- Target and establish relationships with wholesalers, roasteries, distributors, and cafes in GTA.- Collaborate closely with key accounts to understand their needs, ensuring tailored coffee solutions that meet their specific requirements.- Lead the full sales cycle from lead generation, proposal presentation, negotiation, and closing deals. - Collaborate with marketing teams to execute promotional campaigns and initiatives tailored to the local market.- Negotiate supply contracts, pricing, and terms with buyers, ensuring mutually beneficial agreements.- Work closely with the production and logistics teams to ensure smooth product delivery and inventory management.- Adjust sales strategies as needed based on performance metrics and market feedback.- Represent the company at industry events, trade shows, and networking opportunities to build brand visibility and drive business growth.

• Founded a specialized fresh produce trading enterprise in the Middle East, establishing a significant market presence.• Developed and sustained a global supplier network across key regions, including the United States (apples), Brazil (limes), China (garlic, ginger, taro), South Africa (oranges, grapes), India (tomatoes, green chilies, mangoes), and Vietnam (dragon fruit, limes). Personally ensured adherence to the highest quality standards by leading rigorous quality control measures.• Directed a high-performing sales team, delivering 33% year-on-year growth and generating $4 million in annual revenue through strategic multi-channel initiatives.• Orchestrated negotiations for supply contracts and tenders, expanding the customer portfolio to over 600 clients and fostering enduring relationships.• Implemented robust incentive and commission models, with a targeted focus on maximizing sales volume and driving new customer acquisition.• Collaborated with logistics firms to design an optimized supply chain, ensuring seamless movement from farms to wholesalers and hypermarket chains.• Led price negotiations with suppliers and shipping partners, securing favorable terms that balanced optimal transit times with cost efficiency.• Conducted regular quality control assessments at farm sites while coordinating with leading standardization bodies like SGS and Intertek to maintain consistency.• Proactively forecasted market trends, steering financial and marketing strategies to ensure sustained year-on-year growth.• Launched and successfully positioned the proprietary rice brand, "Gateway of India," in partnership with Union Coop (Dubai), securing distribution across 14 hypermarkets in the UAE.• Facilitated demand planning sessions, overseeing management system reviews and driving the adoption of best practices across teams.

- Obtained agency rights from Signify Netherlands B.V. (formerly Philips Lighting BV) for supplying diverse lighting products and solutions to the FIFA World Cup in Qatar. - Managed orders worth $15m, coordinated global shipping, processed various financial transactions, and ensured prompt deliveries to Qatar World Cup stadiums. - Established a robust supply chain of Lighting & Building materials from China through private label contract manufacturing. - Conducted regular quality control visits to China, collaborating with factories to develop more efficient products tailored to trends in the Oman market.

- Authorized agent of world renowned Electrical, Plumbing and Mechanical companies viz. Philips Lighting, Irish Driver Harris, Hindware, SriLab, TFKable & TiraThai Transformers in Oman- Suppliers of over 300 building material products under our registered brand name and third party brands. - Dedicated manufacturing facilities in China for Faucets and Water Pumps.- Approved vendors by Electricity and Water Authorities in United Arab Emirates and Oman. - Extensive distribution channels in U.A.E and Oman.

• Assisted Accounts Manager in day to day accounts, viz., maintaining petty cash, making wage sheet for temporary workers, calculate over time payment of yard and store staffs. • Calculating various financial ratios and presenting personal analysis for increasing profit.• Executed sales to the tune of $30,000.• Actively involved in devising a new sales incentives for sub-contractors on the basis of sales percentages.

• Helped roll out statewide marketing surveys on their new brand of denims. • Preparation of questionnaire to assess the appropriate consumer preferences.• Analysis of data collected from surveys to present the reaction of consumers on such a new clothing line.