Result driven marketing strategist with a hands-on attitude to render profitable 360° communication campaigns. My 9+ years of corporate experience in brand management, corporate communications and integrated marketing has afforded me extensive practical knowledge of the hospitality, manufacturing and F&B industry.I have earned bonafide professional credentials in defining growth strategies, driving cultural changes and executing business plans during my tenure as a marketing, brands and communications professional. My expertise encompasses social media management, print and online advertising, competitive analysis and business development.On the personal front I am passionate about fine arts, photography and globe trotting. My global sojourns span across Europe, Africa, Middle East and Asia for both work and leisure. My ethnic roots are instrumental to my penchant for food and dining and I am an avid animal lover both on and off my plates. 🍽
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Marketing Communications AdvisorInduspadToronto, On, Ca -
Marketing AdvisorRak Porcelain Usa Nov 2021 - PresentNew York, United States -
Marketing Communications AdvisorInduspad Oct 2021 - PresentBoston, Massachusetts, United States -
Communications ConsultantCompetitive Green Technologies Sep 2021 - Feb 2022Leamington, Ontario, Canada -
Assistant Marketing ManagerRak Porcelain L.L.C Nov 2018 - Aug 2021United Arab Emirates• Effectively drove digital marketing, social media & website engagement of US, Canada, MENA & Far East region• Won tableware projects for global HORECA brands, drafting proposal pitches (Mariott, Hyatt, Hilton, IHG, Delta & Emirates Airlines)• Conducted brand campaigns at international trade fairs (RC Show Canada, Hotel Show KSA, HC Japan etc.)• Created scripts for catalogues, brochures, editorials, videos and proofread collaterals• Formulate and edit creative briefs for internal and external clients, copy wrote and maintained sales support tools, corporate literature & business communications -
Assistant Brand ManagerRak Ceramics May 2013 - Oct 2018United Arab Emirates, Ras Al Khaimah• Developed strategic corporate plan to capitalize on business opportunities • Branding and positioning of new & existing products, drafting PR materials with creative inputs for colours, fonts & imagery for corporate literature documents• Oversaw the production of TV commercials, newspaper & magazine adverts, email campaigns, websites & broadcast media activities• Marketing literature & campaign draft, liaised with legal boards for contract negotiations to ensure appropriate usage of trade marketing tools in compliance with regulatory guidelines• Evaluated credibility of external agencies for possible joint venture alliances• Research & monitor consumer market trends to identify potential areas of investment by generating sales leads • Worked closely with distributors for relevant cues to implement brand audit studies and case study data• Co-coordinated product launch programs for external customers & employees by formulating strong brand messages reinforced through media stories, awards and media interviews• Developed Social Media and Digital Marketing blueprint for tiles & sanitary ware promotions
Debashree B. Education Details
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Marketing & Finance -
Electronics And Communications Engineering
Frequently Asked Questions about Debashree B.
What company does Debashree B. work for?
Debashree B. works for Induspad
What is Debashree B.'s role at the current company?
Debashree B.'s current role is Marketing Communications Advisor.
What schools did Debashree B. attend?
Debashree B. attended Indian Institute Of Management, Indore, Birla Institute Of Technology, Mesra.
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Debashree B
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