Deb Capone, Mba Email & Phone Number

New York, NY, US

Newport Beach, California, US

Responsible for driving revenue throughout a geographic territory promoting data, demand generation, education, event, digital, and traditional media products to enhance audience engagement and meet client goals and expectations. Work with clients to develop strategic and new initiatives as well as integrated marketing programs that increase customer.

• Own GTM strategy around funnel, pipeline, forecasting in sales territory. Closed $3.1MM in 2019. Drive new revenue with designated Key Strategic accounts while managing 60+ global accounts for annual event/conference.
• Collaborate with cross-functional teams to develop new products to diversify revenue streams including new digital programs, on-site sponsorships and Channel Partners Program
• Engage with senior level executives across functions at client companies to help leverage diverse product offering to drive revenue to client businesses
• Consistently exceed quarterly & annual sales goals (20% in 2019, pacing at 15% increase for 2020).
• Act a trusted advisor to clients by leading consultative marketing strategy recommendations

London, Greater London, GB

Responsible for launch, go-to-market strategy and delivering exhibition revenue. Work collaboratively with international and domestic JV partners to maximize marketing efforts and coverage. Successfully identified, cultivated and closed $300k in revenue from a wide variety of customers i.e. Ford Commercial Vehicles, XPO Logistics, Kuehne & Nagel, Maersk.

Birmingham, Michigan, US

Tasked with delivering $2.5 million in renewal and new revenue in Mid-Atlantic territory for Engineering News Record Media Group. Responsible for developing and nurturing strategic relationships with a diverse customer base including non-profit and for-profit enterprises as well expanding revenue opportunities across a complex set of products and services..

Ft. Lauderdale, FL, US

Re-engineered customer loyalty program resulting in a technology-driven, cohesive and multi-faceted program increasing membership from 300 to 3500. Created mind share and drove adoption of program among internal C-suite executives, line managers and field level personnel. Generated $400k in new revenue. Created, developed and deployed program interfaces.

• AS SIMPLE AS THAT, New York
• 2008-PresentBusiness Development, Sales, Marketing consultancy.Key Achievements:
• Procured $100k in donations for national non-profit organization
• Developed new approach to online education program for non-profit organization leading to improved and more focused programming and record attendance
• Initiated publication, website and email newsletter redesign and content refresh leading to 20% decrease in cost and 15% increase in email newsletter ‘opens’.
• Founded, acquired funding for, and ran entrepreneurial venture

Drove development/launch of a non-profit established to promote awareness and combat bullying in the nation’s communities and schools through design of information campaigns and public-speaking events. Spearhead fundraising and donor-development efforts, direct operations, and develop/promote opportunities to provide children with authentic cultural.

Brentwood, TN, US

• BUTLER INTERNATIONAL, New York, New York
• 2004-2008Leading provider of technology outsourcing services.Vice President of Sales and Business Development-The Chief Executive GroupResponsible for creating all marketing material from concept, writing and editing.
• Orchestrated 20% increase in annual sales

London, GB

• Associate Publisher, Sales—Internet Week (2000-2002)Directed 8-person team of professionals in new business development and sales activities across East Coast operations. Devised sales strategies in conjunction with.
• Delivered 2-year sales increase of 45% that translated into $38M in incremental revenue.Business Development and Sales Director, Custom Content—Internet Week (1994-1998)Oversaw sales activities for weekly technology.
• Fueled annual sales increases of up to 30% to help grow total sales from $50M to nearly $100M.

Dallas, TX, US

• INSIGNIA/ESG, INC., New York, New York
• 1998-2000Leading provider of commercial real estate services.Managing Director of National BrokerageDevised strategies to enhance impact of corporate acquisitions on sales and marketing. Directed organizational change.

Bachelor Of Arts - Ba, Communications

Master Of Business Administration - Mba