• Effectively drove digital marketing, social media & website engagement of US, Canada, MENA & Far East region• Won tableware projects for global HORECA brands, drafting proposal pitches (Mariott, Hyatt, Hilton, IHG, Delta & Emirates Airlines)• Conducted brand campaigns at international trade fairs (RC Show Canada, Hotel Show KSA, HC Japan etc.)• Created scripts for catalogues, brochures, editorials, videos and proofread collaterals• Formulate and edit creative briefs for internal and external clients, copy wrote and maintained sales support tools, corporate literature & business communications

• Developed strategic corporate plan to capitalize on business opportunities • Branding and positioning of new & existing products, drafting PR materials with creative inputs for colours, fonts & imagery for corporate literature documents• Oversaw the production of TV commercials, newspaper & magazine adverts, email campaigns, websites & broadcast media activities• Marketing literature & campaign draft, liaised with legal boards for contract negotiations to ensure appropriate usage of trade marketing tools in compliance with regulatory guidelines• Evaluated credibility of external agencies for possible joint venture alliances• Research & monitor consumer market trends to identify potential areas of investment by generating sales leads • Worked closely with distributors for relevant cues to implement brand audit studies and case study data• Co-coordinated product launch programs for external customers & employees by formulating strong brand messages reinforced through media stories, awards and media interviews• Developed Social Media and Digital Marketing blueprint for tiles & sanitary ware promotions