Debasis Acharya Email and Phone Number

1-Looking for BABA products.Handling a team of 6 A.S.E and 45 dealers across Odisha

FMCG CHANNEL SALES

Online Grocery Sale/B to B/B to C

• Distribution expansion, Retail expansion• Planning and monitoring monthly target by weekly phasing• Motivating, reviewing and controlling of sales force for accomplishment of target.• Quick settlement of channel partners & dealers by coordinating with finance team.• Scheme planning according to market• Launching of new product by creating hype among retailers.• Ensuring availability and visibility.• Retail & customer relationship management.• Organizing retail-distributor, hub-spoke meet for better business relationship.• Analyzing the area reports on competition data, sales data, channel behavior, brand trends in the area.• Overall sales and distribution growth story• Carrying out branding activities like G.S.B installation, shop branding, P.O.P material dispatch etc.• Carry out consumer, trade & competitive analysis and convey it to higher authorities• Generate consumer promotional plans at local level and seeking approval from company and implementation• .Gather competitive information on pricing inclusive of all margins and schemes and analyzing them.• Draw up activity calendar and allocate expense based on activity, brand plans and budget allocation.• Create brief on marketing activities, review plans with the agency and check adherence with brief and provide feedback.• Provide inputs in planning of promotional activities based on brand strategy.• Support sales staff on scheme implementation.• Promotional activities during I.P.L,and other international matches.• Giving training and presentation programs to sales staff.

• Looking after the O.S.B.C (distributor), and retails in my area.• New retail as well as new market addition.• Management of primary & secondary sales of channel partners.• Organizing various retail meets.• Motivating & controlling of sales force through various rewards and recognition to help them achieve their targets.• Planning and monitoring my targets• Quick settlement of discounts and various schemes.• New scheme plans.• Merchandising, Various branding activities• Ensuring distribution effectiveness.• Increasing Brand visibility.• Ensuring market share growth.• Competitor Analysis

• Space selling