Mba